The Consumer Electronics Industry Analysis you’re reading pulls apart every data point from our 69‑page Salience Consumer Electronics Report to give you an up‑to‑the‑minute view of who’s winning, lagging and where your quickest wins hide.
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How big is the Consumer Electronics Industry online?
Search demand tells the story. Across 500+ high‑intent keywords containing “phone”, “headphones”, “TV”, “laptop” and “smart home”, UK monthly search volume now tops 7.2 million searches – up 14 % YoY.
- “noise‑cancelling headphones” → +38 % SV YoY
- “best budget gaming laptop” → +41 % SV YoY
- “air purifier reviews” → +29 % SV YoY
These trends mirror what our own report calls Opportunity Keywords—high-volume, low-competition phrases that brands have yet to fully monetise.
Which consumer‑electronics brands dominate organic traffic?
| Overall rank | YoY Change | Brand | Traffic Jan 17, 25 | Traffic Jan 20, 24 | YoY Change | Compared to Market |
| 1 | 0 | apple.com | 18,440,514 | 15,173,230 | 22% | 9% |
| 2 | 0 | currys.co.uk | 8,442,671 | 7,595,168 | 11% | -2% |
| 3 | 0 | samsung.com | 3,625,779 | 3,050,175 | 19% | 6% |
| 4 | 0 | ao.com | 1,328,718 | 1,476,314 | -10% | -23% |
| 5 | 0 | dyson.co.uk | 813,422 | 764,850 | 6% | -7% |
| 6 | 0 | hp.com | 667,355 | 677,425 | -1% | -14% |
| 7 | 1 | sony.co.uk | 556,731 | 547,766 | 2% | -11% |
| 8 | 2 | backmarket.co.uk | 527,167 | 422,321 | 25% | 12% |
| 9 | 0 | asus.com | 486,649 | 442,676 | 10% | -3% |
| 10 | 1 | lenovo.com | 466,554 | 397,996 | 17% | 4% |
| 11 | 2 | lg.com | 457,177 | 374,624 | 22% | 9% |
| 12 | -5 | appliancesdirect.co.uk | 432,109 | 604,834 | -29% | -42% |
| 13 | 6 | hmv.com | 371,364 | 271,227 | 37% | 24% |
| 14 | -2 | canon.co.uk | 348,439 | 381,788 | -9% | -22% |
| 15 | -1 | scan.co.uk | 348,439 | 325,914 | 7% | -6% |
| 16 | 4 | richersounds.com | 329,405 | 270,697 | 22% | 9% |
| 17 | -2 | overclockers.co.uk | 323,026 | 324,504 | 0% | -13% |
| 18 | -1 | bosch-home.co.uk | 321,351 | 308,119 | 4% | -9% |
| 19 | -1 | beko.co.uk | 290,929 | 293,342 | -1% | -14% |
| 20 | -4 | laptopsdirect.co.uk | 248,545 | 311,599 | -20% | -33% |
Four things jump out:
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- Marketplaces still matter. Notice how AO (#4) and Currys (#2) compete neck-and-neck with heavyweight manufacturers like Apple and Samsung, proving that being the middleman can be just as powerful as making the products.
- Refurb is rising – Back Market (#8) cracked the top ten on a challenger budget by owning trust signals and answering consideration queries. Their 25% YoY growth shows what happens when you solve real customer concerns about refurbished reliability.
- Specialists punch above their weight – Richersounds (#16) and Scan (#15) outrank global OEMs despite smaller budgets, thanks to laser-focused category expertise and internal linking strategies that manufacturers often overlook.
- The market is fortress-like – Apple, Currys, Samsung, AO, Dyson, and HP haven’t budged from the top 6 positions. With visibility scores in the millions versus hundreds of thousands for everyone else, this market has clear gatekeepers. Breaking into that elite circle requires either massive brand power or a fundamental shift in search strategy.
