Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
50
Brands ranked
Updated January 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
Who doesn’t love a good gift? We at Salience are big fans of giving someone something lovely – like our industry reports! It’s the gift that keeps on giving too, as not only does it let people in each sector see who’s done what and how, it lets our eCommerce SEO consultants get our teeth into the nitty gritty and form new relationships. We check for those who have taken the world by storm, as well as for the slightly lacklustre options. It’s the thought that counts, after all.
To do this, we take a look through quite the chunk of data and statistics to take a truly in-depth look into market performance. From review scores to visibility, brand reach and even some emerging keyword trends, we bundle it all up into one report so people can see what’s the must-have of the season and what may need a little more work on the wrapping.
Want to see the latest data on the gifts market? Check out the form at the top of the page. Just fill it out and we’ll send you a copy for free! Or, if you’re the kind who likes to know what they’re getting before you open the inbox, then read on for a sneak peek.
Nothing – all our reports are free to download. We aim to provide useful insights into industries we would like to work with and believe the data we find should be publicly available, free of charge.
This year’s gift report features the top 48 brands in the UK.
If you are struggling to find your brand on the report, there’s no need to worry. Get in touch with us asap and we can send you a personalised copy of the data.
Here is a quick rundown of the top 10 sites:
<ol>
<li>notonthehighstreet.com</li>
<li>moonpig.com</li>
<li>prezzybox.com</li>
<li>iwantoneofthose.com</li>
<li>funkypigeon.com</li>
<li>buyagift.co.uk</li>
<li>cardfactory.co.uk</li>
<li>zavvi.com</li>
<li>gettingpersonal.co.uk</li>
<li>firebox.com</li>
</ol>
<ol>
<li>buyagift.co.uk (55%)</li>
<li>zavvi.com (59%) </li>
<li>firebox.com (48%)</li>
<li>thegiftexperience.co.uk (311%)</li>
<li>iwantoneofthose.com (15%)</li>
</ol>
<ol>
<li>gearbest.com (-97%)</li>
<li>prezzybox.com (-23%)</li>
<li>gettingpersonal.co.uk (-30%)</li>
<li>notonthehighstreet.com (-9%)</li>
<li>findmeagift.co.uk (-23%)</li>
</ol>
The online gift industry is looking very positive with the majority of top brands achieving consistent and noticeable growth year on year. Overall, the industry has grown by 7%. When looking at specific brands, there are easily apparent winners and losers. For example, personalise.co.uk has experienced the largest growth, growing 327% YoY. Quirkity.com, on the other hand, has lost almost all its visibility, declining 100% YoY.
Who’s winning and losing in the gifts market?
When it comes to organic visibility, there was an increase of 7% for the world of gifts. This means making sure you're fighting fit in the market is more important. Why? Well, as the market grows there's more competition to get those high rankings. Having best practice in play for SEO helps brands keep on top of their game. So what brands have been putting the bow on their SEO strategy?
Starting out, Red Letter Days leads the pack with a 54% visibility difference, keeping strong on the SERPs despite the competition in market. Not On The Highstreet has gained 8% visibility this year, gaining back what they had lost in last year's report. This means they stay strong on the SERPs and have kept at the top of out leader board.
Of course, some brands will find themselves slipping when it comes to visibility, and the same is true of the gifts market. In the last 12 months, Prezzy Box found themselves hit with a -42% difference from the prior year, with Getting Personalfollowing after at -37%. Last up in the bottom 3 is The Gift Experience, with -30% visibility loss.
Want to know where your brand lands on the gifts market report? Get your free copy now.
Who are the biggest gift brands in 2024?
Here’s a quick list of the top 10 brands in the report:
What gift brands are growing the most in 2024?
Five brands have grown above the rest, and their shiny ribbon and fancy wrapping paper deserve a closer look:
What gift brands are dropping the most in 2024?
It's easy to just talk about the winners, but it's important to note those losing out too. Here’s that 5 name list:
Which gift brands have the best digital reach?
Digital brand reach is vital. It shows how well you spread the word about your offerings across the web, and helps people remember your name when it comes to making that big purchase decision. When it comes to gifts, you want to be top of the tables! Optimising your content and campaigns, both for search and social media, can give a dramatic increase in just how far your brand goes across the industry.
