Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Brands ranked
Updated July 2024
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In this Salience Search Index report, we’re looking at the bathroom market. This yearly digital marketing report analyses the top brands and big names in the bathroom industry, from big DIY brands to more focused plumbing brands.
Within our bathroom report, you’ll discover who has been doing well with their online marketing strategy and who has sprung a leak. We look at a variety of key metrics, such as visibility, page speed and social scores. Find out how your competition is doing and where you stand against them with these metrics. Has your marketing strategy caused you to sink or float in the digital landscape?
We also look at keywords within the report, so you can see which opportunity keywords are up for grabs. Using these keywords, you can get your marketing strategy flowing and unblock new potential for your site.
Download the Salience Bathroom Industry Report today and discover where to revamp your digital marketing. For now though, here are a few sneak peeks.
Who are the winners in the bathroom industry?
In the past twelve months, the top five bathroom retailers have all seen visibility growth, solidifying their position at the top of the online bathroom market.
B&Q, Wickes and Victorian Plumbing have retained the top three spots, respectively. But it is Plumb World who have impressed us the most, as they have climbed into the top five this year.
Want to see where your brand came in our visibility league table? Use the contact form below to get your copy of our bathroom report.
Which bathroom brands have seen the biggest visibility gains?
With the bathroom market seeing an overall 16% visibility increase, you can expect some brands to have had some big wins this year. Here are the top five bathroom retailers to have seen the biggest visibility growth in 2023:
Bathrooms.com have had incredible growth this year, with a percentage visibility increase in the thousands! This has landed them in our report at position 30, not a bad number to reach when they were well into the hundreds last year. What have they done to improve their visibility score so much? And will they be able to replicate such growth next year?
Download our report to find out how these winners have achieved visibility gains.
Which brands have seen the biggest visibility losses?
Despite the overall market growth in the bathroom industry, some brands have sprung a leak when it comes to visibility. But with a little attention to detail, these brands could soon patch up the leak and see themselves gaining again.
The bathroom brands that have lost the most visibility this year are:
Despite these losses, Wolseley and Victoria Plumb still stand strong in our top ten. But if they don't look to fix that leak soon, they could easily see themselves out of the top ten next year. On the other hand, they are in a solid position to turn their visibility loss around, and with a bit of work, they could easily see some good gains next year.
What are the opportunity keywords in the bathroom market?
In our bathroom report, we look at what we call opportunity keywords. These are keywords with high search volume, but lower competition. They are gaps in the market that the big brands might not be ranking well for. For smaller, lesser-known brands, targeting these keywords can see your visibility rise.
In our bathroom market report, we identified a flood of keywords that are up for grabs. These include "black toilet roll holder", with 6,600 monthly searches; "black bathroom accessories", also with 6,600 searches a month; "roll top bath", which has 5,400 searches a month; and "l shaped bath", also with 5,400 monthly searches.
Want to know all the opportunity keywords? Download our report for access!
Who has the best digital reach?
Brands that have the best digital reach tend to be those that have good cross-channel strategies. Doing this means you get in front of a wide audience and will be in the forefront of people's minds when it comes to bathroom purchases.
Using social media metrics and online brand searches, we create a league table showing the most popular online bathroom brands in our report.
Wickes has the highest overall brand reach, which isn't surprising as they are a household name. They get an average of 2,240,000 searches for brand terms a month and have over 300k followers across social media channels.
However, it's Villeroy & Boch who are really putting the effort in with social. These have over 1 million followers across the social channels. If you're not a household name, making good use of social media channels can be a great way to get your brand in front of more people.
Which bathroom brands are the most trusted?
Trust is an essential factor of any digital marketing campaign; with Google placing importance on E-E-A-T, this will always be an important ranking factor. One way you can show you are a trusted site to search engines and users is by having reviews.
Victoria Plumbing has the number 1 spot in our reviews league table. With an average of 4.5 stars from over 195k reviews, this is a great result and shows they're taking their customer's concerns and expectations seriously.
Getting good reviews can be the Achilles' Heel of a marketing strategy, as there are so many factors you can't control. That's why being open and talking to other departments is important when considering your marketing strategy. If different departments can find customer pain points, they can find ways to improve on this to the benefit of all.
Want to know how your brand ranks when it comes to trust online? Download our report to see where you stand.
How much is the Salience bathroom market report?
You can get the bathroom market report free of charge! Simply fill out the form at the bottom of the page, and within minutes, you'll have access to all the insights on the bathroom industry and all the data you need to take your marketing strategy to the next level.
Why isn't my bathroom brand in the report?
We can only make our report so big, so we only analyse and include brands that meet our threshold. But don't worry! You can still get access to your brand's SEO profile. Simply contact us, and we'll happily provide a personalised report featuring your brand.
If you have any questions about the report or how we can help boost your online performance, contact us; we'll be happy to help!
