Marketing
Experience
Strategy
Invite Us To Pitch
This is where you get your problem fixed. Save your team 12 months of guesswork.
This is where you get your problem fixed. Save your team 12 months of guesswork.
Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Join the 9000+ marketing decision-makers using our data to improve their decision-making.
✅ No data sharing
✅ No spam
✅ No newsletter auto-enrolment, although you should subscribe 👀
10 minutes
Reading time
100
Brands ranked
Updated July 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
In this Salience Search Index report, we’re looking at the bathroom market. This yearly digital marketing report analyses the top brands and big names in the bathroom industry, from DIY brands to more focused plumbing brands.
Within our bathroom report, you’ll discover who has been doing well with their online marketing strategy and who has sprung a leak. We look at a variety of key metrics, such as visibility, page speed and social scores. Find out how your competition is doing and where you stand against them with these metrics. Has your marketing strategy caused you to sink or float in the digital landscape?
We also look at keywords within the report, so you can see which opportunity keywords are up for grabs. Using these keywords, you can get your marketing strategy flowing and unlock new potential for your site.
Download the Salience Bathroom Industry Report today and discover where to revamp your digital marketing. For now, though, here are a few sneak peeks.
Who are the winners in the bathroom industry?
In the past twelve months, the top five bathroom retailers have all seen visibility growth, solidifying their position at the top of the online bathroom market.
B&Q and Wickes have retained their top spots from last year, but Travis Perkins is our new third-place finisher! B&Q, in particular, has done a fantastic job, improving visibility by over 3 million clicks! Special mentions must also go to Victorian Plumbing, which improved its visibility by 120% from the previous year.
Want to see where your brand came in our visibility league table? Use the contact form below to get your copy of our bathroom report.
Which bathroom brands have seen the biggest visibility gains?
With the bathroom market seeing an overall 30% visibility increase, you can expect some brands to have had some big wins this year. Here are the top five bathroom retailers to have seen the biggest visibility growth in 2025:
1. diy.com (+37%)
2. wickes.co.uk (+17%)
3. travisperkins.co.uk (+15%)
4. victorianplumbing.co.uk (+120%)
5. easypanels.co.uk (+416%)
Special mention must also go to posh.com, which improved its visibility by 695% from the previous year. These brands have played to their strengths and grown their audiences to the extent that their businesses are thriving online.
What have they done to improve their visibility score so much? And will they be able to replicate such growth next year? Download our report to find out how these winners have achieved visibility gains.
Which brands have seen the biggest visibility losses?
Despite the overall market growth in the bathroom industry, some brands have sprung a leak regarding visibility. But with some attention to detail, these brands could soon patch up the leak and see themselves gaining again.
The bathroom brands that have lost the most visibility this year are:
1. drench.co.uk (-16%)
2. bigbathroomshop.co.uk (-32%)
3. qssupplies.co.uk (-32%)
4. wallsandfloors.co.uk (-34%)
5. victoriaplum.com (-100%)
There is an asterisk in relation to victoriaplum.com, as the company has now created a new site with victorianplumbing.co.uk, which is performing superbly and is firmly rooted in our top five!
Despite these losses, many of these brands can still rebound next year. Any of these brands could easily see some good gains next year with some elbow grease and dedicated SEO work.
What are the opportunity keywords in the bathroom market?
In our bathroom report, we look at what we call opportunity keywords. These are keywords with high search volume but lower competition. These keywords are gaps in the market that the big brands might not be ranking well for. For smaller, lesser-known brands, targeting these keywords can raise their visibility.
Our bathroom market report identified a flood of keywords that are up for grabs. These include “bathroom accessories set” with 3,200 monthly searches, “shower mat” with 3,600 monthly searches, and “bathroom sink cabinets” with 4,500 monthly searches.
With reports like ours, you can quickly recognise easy opportunities to capitalise on. For example, “bath taps” gets 7,500 monthly searches while “bathroom taps” gets 10,000 monthly searches. These two keywords, both opportunity keywords, show that a smaller brand could advertise these products and quickly shoot up our visibility rankings.
Want to know all the opportunity keywords? Download our report for access!
Who has the best digital reach?
Brands with the best digital reach tend to have good cross-channel strategies. This means they can reach a wide audience and be at the forefront of people's minds when it comes to bathroom purchases.
Using social media metrics and online brand searches, we create a league table showing the most popular online bathroom brands in our report.
Wickes has the highest overall brand reach, which isn't surprising as they are a household name. They get an average of 1,500,000 searches for brand terms monthly and have over 350k followers across social media channels.
However, Grohe is putting in the effort with social media. They have over 1.6 million followers across the social channels. If you're not a household name, using social media channels can be a great way to get your brand in front of more people.
Which bathroom brands are the most trusted?
Trust is an essential factor of any digital marketing campaign. With Google placing importance on E-E-A-T, this will always be an important ranking factor. One way you can show that you are a trusted site to search engines and users is by having reviews.
Victoria Plumbing has the number 1 spot in our reviews league table. With an average of 4.5 stars from over 400k reviews, this is a great result and shows they're taking their customers' concerns and expectations seriously.
Getting good reviews can be the Achilles' Heel of a marketing strategy, as there are so many factors you can't control. That's why being open and talking to other departments is essential when considering your marketing strategy. If different departments can find customer pain points, they can find ways to improve on this to benefit all.
Want to know how your brand ranks when it comes to trust online? Download our report to see where you stand.
How much is the Salience bathroom market report?
You can get the bathroom market report free of charge! Simply fill out the form at the bottom of the page, and within minutes, you'll have access to all the insights on the bathroom industry and all the data you need to take your marketing strategy to the next level.
Why isn't my bathroom brand in the report?
We can only make our report so big, so we analyse and include only brands that meet our threshold. But don't worry! You can still access your brand's SEO profile. Simply contact us, and we'll happily provide a personalised report featuring your brand.
If you have any questions about the report or how we can help boost your online performance, contact us; we'll be happy to help!
