What's inside?

“Link building: love it or loathe it, it’s essential if you want to stay in Google’s good books.” Getting top-tier publications to cover your work and give you the all-important link is no easy task. Luckily we’ve broken the process into stages so you’ll soon be able to see your work on sites other than your own. We’ll cover:

  • What journalists are looking for (with examples)
  • Lessons to learn from successful campaigns
  • Targets
  • Tiers one, two and three
  • How to contact publications
  • Writing the perfect pitch
  • Outreach FAQs answered

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