Because of how important it is, we make sure to include a digital reach league table in every report. We do this by gathering monthly brand searches and social media engagement, and through these stats create a comprehensive metric to see which gift shines the brightest.
So, who's wrapped with all the bells and ribbons right now? None other than Moonpig! Their brand searches sit at well over 1,500,000 a month, while their social media following numbers over 262,500! That takes a lot of time and effort to make work, so a round of applause to them. This kind of work makes brands stand out in markets, so take a look at what they're doing and see what you can do for your own.
Where does your brand sit in the ranking? Grab the free report and find out!
What are the high competition keywords in the gifts market?
Every market has its must-have keywords. It's just how SEO, and the competition for the top spots, goes. To get the most bang for the buck, however, you'll need to do your research and make use of the high volume, high competition keywords wisely. It's not easy, but when it works the payoff is huge.
To help you out, we've gone through the market and made a giftlist of the top keywords for the industry. Adding these to your campaign will help you know where to target and how much work you've yet to do to get there.
The top keyword in play at #1 is "presents for ladies". With 14,800 monthly searches backing it up, it's a highly contested keyword that shows that users are looking for inspiration when searching for gifts.
So, what's takes the #2 spot? "marriage anniversary years", which also has a search volume of 14,800 . People love a traditional gift when they're stuck for anniversary ideas, and if you can cater your content to give this information, then that search volume's yours for the taking.
Want to see the rest of the list? Scroll back up to the top, fill out the form, and it'll be going your way for free!
Keyword opportunities in the gifts market
Big name keywords are important, but let's look at the smaller scale opportunities that can make a huge impact. Gaps in the keyword market give brands a chance to explode onto the scene, whether they be old or new, thanks to good search volumes often not being taken advantage of. Taking the time to see just how you can make use of them could make a difference in your next campaign! So, where are the opportunities this time?
List o' Gifts
Perhaps unsurprisingly, the answer lies in lists. People love a good list, and when it comes to people not as familiar as family, or situations that are rarer in life, having one to hand helps them make a good choice.
This shows in the top three keyword opportunities we've identified:
Again, it seems this list shows there is a demand for inspiration during the buyers journey. Get the full list from our report, make some solid supplemental, informative copy, and watch your rankings grow.
Which gift brands have the best online reputation?
Picture this: You want to get a gift that'll wow someone. It could be a loved one, a friend, or maybe a coworker. After finding the perfect present, you quickly order it! Success, now to wait for it to come in. But then you check reviews while waiting, and that's when the nerves can creep in. Positive reviews, and a good reputation? No worries. But a streak of negatives? Not the best.
Most people nowadays will check reviews before they've made a purchase, especially for something as important as a gift. But, no matter when that step comes in the process, it's a key part of the online shopping experience. Google knows it too – that's why brand reputation is a part of their ranking process.
This makes managing your reputation another important part of the process. Whether it's on your own site or through third-parties like Trust Pilot, it's worth taking a look at how you handle your rep.
We've taken a good look through reputations across the gifts market space through Trust Pilot, compiled all the data, and put it together neatly in our report. Take a look and see what's working and who's got the people excited to talk about their brand online!
Here are the top 5 sites with the strongest reputation online:
Who has the gift in the market of the best page speed?
Let's be honest, no one likes a slow website. Think about how many times you've left one because it just wouldn't work and you'll understand just how important page speed is for the user experience. That, and Google sees the speed and takes it into consideration for your ranking. This means that the fastest site can potentially win out when it comes to the top position.
Due to the importance of page speed we make sure to include an analysis of it in our industry report. That way, you can see which sites hit the mark, and which lag behind.
So, without further ado, here's what Pagespeed Insights listed as the 5 fastest gifts market brand sites:
Want to know more about why page speed is vital to a site's success? Read more about this here.
How much to get my hands on this report?
Just like a present, you don't have to pay anything. The report is free! We want to build a good relationship with the brands at play in the market, so go ahead and download your free report today using the form at the top of the page, and see if you'd like to partner with us to talk details.
What if we can't see our gift brand in the report? Are we on the naughty list?
Absolutely not! Just go ahead and get in touch with us and we'll put together a bespoke report, delivered right to your inbox. Talk about a perfect gift, right?
Want more information? Get in touch today to ask any questions about the report itself, or to get more know-how on how we make our bespoke SEO strategies for the brands we work with.
