Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Brands Ranked
Updated October 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
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"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
We’ve been peddling away in this iteration of our sector report, investigating the online cycling market and how brands are performing online. If you’re an online cycling retailer, this is something you’re going to want to see.
Inside, we break down the need-to-know metrics behind online campaigns, including visibility, page speed, and keyword opportunities.
If you’re looking to improve your rankings this year and beyond and gain a better understanding of the market, get the free report now.
The winners and losers in the online cycling industry
The cycling industry has cycled back somewhat this year. The average cycling brand has decreased their organic traffic score by -8%.
Some brands have had an impressive run in 2023. Brands like ebikes.co.uk have improved by as much as 411%. These are the brands to watch if you’re looking for inspiration.
Of course, as well as winners, there are losers in the midst of the industry as well. These include the likes of evanscycles.com and tredz.co.uk.
If you want to see where your brand has ended up on our exclusive brand league table, download your free copy of the report now.
Which are the biggest online cycling brands in 2023?
Here is a quick rundown of the top 10 sites:
1. halfords.com
2. evanscycles.com
3. tredz.co.uk
4. trekbikes.com
5. canyon.com
6. giant-bicycles.com
7. sigmasports.com
8. chainreactioncycles.com
9. merlincycles.com
10. ribblecycles.co.uk
Which online cycling brands have seen the biggest growth in 2023?
1. halfords.com (+2%)
2. trekbikes.com (+16%)
3. cannondale.com (+47%)
4. theelectricbikeshop.co.uk (+192%)
5. ebikes.co.uk (+411%)
Which online cycling brands have seen the biggest losses in 2023?
Social media is a must-have in 2023 and beyond. If you’re lacking in the social department you’re going to fall behind.
For this reason, we have produced a social comparison of all the cycle brands online. We’ve combined a range of metrics to create what we call an Owned Social Score. With this, you can see who’s performing the best in terms of social.
In the cycling industry, the best social performer is giant-bicycles.com – for the third year running! They have an owned social score of 4530. This is huge given that the average owned social score in the industry is only around 516.
Across their socials, they post a range of content. These mostly include action shots of people using their bikes. Their posts get thousands of likes and perform very well.
They also post bicycle videos and various content formats to keep their audience engaged.
If you want to create a killer social strategy in 2023 and beyond, these are the brands to follow. To see where your brand ended up on our social league table, get the free report now.
How are online cycling brands performing on social?
Social media is a must-have in 2022 and beyond. If you’re lacking in the social department you’re going to fall behind.
For this reason, we have produced a social comparison of all the cycle brands online. We’ve combined a range of metrics to create what we call an Owned Social Score. With this, you can see who’s performing the best in terms of social.
In the cycling industry, the best social performer is Giant Bicycles – for the second year running! They have an owned social score of 4661. This is huge given that some big brands in this industry only have scores of around 300.
Across their socials, they post a range of content. These mostly include action shots of people using their bikes. Their posts get thousands of likes and perform very well.
They also post bicycle videos and various content formats to keep their audience engaged.
If you want to create a killer social strategy in 2022 and beyond, these are the brands to follow. To see where your brand ended up on our social league table, get the free report now.
Which online cycling brands have the best online reputation?
Brand reputation is everything online. It matters for your audience and Google, so making sure it’s good is very important.
One way to judge a brand's reputation is through Trust Pilot reviews. The more positive reviews a brand has, the better it's chance of ranking for competitive terms.
Because of the increased importance of trust in search engine algorithms, we have created a brand reputation league table in the cycling report. This way, you can see who’s performing the best in terms of reviews and learn from them (to improve your own).
Here are the top 5 brands that are crushing it in terms of online reputation:
1. merlincycles.com
2. chainreactioncycles.com
3. tredz.co.uk
4. sigmasports.com
5. tweekscycles.com
Which online cycling brands have the fastest page speed?
Page speed is crucial in 2023. Most SEOs know that page speed is an essential element in Google's ranking algorithm, so you can’t afford to be skimping on speed.
As this is an important metric, we have included a page speed league table in the report. Take a peek and discover how to match up to the competition.
Here’s what PageSpeed Insights identified as the top 5 fastest cycling brands:
Read more about the importance of page speed here.
Do I have to pay for this report?
All our reports are free. We use them to build relationships with companies in specific industries. Feel free to download your free copy using the form above.
I can’t find my brand?
If you can’t find your brand on the report, you needn’t worry. We can put together a personalised report featuring your brand and send it to you asap. Simply get in touch and we’ll sort something out.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
