2024 Cycling Market Report

Pulling behind slightly in visibility, the cycling market has seen a decrease of 7% over the past year. However, there are some frontrunners who have managed an impressive overtake, most noticeably, ebikes.co.uk who have increased their visibility by an impressive 793% this year.
Excelling in the market, here are the top 10 brands ranking highest in visibility:

1. halfords.com
2. evanscycles.com
3. tredz.co.uk
4. trekbikes.com
5. sigmasports.com
6. canyon.com
7. specialized.com
8. merlincycles.com
9. ebikes.co.uk
10. giant-bicycles.com

Despite the overall industry decline, some brands have boosted their visibility, achieving significant growth in this category over the past year.

Here are our top 5 winners:

1. ebikes.co.uk (793%)
2. planetx.co.uk (62%)
3. paulscycles.co.uk (116%)
4. theelectricbikeshop.co.uk (200%)
5. cubestores.co.uk (917400%)

Congratulations to all of the brands that have grown in visibility this year, in particular, cubestores.co.uk, with an impressive 917400%; however, this drastic increase may be due to migration. It’s clear these brands have a good SEO strategy!

Not performing quite as well YoY, some brands did see a decrease in visibility.

The top 5 most significant losses in the Cycling Market Report are:

1. halfords.com (-11%)
2. chainreactioncycles.com (-53%)
3. tredz.co.uk (-26%)
4. e-bikeshop.co.uk (-39%)
5. wiggle.co.uk (-89%)
Don’t worry, it’s not the end of the road if your brand’s visibility has dropped this year. This information is a great tool for learning to help you get back on track.
Want to see where your brand ranked in the full visibility table? Download our free Cycling Market Report to how you performed in the industry.

If you did experience a flat tyre in terms of visibility this year, or you’re keen to take your success further to grow your brand, this section helps you do just that. Keywords are one of the main ways to boost your brand’s visibility and can be split into two categories: high-competition and opportunity. We’ve identified the top trending keywords in the cycling market.
High-competition keywords are high in monthly search volume and, therefore, harder to rank for in SERPs as every brand targets them. Some examples in the report include: ‘bicycle’ with 24,000 SV and a competitiveness rating of 69, followed by ‘bike shop’, and ‘electric bikes’.

Opportunity keywords also rank highly in monthly search volume but are low in competitiveness, making them easier to rank high for. Some examples in our cycling report include, ‘cycling gloves’ with 4,400 SV and 5 competitiveness, followed by ‘girls bike’ and ‘foldable bike’.

Trends can be split into two categories: emerging and declining, and product. Some of the biggest emerging product trends within the cycling sector this year are ‘e bicycle, ‘ebike’, and ‘electric bicycle’ signalling a rise in the electric bicycle sector compared to classic push bikes.

If you're looking to pedal your SEO strategy to new heights this year, download our free Cycling Market Report for the best keywords and trends.

Next, we looked at social media and brand reach, combining the two to give each brand an ‘owned social score’. Increasingly important for SEO, social media and brand reach can significantly increase brand awareness and visibility, leading to an increase in conversions.
Seeing the most success on social media this year, specialized.com is sprinting ahead with an owned social score of 5412 and over 3,508,696 followers across Instagram, Facebook and Twitter. Their secret? They utilise high-quality assets and engaging, trend-led content to keep users interested.

halfords.com came in first place for brand searches with 2240000 per month, winning by a considerable amount. Coming in second place, we see specialized.com again with an impressive 40500 searches per month.

Can’t see your brand but want to know how your social media strategy is performing compared to the rest of the cycling market? Download our free report today.

A brand's trustworthiness is extremely important to potential customers and also contributes to its ranking on Google.

Reviews are a great way to demonstrate your brand’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). They can also be signposted throughout the customer journey, helping encourage purchases through human validation.

We analysed reviews submitted on Trust Pilot for all brands in our Cycling Market Report.

Here are the top 10 most trustworthy cycling brands online:

1. merlincycles.com
2. tredz.co.uk
3. chainreactioncycles.com
4. sigmasports.com
5. tweekscycles.com
6. canyon.com
7. sjscycles.co.uk
8. winstanleysbikes.co.uk
9. planetx.co.uk
10. condorcycles.com

Coming first place in SEO and rankings, just like cycling, requires speed. A slow website can not only lower your rankings in Google but can lead to frustration among users, causing them to leave your site. To create a faster, and therefore better, user experience and maximise your conversion rates, keeping your site pages fast and optimised for desktop and mobile is a must.

The fastest cycling websites are:

1. bikebargains.co.uk
2. e-bikesdirect.co.uk
3. ebikes.co.uk
4. liv-cycling.com
5. giant-bicycles.com
6. biketart.com
7. tweekscycles.com
8. canyon.com
9. whytebikes.com
10. chainreactioncycles.com

Want to see how your brand is performing in the industry? Or need some expert advice from our SEO team on rankings, keywords and trends?

Download our free Cycling Market Report directly to your inbox for free today!

If you don’t see your brand name in the report, want a free strategy audit or just want to chat SEO, get in touch directly for personalised insights on your performance.