Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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50
Brands Ranked
Updated April 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
This free Florist Retailers Market Report gives you everything you need to grab a bunch of new marketing opportunities in 2024.
Inside, we’ve collected a bouquet of metrics and stats to provide priceless insights into the florist industry and how you can capitalise on online opportunities. Download the report now for access to the full UK Retail Floristry Market:
Get your free copy now by filling in the form atop this page. If you’re still sceptical, continue reading for a sneaky summary.
Absolutely nothing! Our reports are completely free. We research industries that we’d like to work with and give the report out for free to build relationships. Therefore, you can have the data by simply filling out a quick form.
There’s no need to worry if you can’t find your brand in the report. We have various thresholds that need to be met when we build our reports – quite simply we can’t include everyone!
If you’re not included but would like to know where you sit and how you could improve, just get in touch. We’re more than happy to provide you a personalised report that includes your brand.
Here is a quick rundown of the top 10 sites:
<ol>
<li>moonpig.com </li>
<li> funkypigeon.com</li>
<li>interflora.co.uk</li>
<li>serenataflowers.com</li>
<li>flyingflowers.co.uk</li>
<li>waitroseflorist.com</li>
<li>prestigeflowers.co.uk</li>
<li>bloomandwild.com</li>
<li>Prestige Flowers</li>
<li>bunches.co.uk</li>
</ol>
<ol>
<li>prestigeflowers.co.uk (+173%)</li>
<li>interflora.co.uk (+23%)</li>
<li>flowerstation.co.uk (+214%)</li>
<li> appleyardflowers.com (+161%)</li>
<li>direct2florist.co.uk (+46%) </li>
</ol>
You’ll notice that the boost in visibility all three of these online florist brands achieved has ensured their spot in the top 10 biggest online florists for 2019.
<ol>
<li>waitroseflorist.com (-36%)</li>
<li>serenataflowers.com (-24%)</li>
<li>moonpig.com (-4%)</li>
<li>flyingflowers.co.uk (-13%)</li>
<li>eflorist.co.uk (-8%)</li>
</ol>
Who Is Leading The Online Floristry Market Visibility?
The online florist market has wilted for the second year running regarding visibility. Visibility is all about how easily your brand can be found online. In total, the average UK florist brand’s visibility decreased by 2% in 2024, but compared to 11% in 2023, things are on the up.
Let's start with the big one: which brands have a green thumb for year-on-year visibility?
A special shout out to fragrant-flowers.co.uk, who are up over 3000%; we love to see a small business bloom.
Want to see where your brand ended up on our visibility league table? Download the free report now.
Which Brands Have Decreased In Visibility The Most?
Not everyone beat the trends, and some brands dropped in visibility a lot more than others. These were are visibility losers:
With such big brands struggling to keep up, it shows you that it really is about being the best site for the users. Maintain strong SEO foundations and be receptive to user wants and needs, and you'll have the magic formula for growth.
Which Keywords Are The Most Competitive In The Online Florist Market?
A keyword's competitiveness score is a metric assigned to search terms by keyword research tools so you can tell how much work has to go into ranking for them. High competition keywords mean there are lots of sites trying to rank for it and a broad search intent behind the keywords.
Typically, the hardest keywords to target are very top of funnel, which require large product ranges, high site authority, and strong SEO signals across your site. Here are the terms we found with the most competition:
What Are The Opportunity Keywords In The Floristry Market?
Conversely, opportunity keywords are valuable targets for smaller and more niche sites. We've looked at competitiveness scores and search volume to identify terms that are ready to be picked.
As well as opportunity keywords, we also include trending searches across the industry. Together, these give you really valuable insights into where you should focus your efforts to see real return on investment. Let's have a look at what's gone up in interest this year:
If these terms are relevant to your business, then it's time to start strengthening your site signals through SEO fundamentals and building authority with backlinks from digital PR.
Remember, our full industry report has more trending on keywords and brands, including where interest has decreased this year…
Which Florist Brand Has The Best Social Score?
It's no surprise that social media is crucial to online success, so we have created a bespoke social score that measures who is engagement savvy and who is a shrinking violet. For this, we looked at follower count across major social media platforms and engagement metrics, including comments and likes.
Which Florist Brands Have The Best Online Reputation?
Users want to know whether they can trust your site; they want to know that if they are going to part with their cash, they will get the service they're after. As Google knows this, trust is therefore a serious ranking factor along with expertise and authority, especially since Google's E-A-T algorithm update.
Here are the top 5 brands with the highest reviewed sites considering both the number of reviews and review scores:
User reviews, testimonials, trust-pilot integration, guarantees and credentials/certification are all sure-fire ways of increasing trust. Because this practice has become so important, we include a review and reputation analysis in our florist report.
This way, you can see who’s winning the trust of their consumers and showing Google they’re a brand worthy of ranking.
Want to see where your brand ended up? Get the report now.
Is My Brand Included In The Report?
You'll have to download to see! Our report includes the top 50 brands in the market, so if you don't see your site included, it means that it scored outside of this. But that doesn't mean you can't get the same insights.
Get in touch, and our team of SEO experts are ready to provide a bespoke audit free of charge.
