Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Aug 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Each year we release our Salience Index, which is a market report on a sector telling you everything you need to know SEO wise. This edition is all about the UK business finance sector. Inside, you’ll find the top brands and how they are dressing up with various key marketing metrics, including visibility, keyword opportunities and trends, social brand reach, reviews and page speed.
The Business Finance Market Report 2024 gives online brands useful insight into how their digital marketing efforts measure up to the competition, a snapshot of the business finance market’s digital performance for the year, trends and resulting opportunities.
If you’re serious about business development and want to get the most out of your company website – you can find all the marketing tips and tricks for free. All you have to do is fill out a form and download our free business finance report. For a quick peak of what’s inside, keep reading.
Business Finance Industry Leaders
In our Business Finance Market Report, we look at brands individually as well as the industry as a whole.
In the past year, the sector has fallen on average by 13% YoY visibility wise! But this doesn’t mean all is lost, the top 10 brands in our report are:
1. rbs.co.uk
2. shawbrook.co.uk
3. cashfloat.co.uk
4. ulsterbank.co.uk
5. british-business-bank.co.uk
6. tide.co
7. capitalontap.com
8. everyday-loans.co.uk
9. aldermore.co.uk
10. cynergybank.co.uk
Visibility Wins & Losses In The Business Finance Report
Within our online business finance industry report, we cover the brands that have gained the most visibility within the year, called our top 5 winners. These winners are:
1. rbs.co.uk (12%)
2. cashfloat.co.uk (28%)
3. ulsterbank.co.uk (24%)
4. british-business-bank.co.uk (118%)
5. commercialtrust.co.uk (339%)
Congratulations to all of our winners! We can look to them to find what is currently working SEO wise, and we can even see some of our winners in our leaders, so great job. And an impressive job to Commercial Trust, watch out leaders seems like you’ve got competition.
Where there are wins, there must also be losses. But don’t worry, you'll just need to polish up on your SEO to get it shining again, so all is not lost.
The top 5 losses in our Business Finance Report are:
1. shawbrook.co.uk (-2%)
2. novuna.co.uk (-23%)
3. fundingoptions.com (-73%)
4. lendingexpert.co.uk (-43%)
5. mfbrokers.co.uk (-45%)
Mfbrokers.co.uk has recently migrated from mortgagesforbusiness.co.uk which explains the loss in visibility. If you’re migrating or planning one, read our Guide To Migration and How Not To Loose Traffic.
Wondering where your brand is on the visibility table? Download our free business finance report to see where you stack up.
Visibility Losses In The Business Finance Market Report
Where there are wins, there must also be losses. But it’s not the be-all and end-all, you can recover. And you can always learn from losses so there’s some key info to take away from here.
The top 5 losses in our business finance report are:
1. fundingoptions.com (-35%)
2. iwoca.co.uk (-49%)
3. capalona.co.uk (-57%)
4. smeloans.co.uk (-69%)
5. marketfinance.com (-100%)
A few things to note here, we can still see Funding Options within our leaders list despite losing some visibility, and MarketFinance has recently rebranded to Kriya, so that complete loss of visibility makes sense.
Don’t worry if you’ve lost visibility this year, you can only learn from what doesn’t work and try something else. Our findings within our free business finance market report can easily help you polish up your SEO.
Keywords & Trends In The Business Finance Sector
Whether you’ve lost some visibility and want to gain it back or find focus for your SEO campaign this year, we’ve got some insights around keywords and trends that can help. First let’s start with keywords; those can be split into high-competition and opportunity.
High-competition keywords are those that are high in monthly search volume, but every brand is targeting it, making it harder to rank higher in the SERPs. Some examples in our business finance market report include: ‘business loans’ with 8,500 SV and a competitiveness rating of 57, followed by ‘commercial mortgage’, and ‘start up loans’.
Related: The Importance of Enhanced Copy on Finance Websites
Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making them easier to rank high for. These tend to be more specific keywords, some in our business finance industry report are: ‘ppp loan’ with 1,1000 SV and 8 competitiveness followed by ‘equity financing’ and ‘green mortgage’.
Trends in our business finance report is split into emerging and receding brands and products. For now, we will just cover a snippet of emerging products, a few of those are: ‘lending for business’, ‘loans small’, and ‘start up business loans’.
For more juicy details to get your SEO looking smart, download free business finance report for today.
Trust In The Business Finance Sector
Buying anything online takes trust, but especially when you’re dealing with Your Money Your Life sites such as finance. This is why trust is such an important factor for users as well as Google, especially since the roll out of the EEAT update, trust is vital in SEO.
One way to show that you are trustworthy is through reviews. In our business finance report we cover the number of reviews and review scores of all the brands in the industry.
The top 10 most trustworthy sites are:
1. oaknorth.co.uk
2. capitalontap.com
3. fundingcircle.com
4. iwoca.co.uk
5. shawbrook.co.uk
6. tide.co
7. aldermore.co.uk
8. everyday-loans.co.uk
9. thinkbusinessloans.com
10. loan.co.uk
Read more: A Guide To the Google E-A-T & YMYL Update
The Fastest Business Finance Sites
Page speed is an important factor in SEO, users want a fast site and a fast experience.
If your site is too slow, you’ll lose traffic and number of users who actually use your service. It's vital to optimise your site for mobile since most users are predominantly mobile users, but having good site speed for both desktop and mobile is key.
The 10 sites with the fastest page speed in our jewellery industry report are:
1. businessexpert.co.uk
2. capalona.co.uk
3. shawbrook.co.uk
4. commercialtrust.co.uk
5. kisbridgingloans.co.uk
6. fleximize.com
7. abcfinance.co.uk
8. loan.co.uk
9. cashfloat.co.uk
10. british-business-bank.co.uk
Download Our Free Business Finance Market Report
Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about this year's keywords and trends to focus your campaign?
You can have all this information and more straight in your inbox; just download our business finance market report for free today!
If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch for a personalised report.
If you want to chat SEO, want a free strategy audit, or just have any questions, get in touch today, we’d love to hear from you! We also are experienced in doing SEO for Financial Services so we have the knowledge you need if you want to pick our brains!
