One product URL. Half a million monthly searches. Eight out of ten organic sessions.

Tirzepatide (brand name *Mounjaro) exploded after NICE cleared it for weight management in December 2024. Every month, Google UK now fields roughly 500,000 searches for the drug.

While Boots and Lloyds own the high-street, it is onlinedoctor.asda.com that owns the organic SERP.

One Mounjaro product page captures 80% of the brand’s search traffic and has propelled Asda Online Doctor’s overall visibility +573% year on year – from 103,890 to 699,500, the third-largest footprint in the market.

Why should you care? The page shows what happens when YMYL content, technical SEO, and commercial UX line up perfectly. And because Boots is winning the brand-search war while Lloyds is leaking share, proof that nothing in this space is nailed down.

Click here to access the latest online pharmacy market report. 


Market context – solutions beat sellers

Searchers type symptoms, not shop names.

Branded queries for “Asda Online Doctor” average 6,600 monthly, less than 1% of the generic “Mounjaro” demand. That disconnect lets a challenger leapfrog household names.

Overachiever quadrant

Plotting Traffic Score against Authority, Asda sits with the “overachievers” – high visibility on lean link equity. Translation: the content carries the weight.

 

 

 

Seasonality strategy – ride the guideline wave

NICE’s December sign-off triggered a January spike, then another in April when mainstream press covered price points under £130.

Asda timed its on-page updates to land two weeks ahead of each news burst. Result: freshness wins featured snippets while rivals scramble to rewrite.

 

Tactics in action

Page architecture

  • Clean H1 (“Mounjaro (Tirzepatide) injections for weight loss”) + descriptive, question-led H2/H3s.
  • Meta description serves benefits, dosage and next-day delivery = no click-bait.
  • Up-front price (“from £128.98”) mirrors Guardian-reported market range, setting realistic expectations.

Content depth without jargon

Plain-English explainer paragraphs backed by MHRA, The Lancet and medicines.org.uk citations reassure both users and Quality Raters. The FAQ block alone answers 24 intent-variants – think “how long does Mounjaro take to work?” through to “is it vegan?”

Trust stack

CQC, GPhC, MHRA badges, live GMC numbers for prescribing doctors and verified Trustpilot stars hit every E-E-A-T tick-box. No orphan logos – each badge links to the live register page.

Internal linking & equity flow

Breadcrumbs push juice up to the Weight-Loss hub; lateral links introduce Wegovy and Saxenda for cross-sell.

The anchor text is descriptive (“alternative GLP-1 treatments”), and there is no “click here” in sight.

Conversion design

A three-step graphic (questionnaire → GP review → discreet delivery) explains the workflow in five seconds. The primary CTA appears above the fold, mid-copy and post-FAQs – you’re never more than a half-scroll from action.

Technical hygiene

Mobile-first layout serves <1.5 s LCP on 4G. Images use next-gen formats with descriptive alt text; the dosage chart is HTML, not a JPG, so Google can read every mg.

Zero sloppy hreflang or mixed-content warnings.

 

Engagement → conversion

SimilarWeb records a 4-minute average dwell time and 4.5 pages per visit – rare in pharma, where bounce can top 80%. Crucially, Asda’s checkout stays inside the subdomain, meaning no trust-breaking redirect to a third-party payment page.

 

Key takeaways

  • Answer the searcher’s fundamental question. Lead on the pain, not the merchant.
  • Depth beats breadth. One painstaking product page can outrank a hundred thin blogs.
  • Trust is tangible. Show real doctor credentials and regulatory badges – don’t hide them in footers.
  • Update with the news cycle. Bake a quarterly content-refresh cadence around NICE and MHRA releases.
  • Keep users inside the funnel. Logical internal links ≥ banner ads for lifetime value.

 

Conclusion

When the right-time topic meets flawless UX, even a supermarket subdomain can outshine legacy pharmacy giants. Asda Online Doctor proves that in the YMYL arena, you don’t win by shouting the loudest – you win by answering, demonstrating and guiding.

Replicate the playbook and you’ll out-convert bigger brands while they’re still rewriting meta tags.

P.S We’re a specialist ecommerce agency with 15+ years of experience.