From 2024 to 2025, the visibility of the online pharmacy industry has grown by a whopping 25 %, signalling a clear upswing in digital opportunity for all players. In this report, we blend hard numbers with expert insight to show you exactly where the sector is heading—and how you can claim your slice of the pie. Get the free 69‑page report for deeper insight.
What is the Pharmacy market size projection and forecast?
While our analysis centres on digital performance, the 25 % visibility growth across the industry underlines a healthy market trajectory. The uptick means more eyeballs on branded and generic pharmacy terms alike. As competition heats up, understanding where demand is headed remains crucial. Look for forecasts that tie digital visibility to revenue potential and plan your SEO budget accordingly.
Which online pharmacy brands dominate market share and visibility?
Boots takes pole position with a traffic score of 12.46 million, up 29 % year‑on‑year. In second, Lloyd’s Pharmacy clocks 808 533 visits, a 12 % rise. ASDA Online Doctor follows closely—up an astonishing 573 % to 699 500, thanks to a single product page that pulls 80 % of its organic traffic. Together, these brands set the bar for market leaders in 2025.
Market leaders:
- Boots – 12 462 533 (↑29 %)
- Lloyd’s Pharmacy – 808 533 (↑12 %)
- ASDA Online Doctor – 699 500 (↑573 %)
Understanding these share‑of‑voice benchmarks is essential for any Pharmacy sector competitive analysis.
| Overall rank | YoY Change | Traffic Apr 28, 25 | Traffic Apr 28, 24 | YoY Change | Compared to Market | |
| 1 | 0 | boots.com | 12,462,533 | 9,656,898 | 29% | 4% |
| 2 | 0 | lloydspharmacy.com | 808,533 | 723,486 | 12% | -13% |
| 3 | 10 | onlinedoctor.asda.com | 699,500 | 103,890 | 573% | 548% |
| 4 | 0 | theindependentpharmacy.co.uk | 357,337 | 257,667 | 39% | 14% |
| 5 | -2 | onlinedoctor.lloydspharmacy.com | 255,337 | 368,402 | -31% | -56% |
| 6 | -1 | pharmacy2u.co.uk | 223,879 | 250,777 | -11% | -36% |
| 7 | -1 | medexpress.co.uk | 184,688 | 194,076 | -5% | -30% |
| 8 | 4 | chemist-4-u.com | 156,790 | 115,580 | 36% | 11% |
| 9 | 6 | well.co.uk | 129,830 | 96,984 | 34% | 9% |
| 10 | 0 | doctorfox.co.uk | 125,112 | 132,801 | -6% | -31% |
| 11 | 0 | oxfordonlinepharmacy.co.uk | 102,875 | 131,627 | -22% | -47% |
| 12 | -4 | chemistdirect.co.uk | 100,247 | 140,302 | -29% | -54% |
| 13 | -6 | simpleonlinepharmacy.co.uk | 89,004 | 145,942 | -39% | -64% |
| 14 | 11 | mypharmacy.co.uk | 84,491 | 42,627 | 98% | 73% |
| 15 | 9 | ashcroftpharmacy.co.uk | 81,903 | 42,967 | 91% | 66% |
| 16 | -2 | click2pharmacy.co.uk | 66,325 | 100,766 | -34% | -59% |
| 17 | -8 | weldricks.co.uk | 65,992 | 139,149 | -53% | -78% |
| 18 | -2 | pharmacyonline.co.uk | 64,209 | 76,258 | -16% | -41% |
| 19 | -1 | pharmica.co.uk | 57,301 | 56,053 | 2% | -23% |
| 20 | 6 | e-surgery.com | 54,230 | 36,388 | 49% | 24% |
| 21 | 12 | prescriptiondoctor.com | 50,455 | 29,327 | 72% | 47% |
| 22 | -5 | peakpharmacy.co.uk | 48,490 | 69,351 | -30% | -55% |
| 23 | 8 | hyperdrug.co.uk | 48,032 | 30,592 | 57% | 32% |
| 24 | -1 | simplymedsonline.co.uk | 42,589 | 45,594 | -7% | -32% |
| 25 | -5 | ukmeds.co.uk | 42,504 | 53,486 | -21% | -46% |
| 26 | 2 | foxpharma.co.uk | 39,098 | 33,173 | 18% | -7% |
| 27 | 2 | medino.com | 37,539 | 32,187 | 17% | -8% |
| 28 | -1 | cohenschemist.co.uk | 34,712 | 34,543 | 0% | -25% |
| 29 | -8 | rxlist.com | 30,989 | 48,183 | -36% | -61% |
| 30 | 2 | daylewis.co.uk | 30,101 | 30,052 | 0% | -25% |
What Pharmacy keyword opportunities can you exploit?
Our trend data reveals pockets of high demand with low competition, ripe for the taking:
- buy orlistat – 1 000 searches/mo
- buy saxenda online – 500 searches/mo
- buy metformin – 500 searches/mo
Filling these Pharmacy industry keyword gaps on category and product pages can create quick wins in both traffic and revenue.
See the full list of opportunity keywords in our free 69 page industry report.
How can you improve your Pharmacy SEO performance with human‑first search?
In our e‑commerce SEO service, we start with a human‑first search approach:
It’s not enough to chase keywords. You must build experiences that charm real people—then search engines will follow. Learn more about our e‑commerce SEO service and see how human‑first search drives real‑world impact.
For a deeper look at how ASDA Online Doctor harnessed a single product page to capture 80 % of its organic traffic, check out our ASDA Online Doctor case study.
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