Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
100
Brands ranked
Updated December 2024
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- Arena Flowers, Data Scientist, Aaron Grove
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"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
The Salience Car Finance Industry Report 2024 takes a look at which car finance companies are accelerating the standards in terms of SEO. We will delve into the key indicators that have resulted in their growth, including visibility, keyword opportunities and trends, reviews, brand reach and page speed. This will provide you with an overview of the car finance industry over the last year, helping you to get a better idea of which marketing strategies have resulted in growth, and which have slammed the SEO brakes.
Building brand awareness online is a key strategy to being the first port of call for customers in the car finance market, and some brands have gained huge volumes of traffic through brand searches. With an average of nearly 50,000 monthly searches, Blackhorse.co.uk is one of the emerging brands in the market, with a 22% rise in brand-led searches. In our report, you will discover the brands customers are searching for the most, as well as the brands that are waiting to be heard. A reactive digital PR strategy and a boost in performance marketing will go a long way in driving brand-led traffic to sites across the market.
Do I have to pay for this report?
All our reports are free. We use them to build relationships with companies in specific industries. Feel free to download your free copy using the form above.
If you can’t find your brand on the report, you needn’t worry. We can put together a personalised report featuring your brand and send it to you asap. Simply get in touch and we’ll sort something out.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
Industry Leaders in Car Finance
In this report, we will take a look at the individual companies, and at the industry as a whole. The car finance industry has grown by 15% over the last year, with the top 10 companies as follows:
1. zopa.com
2. paragonbank.co.uk
3. choosemycar.com
4. moneybarn.com
5. carplus.co.uk
6. carfinance247.co.uk
7. novunapersonalfinance.co.uk
8. oceanfinance.co.uk
9. zuto.com
10. blackhorse.co.uk
Car Finance Visibility Wins & Losses
With the industry seeing an overall increase in traffic, it’s been an overall positive year for the car finance industry. On the visibility side of things, there has been some impressive grown over the last year, with the highest visibility increase being 10,400%!
Top 5 Brands in terms of visibility:
1. Zopa.com (24%)
2. Choosemycar.com (52%)
3. Carplus.co.uk (61%)
4. Carfinance247.co.uk (28%)
5. Aro.co.uk (128%)
As with most things, where there are wins there are also losses:
Top 5 most significant losses in visibility:
1. Oodlecarfinance.com (-27%)
2. Carmoola.co.uk (-41%)
3. Mycarcredit.co.uk (-66%)
4. Youngcardriver.com (-81%)
5. Thecarloanwarehouse.com (-98%)
Wondering where your brand ranked in terms of visibility within the industry? Download our free Car Finance Industry Report and see how you performed.
Keywords & Trends in the Car Finance Industry
In term of keywords, 2024 saw an increase in the number of search terms related to car finance that focused much more on the ‘used’ aspect of the vehicle being financed, rather that the best deal being the main focus of the search. Terms such as ‘car finance used car’ and ‘second hand car finance’ saw increases of almost 300%, while terms like ‘best pcp offers’ and ‘car finance deals’ saw declines.
High competition keywords include terms that are highly searched, but most brands in the industry are targeting, making the chances of ranking for those keywords more difficult. For this period include terms such as ‘car loan’ with a competitiveness score of 26 and ‘car finance’ ranking a competitiveness score of 36.
Opportunity keywords also have high search volumes, but the competitiveness score on these keywords is lower, meaning the chances of ranking for them are higher. Some of the opportunity keywords we’ve identified include ‘pcp car finance’ with 1500 SV and 5 competitiveness score, and ‘pcp finance’ with 4900 SV and 8 competitiveness score.
Who Is Dominating The Page Speed Scores?
Page speed is an important factor in SEO, and in our 2024 report, quickcarfinance.co.uk claimed the crown for top page speed. Their desktop speed is among the three fastest tied scores, while their mobile speed outperformed all competitors. Close behind were ca-autofinance.co.uk and motonovofinance.com; however, with a one-second delay in page loading time causing up to a 7% drop in conversions, it’s worth exploring our full report to ensure your business doesn’t miss out on those potential gains.
The Sleeping Giants Of The Car Finance Industry
Brands who have high authority but low traffic scores could be considered to be the sleeping giants of the car finance industry, and they could benefit most from resolving any on-site tech and structural issues as a priority. To find out which brands have found their way into this category, download our free Car Finance Industry Report.
Download Our Free Car Finance Industry Report
Interested to know where your brand scores in comparisons to your competitors overall? Do you want to learn more about this year's keywords and trends to focus your campaign?
You can have all this information straight in your inbox; just download our Car Finance Industry Marketing Report for free today!
If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch for a personalised report.
If you want to chat SEO, request a free strategy audit, or just have any questions, get in touch today, we’d love to hear from you!
