What is a Google Algorithm Update?
A Google algorithm update essentially means alterations have been made by Google in terms of how they assess the rankings of websites, based on a multitude of factors.
Google is ever-tweaking and updating their algorithm, therefore positions of webpages change in the search engine results page (SERP). So, for you, your website’s rankings may change. If so, organic traffic to your site could be affected either positively or negatively as a result.
Google is constantly making small changes but a few times a year they roll out a major algorithm update. What were the major ones in the past few years? And which came first? In this post, we present a short history of confirmed Google algorithm updates from Panda through to the recent June core update in 2019.
List of Google Algorithm Updates
- BERT Update
- September 2019 Core Update
- June 2019 Core Update
- March 2019 Core Update
- Medic/E-A-T Update
- Mobile Speed Update
- Mobile First-Index
- Brackets Core Update
- Mobile Friendly 2
- Quality Update
- Pigeon Update
- Penguin Update
- Panda Update
What is the BERT Update?
BERT was announced by Google as an algorithm update on the week it was rolling out, who described it as a “significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.” In 2018, Google introduced a natural language processing technique called Bidirectional Encoder Representations from Transformers (that’s where ‘BERT’ comes from) and fast forward to 2019 this algorithm update marked those BERT models being applied to search.
When did the BERT Update happen?
This Google update officially came into effect on 25th October 2019.
What did the BERT Update affect?
As confirmed by Google, on launch BERT would impact 1 in 10 of all search queries in the U.S. in English (with plans to introduce the same to more locales over time) and would, at the time, be the most significant change in search since Google released RankBrain.
BERT models were applied to both ranking results and featured snippets with the intention to help searchers find more useful information. With the update, for a given search query Google stated their algorithm would now process words of that query in relation to all of the other words in the sentence, rather than the traditional order of one-by-one. Essentially, this was Google deeming context as key to understanding the intent behind search queries.
On the announcement blog post, Google offered some examples of queries where BERT was now helping them pick up on nuances of human language. The query shown in the screenshot above was one such example: “Can you get medicine for someone pharmacy” – here, Google demonstrate that “for someone” is an important part of the search the user made and this element of the query is now understood by BERT when previously it was missed (see Before in the screenshot).
What is the September 2019 Core Update?
This Google update was another in a series of algorithm tweaks that Google would give a specific name to (rather than staying coy and leaving the name up to the SEO community). This update was also announced in advance by Google but only on the same day it was rolled out.
The announcement came via Twitter, as did a further update to say the September 2019 Core Update had gone live:
When did the September 2019 Core Update happen?
This core update began on 24th September 2019 and speculation was it ran through Google’s birthday on the 27th.
What did the September 2019 Core Update affect?
Based off early indications in the first 24 hours, the update was slow to roll out but after a few days more of an impact was beginning to be felt. For one, the Daily Mail, who had been enormously impacted by the June 2019 Core Update, were amongst the big winners in the UK. Conversely, some news-related websites were negatively impacted by this update. Overall, it appears that the most volatility following this update was with sites in the health/medical space. Like the updates that preceded this one, clearly E-A-T – expertise, authority and trustworthiness – played a part once again.
What is the June 2019 Core Update?
The June update was significant in that Google gave it a name again (see: March update) and in a rather unprecedented move announced the update in advance on Twitter. Not only did they confirm exactly when it began, but Google also told us when it had finished rolling out.
When did the June 2019 Core Update happen?
This update had a 5-day roll out between 3rd June and 8th June 2019.
What did the June 2019 Core Update affect?
Early analysis reported that the field of domains affected by this algorithm update was wide-ranging and included news sites, retail sites and others classed as YMYL (Your Money or Your Life) – those involving financial transactions or health/lifestyle.
A significant impact was felt by certain websites such as the UK news site Daily Mail which publicly revealed they had lost 50% of their daily traffic. The principles of E-A-T – expertise, authority and trustworthiness – seemed to be at play again here (see: Medic update), now with close emphasis to the Trust element.
What is the March 2019 Core Update?
Google announced this core update via Twitter which was significant because that was still quite a rare occurrence. This was tweeted during the week the update was rolled out, but not in advance. Google also gave this update a name – the March 2019 Core Update. Perhaps this was a move to control the names the SEO community were giving to these updates.
When did the March 2019 Core Update happen?
12th March 2019.
What did the March 2019 Core Update affect?
Specifics were not divulged as to what this update entailed, however the effects felt were major for websites in the medical or health space. The March update was speculated to be a possible reversal of or tweaking to the previous Medic update from August 2018.
The analysis of the update showed Google continued to fine-tune search results for sensitive topics such as health-related ones; in this industry, it was observed that some of the biggest winners from the previous update were now amongst the biggest losers following the latest one. A follow on from the Medic update, it was clear that this update further cemented the need for E-A-T (Expertise, Authority & Trust) and strong branding in the eyes of Google.
What is the Medic/E-A-T Update?
The Google Medic/E-A-T Update was a “broad core algorithm update” which affected websites based on their E-A-T (Expertise, Authority & Trust) and YMYL (Your Money Your Life) website quality.
Google stated that they
carry out these updates “several times per year.” You can see their official
tweet regarding the update below:
When did the Medic/E-A-T Update happen?
1st August 2018.
What did Medic/E-A-T Update affect?
According to Google, this was a “global” update, which suggests every niche and every type of site could have been affected. However, further research suggested the Google Medic/E-A-T update strongly impacted medical websites (hence the name, which wasn’t officially given by Google).
A survey of more than 300 affected sites conducted early on in the days that followed the update categorised approximately 42% as health-related sites. The update was said to concentrate on YMYL industries, health, of course, being a large part of that, but websites in the fields of finance, gambling, travel and more were also affected.
What is the Mobile Speed Update?
The Mobile Speed Update was a page speed algorithm refresh specific to mobile devices. This update was announced in advance in January, several months before the rollout and it arrived a few months after the move to Mobile-First Indexing.
When did the Mobile Speed Update happen?
9th July 2018.
What did the Mobile Speed Update affect?
According to Google in their blog post, “The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.”
This refresh affected websites with poor mobile page speed and unresponsive or poorly optimised mobile websites. With page speed now becoming a ranking factor, sites with poor user experience in this regard had, and still do have, the potential to be ranked lower than alternative pages with better speed on mobile. From this point, the update meant that for the most competitive search terms page speed was imperative in order to be ranked higher in Google’s index.
More information can be found at https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
What is the Mobile-First-Index?
After a year and a half of experimentation, Google announced that mobile-first indexing was being rolled out. The Google index was now being crawled and created based on the mobile experience of websites.
When did the Mobile-First-Index happen?
26th March 2018.
What did the Mobile-First-Index affect?
The update meant that sites following the ‘best practices for mobile-first indexing’ were moved over and notified as such via Google Search Console. Prior to this, only a limited number of sites had been switched to this indexing process. Many sites were now affected from this point, placing increased importance on the mobile version of web pages. On mobile-first indexing, Google said:
“To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our — primarily mobile — users find what they’re looking for.”