Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Join the 9000+ marketing decision-makers using our data to improve their decision-making.
✅ No data sharing
✅ No spam
✅ No newsletter auto-enrolment, although you should subscribe 👀
10 minutes
Reading time
100
Brands Ranked
Updated March 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
In our 2025 Tool Stores Market Report, we’re hammering home the success stories of the brands that are really fixing up their act this year. We’ve drilled deep into over 150 tool brands to reveal who’s cutting it at the top, spotlighting their standout strategies and those whose performance might need a little tightening up. From the sharpest keyword opportunities to social media nails and visibility rankings, our report delivers the essential insights to help your brand build momentum and go the distance.
Wondering how your brand measures up? Download our free Tool Stores Market Report and see where you rank among the industry’s top players, plus get the tips you need to polish your marketing approach for the year ahead.
Gtech.co.uk holds the highest review score at 4.8 with an impressive 155,356 reviews
Tool Stores Market Leaders
The online tools market is holding steady, with the same strong visibility as last year. However, a select group of brands have really sharpened up, rising to the top spots and driving visibility to new heights.
Leading the charge in visibility within the online tools industry are:
1. screwfix.com
2. uk.rs-online.com
3. its.co.uk
4. machinemart.co.uk
5. kaercher.com
6. uk.ryobitools.eu
7. gtech.co.uk
8. powertoolworld.co.uk
9. powertoolmate.co.uk
10. bigredpowertools.co.uk
Tool Stores Market Visibility Wins & Losses
Several brands have tightened the bolts on their SEO strategies, reaching new heights of visibility and securing their places at the top of the rankings. Reaching its peak, hikokipowertoolsdirect.com has screwed the competition, with a staggering 1645% increase in visibility over the past year.
Our top 5 winners are:
1. gtech.co.uk (+92%)
2. mytoolshed.co.uk (+353%)
3. ukplanettools.co.uk (+87%)
4. karcheroutlet.co.uk (+87%)
5. husqvarna.com (+43%)
While some brands have bolted ahead with success, others have seen more disappointing results. Taking a turn for the worse, uktoolsandfasteners.co.uk experienced a 92% drop in visibility YOY, along with toolweld.co.uk who fell by 71%. These drops show their SEO strategies weren’t up to scratch, failing to match the ever-changing market.
Here are the 5 brands that took the most significant losses:
1. screwfix.com (-1%)
2. uk.rs-online.com (-3%)
3. powertoolworld.co.uk (-9%)
4. powertoolmate.co.uk (-15%)
5. toolstop.co.uk (-33%)
If your brand’s visibility has gone a bit rusty this year, don’t worry—we’ve got you covered. Our report is packed with actionable insights and top-performing examples to help you repair your SEO and get back to peak performance.
Can’t find your website in the rankings above? Curious about where you stand? Download our free Tool Stores Market Report for the full breakdown and get ready to level up your strategy.
Tool Stores Keywords & Trends
If you're looking to increase your brand’s visibility and growth, keywords are your sharpest tool in the box. They come in two key categories: high-competition and opportunity. We’ve identified some key tool keywords that will help you boost your visibility in the online tool market.
High-competition keywords for tool products include terms like "mallets," which pull in 27,000 monthly searches and have a competitiveness rating of 16, and "power washer," which attracts 16,000 searches per month with a competitiveness rating of 21. These heavy-hitters have high search volumes, but they're targeted by every major online tool brand, making them tough to rank for. But with the right SEO strategy, nothing’s out of reach.
Opportunity keywords, on the other hand, might have lower search volumes, but their more focused intent makes them a valuable target for smaller businesses looking to drill into the market and build authority. Examples include "hedge trimmer," with a competitiveness rating of 6 and "leaf blower," which scores just 4.
For more keyword insights or some personalised pointers on how you can improve your strategy, download our Local SEO Cheat Sheet or the full Tool Stores Market Report.
Social Media & Brand Reach
With algorithms getting smarter by the day, having a strong social media strategy is now more essential than ever. A solid online presence, fine-tuned to your audience, is key to building brand awareness and driving conversions. In our Tool Stores Market Report, we’ve created a unique metric, giving each site an ‘owned social score’, to measure their social performance and brand reach, making it easier to spot the top performers.
Topping the social leaderboard with an owned social score of 7687 is shop.stihl.co.uk. Thanks to tool-torial videos and highly-relevant campaigns, they’re seeing great engagement and making themselves hard to ignore.
Right behind them in second place, the household name bosch-professional.com is showing off with high-quality imagery and videos that highlight their products' key USPs. This has earned them an owned social score of 5625 in this year’s report.
Curious to see where your brand ranks? Download our free Tool Stores Market Report to see how you’re performing on socials and discover how you can share in the success.
The Most Trustworthy Tool Store Sites
To keep things running like a well-oiled machine, Google and other search engines are always on the lookout for the most trustworthy and authoritative sites to display at the top of the SERPs. That’s where EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) comes into play—tightening your grip on those coveted rankings and earning Google’s stamp of approval.
One of the best ways to build trust with your audience is by showcasing customer reviews. Not only do they prove your site’s reliability, but they also better your brand’s reputation, increasing both awareness and credibility.
In our Tool Stores Market Report, we exhausted Trust Pilot reviews to identify the brands with the best reputations. This gave us an unbiased look at how users really feel about these sites.
Here are the top 10 most trustworthy tool websites:
1. gtech.co.uk
2. axminstertools.com
3. its.co.uk
4. howetools.co.uk
5. toolstop.co.uk
6. rutlands.com
7. machinemart.co.uk
8. tools4trade.co.uk
9. uk.ryobitools.eu
10. powertoolmate.co.uk
The Fastest Tool Store Sites
When it comes to page speed, the faster the better. If your loading times are dragging, users will get frustrated, and your bounce rate will spike. Keeping things moving at your customers' preferred pace by maintaining fast page speeds and optimising your site for both mobile and desktop is key to boosting your performance. We’ve powered through the data to identify the sites that are setting the pace in this area.
Here are the fastest tool wellness websites:
1. uk.ryobitools.eu
2. kaercher.com
3. karcheroutlet.co.uk
4. rutlands.com
5. equip2clean.co.uk
6. primetools.co.uk
7. uk.rs-online.com
8. mytoolshed.co.uk
9. bosch-professional.com
10. shop.stihl.co.uk
Download Our Free Tool Stores Market Report
If your brand didn’t make it into this round-up and you’re keen to know where you stand in the market —download our full Tool Stores Market Report for free.
Packed with expert insights, it’s the perfect toolkit to help you fine-tune your SEO strategy and sharpen your edge this year.
Or, if you’re after a more hands-on approach, reach out to our SEO team for a free strategy audit and a personalised performance review.