Best‑rated brands by customer reviews
We analysed 6.4 million verified product reviews across Trustpilot, Google and Feefo. Average rating plus volume produced our Trust Score:
- AO.com – 4.9 ★ from 530 k reviews
- ESpares.co.uk – 4.8 ★ / 214 k
- Richersounds.com – 4.8 ★ / 169 k
- Marksclectrical.co.uk – 4.7 ★ / 96 k
- Currys.co.uk – 4.6 ★ / 1.03 M
- HMV.com – 4.6 ★ / 91 k
- WexPhotoVideo.com – 4.6 ★ / 64 k
- AppliancesDirect.co.uk – 4.5 ★ / 195 k
- MPB.com – 4.9 ★ / 48 k
- Scan.co.uk – 4.7 ★ / 57 k
High‑volume trust signals do more than reassure shoppers; they create algorithmic armor. When Google’s core updates roll through, sites with genuine reviews and authentic user-generated content weather the storm. Thousands of real customer voices telling Google this brand deserves to rank.
Social reach & share of voice
Social followers plus monthly branded searches form our Brand Reach Score. Samsung leads with 163 M followers and 550 k monthly searches, edging Apple, which posts twice the search demand but only half the social following. The data proves viral engagement amplifies SERP authority when web and social narratives align.
Here’s how the rest of the market stacks up:
| Brand Name | Site | Brand Searches Per Month | Owned Social Score | Rank |
| Samsung | samsung.com | 550000 | 324788 | 1 |
| Apple | apple.com | 1220000 | 76450 | 2 |
| Currys | currys.co.uk | 4090000 | 2985 | 3 |
| Gopro | gopro.com | 110000 | 43650 | 4 |
| LG | lg.com | 40500 | 90612 | 5 |
| AO | ao.com | 673000 | 3819 | 6 |
| Asus | asus.com | 40500 | 56881 | 7 |
| Dyson | dyson.co.uk | 201000 | 6936 | 8 |
| HP | hp.com | 74000 | 12250 | 9 |
| Logitech | logitech.com | 60500 | 8306 | 10 |
| Bose | bose.co.uk | 49500 | 9846 | 11 |
| HMV | hmv.com | 450000 | 825 | 12 |
| JBL | uk.jbl.com | 40500 | 7312 | 13 |
| Beko | beko.co.uk | 18100 | 14437 | 14 |
| Back Market | backmarket.co.uk | 201000 | 1113 | 15 |
| Sony | sony.co.uk | 90500 | 2453 | 16 |
| Sonos | sonos.com | 74000 | 2512 | 17 |
| Miele | miele.co.uk | 49500 | 3562 | 18 |
| Beats By Dre | beatsbydre.com | 6600 | 21183 | 19 |
| Richer Sounds | richersounds.com | 201000 | 404 | 20 |
Digital brand awareness describes how familiar consumers are with your brand or products online, whether they are searching for your brand or interacting with it on social media. To calculate this figure, we blend branded search metrics with the performance and reach of social channels for brands across the sector.
Owned social score considers followers and engaged conversations on all major social platforms. A strong owned audience now influences SEO more than ever—brand queries feed Google’s entity understanding, soften the impact of core updates and now, social content such as TikTok videos and Instagram reels are starting to be pulled into the SERP!
Keyword gaps and long‑tail plays
Even market leaders miss huge pocket of demand. Our gap analysis highlights specifically:
- “refurbished smart watch” – 12 k SV / KW difficulty 13
- “Bluetooth record player” – 9 .6 k SV / difficulty 17
- “budget gaming monitor” – 18 k SV / difficulty 18
None of the top 20 brands currently owns these, leaving the field wide open.
See the whole list of opportunity and high competition keywords in the full consumer electronics market report.
What Back Market teaches the consumer electronics industry
The fastest‑growing brands are winning with trust.
Back Market’s rise from challenger to #7 overall proves that authority isn’t reserved for deep‑pocket OEMs. By answering consideration queries, leveraging social proof, stay on‑brand, and including genuinely helpful interactive information, back market have grown their monthly organic traffic 25% YoY. Click here for the full Back Market growth case study.
Where do you go from here?
Need a partner to turn insight into revenue? Our human‑first specialists live and breathe e‑commerce SEO. Learn more about our service or grab the complete data set in the free 69‑page Consumer Electronics Market Report – download it here.
Final word
Consumer‑electronics shoppers move fast, but the brands outperforming the market share share the same fundamentals: performance, trust and human‑first content. Nail those; the following visibility graph we publish could have your name in bold at the top.
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