Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Report Updated March 2024
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Fitness. We all aspire to do it, to achieve those big gains, grow, and become stronger. Well, the same is true in the world of business, and here at Salience, we always want to figure out who’s lifting the most. Because of this, we’ve checked through the range available across the fitness equipment world to find the most swole brands, as well as those that may need to go back to leg day for a bit.
We’ve sifted through heaps of data and stats to give you a thorough rundown on how the market’s shaping up. With our insights, you can take a moment to check out the competition and see what’s flying high and what might need a bit of extra attention to fit right in.
Interested in the latest insights into the world of fitness equipment brands? Simply fill out the form at the top of the page, and we’ll send you a free copy directly to your inbox. But if you fancy a sneak peek now, just keep reading – maybe with some pre-workout at the ready, too!
| powerhouse-fitness.co.uk |
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These are the largest fitness equipment retailers on the internet in 2019:
<ol>
<li>Physioroom.com</li>
<li>Fitness-superstore.co.uk</li>
<li>Gymequipment.co.uk</li>
<li>Powerhouse-fitness.co.uk</li>
<li>Sweatband.com</li>
<li>Strengthshop.co.uk</li>
<li>Technogym.com</li>
<li>Nordictrack.co.uk</li>
<li>Wattbike.com
<li>Concept2.co.uk</li>
</ol>
We have a minimum threshold that we consider when it comes to choosing the brands that get featured on in our exclusive reports. If your brand isn’t included, it might have not met our requirements in terms of visibility. However, if it does meet the threshold and still isn’t here, get in touch and we will re-run the analysis.
These brands have seen better days. Here’s a list of the brands that have seen the biggest decline in their visibility:
<ol>
<li>Kettlebells (-66%)</li>
<li>Gym Kit UK (-61%)</li>
<li>Sweatband (-58%)</li>
<li>Watson Gym (-39%)</li>
<li>Fitness Warehouse (-37%)</li>
</ol>
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These brands have been fortunate to receive an increase in overall visibility this year. Copy and replicate what they’re doing and boost your SEO today!
<ol>
<li>Matrix Fitness (769%)</li>
<li>Jordan Fitness (624%)</li>
<li>Athlete Shop (406%)</li>
<li>Body Sculpture (270%)</li>
<li>Mira Fit (215%)</li>
</ol>
Who’s winning and losing in the fitness equipment industry?
Getting the biggest gains is no small feat, especially in such a competitive industry. That’s why we have to give some praise to Mira Fit, Powerhouse Fitness, and Start Fitness for taking the top three positions in this report. Mira Fit managed to take the no. 1 position with a difference of 98% on the previous year, bolstered by their brand searches and their high review score across platforms like Trustpilot. Powerhouse Fitness takes a close second with a similar review score of 4.6, benching a still hefty 86% difference on last year with growth. Not to downplay Start Fitness either – their 27% difference may not be the biggest, but paired with a 4.7 review score and great brand reach across the board, they’ve not hit the wall just yet.
Of course, while we always want to heft praise on the biggest lifters, it’s important to take a look at those who may be on their cut. A lot of factors can go into this, much like in fitness, and all it usually means is a need to adjust to a change in the conditions faced.
With that said, the first of the lower end is Decathlon.co.uk, with a -17% difference on last year, followed up by Best Gym Equipment sitting at -28%, and then Sports Warehouse, with -59%. With these swings back downwards, it’s best not to be disheartened. Instead, it may be a signal that it’s time to change the routine, look for a new approach, and try stretching muscles that may not be used as much before.
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Which fitness equipment brands are leading the page speed charge the most in 2024?
Page speed becomes more and more important as users make the switch to mobile platforms. Most people don’t even have a desktop computer anymore, or even a laptop (hard to believe, but true!), instead engaging online phone-first.
We’ve all been in a situation where a site loading slowly has made us annoyed, and it’s only made worse when we’re on our phones. So, to counter that, a site that’s quick on the treadmill is ideal.
Here’s the top 5 speediest sites in the industry:
• powerhouse-fitness.co.uk
• gallantsports.co.uk
• workoutforless.co.uk
• ukgymequipment.com
• tumbltrak.co.uk
Which fitness equipment brands have the best digital reach?
Just like the fitness influencers that flood every platform, from Tiktok to Instagram, it’s important to have a good reach across the online space. The scope of your digital brand can either make or break your brand's reputation. It's all about getting your customers not only to remember you but also to rave about what you bring to the table. By fine-tuning your content and campaigns on search engines and social media, you can make a splash and earn heaps more recognition for your efforts across the industry.
But how vital is it really? So much so that we've whipped up a digital reach league table right here in this report to pit competitors against each other. By pooling together monthly brand searches and social media engagement, we've cooked up a comprehensive metric to figure out who's rocking the digital scene like nobody's business.
Speaking of – Right now, the brand that’s lifting more than any other in this space is While we’re on the topic – Right now the brand with the biggest digital reach in the bags & leather market is, funnily enough, Decathlon. That’s right – you can lose out in other areas, but still perform well in this space. What’s interesting too, however, is second place – Techno Gym. They have lower brand searches per month (9900 to Decathlon’s 823000), and yet their owned social rank is much higher (1857 to 526). This shows there’s more than one way to forge your way in the market, and that different approaches suit different people.
The paralells to fitness as a whole really seem to continue, don’t they? If you’d like some insight on where your brand lands in comparison, go ahead and grab that free report now.
Keyword opportunities in the fitness equipment market
In the past, we’ve talked about the high competition keywords in the industry. Those still matter, of course, and you can find them all in the report itself. But what we’d love to highlight here are the opportunities, the ones you may have overlooked while chasing those bigger search volume numbers. Mixing these into your routine could give you results you’d never expect!
Spin bikes and treadmills, oh my!
With many more of us working from home, even with office work becoming a norm again, people want to have the flexibility to fit a quick workout around their careers. This seems reflected in what people are searching for – “spin bike” sits woth a monthly search volume of 11000, with “treadmill for sale” mirroring that number perfectly. Both of these are quite competitive keywords still within this niche, but good options to target.
For another example with a lower competitive platform, “pull up bar for home” sits with a very respectable 3400 search volume, as does “exercise bike for sale”, with 2300. Using these keywords, with good supplementary copy and on-page info, could be key for breaking new ground with your brand.
Which fitness equipment brands have the best online reputation?
When you're searching through the online marketplace, do you peek at reviews? Odds are, you do. That's why keeping a tight grip on those reviews is crucial for both your brand's street cred and your Google ranking. After all, Google gives them a good once-over to help shape their ranking system.
Customers rely on reviews to gauge if a purchase is worth their dime, with concerns about quality and price usually taking the spotlight. No doubt, many shoppers delve deep into their research. This boils down to one thing: You've got to be even more vigilant about managing your reviews, whether they're on your site or on third-party platforms like Trustpilot. After all, the brand with the top-notch reputation gets the golden ticket.
To give you a leg up on managing this, we've scoured all the fitness equipment brands with Trustpilot reviews, crunched the numbers, and laid it all out in our report. That way, you can spot who's hogging the limelight and use that intel to bolster your own spot in the rankings.
Here are the top 5 brands with the strongest reputation online:
1. fitness-superstore.co.uk
2. mirafit.co.uk
3. sweatband.com
4. physioroom.com
5. decathlon.co.uk
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