Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
50+
Brands ranked
Updated May 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Our industry report examines the online performance of the top brands so we can see who is taking their SEO to the next level and who is lagging. The key metric that we use is visibility, which shows us how well your site is found in the search results. We also review social power and technical health factors like site speed to get a holistic view of performance across the industry.
Overall, the industry saw an average of -6%, which is a big improvement from last year but still shows signs that the market is fluctuating. However, this doesn’t mean that everyone is down, in fact, a lot of people have seen some big gains. So, let’s unpack a few sneak peeks of the full report
Join the 5000+ marketing decision-makers using our data to improve their decision-making.
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Which Curtain & Blinds Brands Have Gained The Most Visibility?
Here are the top 10 most visible brands in the curtain and blinds industry:
1. blinds-2go.co.uk
2. blindsdirect.co.uk
3. 247blinds.co.uk
4. terrysfabrics.co.uk
5. grahambrown.com
6. hillarys.co.uk
7. terrysfabrics.co.uk
8. grahambrown.com
9. hillarys.co.uk
10. furn.com
Who Saw The Biggest Visibility Losses?
Here are the brands with the biggest losses in visibility:
1. wooden-blinds-direct.co.uk: -70%
2. hillarys.co.uk: -62%
3. shop4blinds.co.uk: -57%
4. norwichsunblinds.co.uk: -46%
5. californiablinds.co.uk: -45%
As you can see, curtains-2go.co.uk, blinds-2go.co.uk, and terrysfabrics.co.uk have seen significant losses YoY but still made our top ten performers. If you have a strong foundation, you can take a decrease in visibility but still outperform the competition, so always keep your eye on the prize despite any setbacks.
How Has Brand Interest Changed In The Curtain & Blinds Industry?
When you're vying for the top spot, brand awareness is crucial to get people on site. Direct traffic can be one of the biggest drivers, especially if your organic visibility is lacking. We've tracked which brand names are on the up in search volume:
Norwood Textiles: +65%
Blinds By Post: +56%
Charmed Interiors: +52%
As well as which brand names are decreasing in search volume
fabric direct uk: -40%
ideal textiles: -38%
dekoria: -36%
If your brand search is falling, then it might mean that you need to build your social media strategy or up digital PR, which can show your brand as an authority in the space.
Who Are The Best Reviewed Brands?
Online reviews are one of the best ways to increase your authority and get users to trust your brand, so these should never be overlooked. We looked into average review scores and number of reviews to uncover which brands are beloved by customers:
1. blinds-2go.co.uk
2. 247blinds.co.uk
3. hillarys.co.uk
4. blindsdirect.co.uk
5. swiftdirectblinds.co.uk
6. woodyattcurtains.com
While it can be difficult to get customers to leave you a review, the more reviews you have can help a lot with user trust and in turn, online visibility.
What Are The High Opportunity Keywords To Watch?
Every year, different trends rule the searches, so we've pulled back the curtain on industry keywords to see which ones have seen increases in searches and which ones are dropping off. Watching keyword trends can give you a boost when it comes to visibility and conversions – if you can get ahead of the crowd, you can benefit from low competition.
In 2024, people are all about minimal effort for maximum effect. Keywords like "direct mount shutters", "no drill blinds", and "perfect fit shutters" are all up, so it's time to optimise those categories to take advantage.
On the other hand, searches for "roller blinds" related keywords have dropped and it looks like "thermal blinds" are no longer the product of the season with a 46% decrease in volume. If you've seen unexplained drops in engagement in these categories, search volume trends are always a useful place to look – this can tell you whether it's a site issue or a market issue.
How To See The Full Curtain & Blinds Report
Piqued your interest? Want to know more? The full industry report has loads of information that can help you understand the online landscape for your market and how to improve your performance. Simply fill in the form at the top of the page and download for free!
Not on the report?
No need to worry. Our report only covers the top sites, which means yours might not have made the cut this year. This doesn't mean we don't have the data, so get in touch for your own bespoke SEO audit from our team.
