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  • Seasonal Trends
  • Keyword Competitiveness
  • Visibility Vs Authority
  • Link Acquisition
  • Social Influence
  • Content Performance

10 minutes
Reading time

20 pages
Length

Updated September 2018

Latest insights

planetx.co.uk has the best Link Authority Score in the industry
cyclesurgery.com has a high volume of referring links, however the average link is of poor quality
Sites that have grown considerably in SEO visibility YOY are: chainreactioncycles.com, sigmasports.com and apinetrek.co.uk
Sites that have lost visibility in the last year are: halfords.com & wiggle.co.uk

Brands Featured

  • Halfords
    Halfords
    Wiggle
    Wiggle
    Decathlon
    Decathlon
    Chain Reaction Cycles
    Chain Reaction Cycles
    Evans Cycles
    Evans Cycles
    Canyon
    Canyon
  • Trek Cycle Store
    Trek Cycle Store
    Cannondale
    Cannondale
    Cube Bikes
    Cube Bikes
  • halfords.com
  • wiggle.co.uk
  • decathlon.co.uk
  • chainreactioncycles.com
  • evanscycles.com
  • canyon.com
  • trekbikes.com
  • cannondale.com
  • cube.eu
  • planetx.co.uk
  • giant-bicycles.com
  • merlincycles.com
  • tredz.co.uk
  • sigmasports.com
  • sourcebmx.com
  • mafiabike.com
  • ribblecycles.co.uk
  • cyclesurgery.com
  • rutlandcycling.com
  • cyclerepublic.com
  • customriders.com
  • wheelbase.co.uk
  • frogbikes.com
  • raleigh.co.uk
  • saracen.co.uk
  • alansbmx.com
  • cyclestore.co.uk
  • specializedconceptstore.co.uk
  • alpinetrek.co.uk
  • dolan-bikes.com
  • hargrovescycles.co.uk
  • on-one.co.uk
  • liv-cycling.com
  • cycleking.co.uk
  • allterraincycles.co.uk
  • leisurelakesbikes.com
  • cyclesuk.com
  • edinburghbicycle.com
  • dalescycles.com
  • oneplanetadventure.com
  • paulscycles.co.uk
  • thebikefactory.co.uk
  • westbrookcycles.co.uk
  • formbycycles.co.uk
  • winstanleysbikes.co.uk
  • deadsailorbmx.co.uk
  • bike-uk.co.uk
  • winstanleysbmx.com
  • crucialbmxshop.com
  • bikesheduk.com
  • onyourbike.com
  • danscomp.com
  • discountcyclesdirect.co.uk
  • discountcycleshop.co.uk
  • bikes2udirect.com

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What to expect inside

  • See where your brand sits within the market in terms of visibility and organic performance.
  • Discover where the best keyword opportunities lie and see which ones are the most competitive.
  • Find out who is gaining the most links in the Footwear sector and who's gaining the highest quality links.
  • See who is topping the social charts in terms of brand searches and owned social score.

What is the report about?

We’ve produced a digital insight report assessing 55 brands in the Bicycle eCommerce market and have ranked them based on both digital brand impact (metrics such as the number of social votes and monthly brand name searches) as well as technical SEO metrics such as year on year SEO visibility. We’ve also looked at the average number of backlinks gained per month, the quality of these links and more data that gives a broad understanding of the state of who’s site performs the best organically.

Brands chosen for this report are picked based on who ranks in pages 1-3 off Google for the most competitive keywords. Keywords used are shown in the keyword competitiveness pages of the report (Page 17-18).

There’s limited space in the design of the report so you won’t see all of the 55 companies mentioned. Only the top performers for each category are presented in the final design. If you’re a Bicycle Retailer that can’t see your brand, don’t hesitate to contact the team, we’re more than happy to share the data on your brand!

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