UK Gift Industry Report 2025

Regarding organic visibility, there was an increase of 6% for the world of gifts. This means ensuring you're fighting fit in the market is more important. Why? As the market grows, there's more competition to get those high rankings. Having best practices in play for SEO helps brands keep on top of their game. So, what brands have been putting the bow on their SEO strategy?

Starting, moonpig.com leads the pack with a +17% visibility difference, keeping strong on the SERPs despite the competition in the market. Virginexperiencedays.co.uk is our runner-up, having gained 20% visibility this year.

Of course, some brands will lose visibility, and the same is true of the gifts market. In the last 12 months, notonthehighstreet.com has experienced a -18% difference from the prior year, with prezzybox.com following at -62%. Last in the bottom three is zazzle.co.uk, with a -36% visibility loss.

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1. moonpig.com
2. notonthehighstreet.com
3. virginexperiencedays.co.uk
4. cardfactory.co.uk
5. buyagift.co.uk
6. snapfish.co.uk
7. menkind.co.uk
8. funkypigeon.com
9. photobox.co.uk
10. redletterdays.co.uk

Five brands have grown above the rest, and their shiny ribbon and fancy wrapping paper deserve a closer look:

1. moonpig.com (+17%)
2. virginexperiencedays.co.uk (+20%)
3. buyagift.co.uk (+36%)
4. wonderdays.co.uk (+733%)
5. funkypigeon.com (+28%)

It's easy to just talk about the winners, but it's important to note those losing out too. Here’s five of the losers:

1. notonthehighstreet.com(-18%)
2. prezzybox.com (-62%)
3. photobox.co.uk (-11%)
4. zazzle.co.uk (-36%)
5. thepresentfinder.co.uk (-54%)

Because of how important it is, we make sure to include a digital reach league table in every report. We do this by gathering monthly brand searches and social media engagement, and through these stats create a comprehensive metric to see which gift shines the brightest.

So, who's wrapped with all the bells and ribbons right now? None other than Moonpig! Their brand searches sit at well over 1,500,000 a month, while their social media following numbers over 262,500! That takes a lot of time and effort to make work, so a round of applause to them. This kind of work makes brands stand out in markets, so take a look at what they're doing and see what you can do for your own.

Where does your brand sit in the ranking? Grab the free report and find out!

Digital brand reach is vital. It shows how well you spread the word about your offerings across the web and helps people remember your name when making that big purchase decision. When it comes to gifts, you want to be on top of the tables! Optimising your content and campaigns, both for search and social media can dramatically increase your brand's reach across the industry.

Because of its importance, we include a digital reach league table in every report. We do this by gathering monthly brand searches and social media engagement and using these stats to create a comprehensive metric to see which gift shines the brightest.

So, who's wrapped with all the bells and ribbons right now? None other than chopard.com! Their brand searches are well over 8100 a month. That takes a lot of time and effort to make work, so a round of applause to them. This kind of work makes brands stand out in markets, so look at what they're doing and see what you can do for your own.

Where does your brand sit in the ranking? Grab the free report and

find out!

Every market has its must-have keywords. It's just how SEO and the competition for the top spots work. To get the most bang for the buck, however, you'll need to research and use the high-volume, high-competition keywords wisely. It's not easy, but when it works, the payoff is enormous.

To help you out, we've reviewed the market and listed the industry's top keywords. Adding these to your campaign will help you know where to target and how much work you'll need to do to achieve that goal.

The top-performing keyword, sitting at #1, is "gifts for her," boasting an impressive 43,000 monthly searches. This highly competitive term highlights the strong demand for gift inspiration.
Coming in at #2 is "gifts for women," with a solid 20,000 monthly searches. The trend is clear users are seeking thoughtful ideas. Could they be shopping for anniversaries or birthdays? It certainly seems so.

Want to see the rest of the list? Scroll back up to the top, fill out the form, and it'll be sent to you for free!

Big-name keywords are essential, but let's look at smaller opportunities that can make a huge impact. Gaps in the keyword market allow brands to explode onto the scene, whether old or new, thanks to good search volumes often not being taken advantage of. Taking the time to see just how you can make use of them could make a difference in your next campaign! So, where are the opportunities this time?

List o' Gifts

Perhaps unsurprisingly, the answer lies in lists. People love a good list, and when it comes to people who are less familiar with family or rarer situations in life, having one to hand helps them make a good choice.

This is shown in the top three keyword opportunities we've identified:
. valentines gifts for men – 14,000 monthly searches
. christmas gifts for her – 7,700 monthly searches
. gifts for boyfriend – 5,300 monthly searches

Again, this list shows a demand for inspiration during the buyer's journey. Get the full list from our report, write solid supplemental, informative copy, and watch your rankings grow.

Picture this: You want to get a gift that'll wow someone. It could be a loved one, a friend, or a coworker. After finding the perfect present, you quickly order it! Success, now to wait for it to come in.

But then you check reviews while waiting, and that's when the nerves can creep in. Positive reviews and a good reputation? No worries. But a streak of negatives? Not the best.

Most people nowadays check reviews before they make a purchase, especially for something as important as a gift. But no matter when that step comes, it's a key part of the online shopping experience. Google knows it, too—that's why brand reputation is a part of their ranking process.

This makes managing your reputation another important part of the process. Whether it's on your site or through third parties like Trust Pilot, it's worth looking at how you handle your rep.

We've reviewed reputations across the gifts market space through Trust Pilot, compiled all the data, and put it together neatly in our report. Take a look and see what's working and who's getting people excited to talk about their brand online!

Here are the top 5 sites with the strongest reputation online:

1. notonthehighstreet.com
2. moonpig.com
3. photobox.co.uk
4. cardfactory.co.uk
5. funkypigeon.com

Let's be honest, no one likes a slow website. Think about how often you've left one because it wouldn't work, and you'll understand how important page speed is for the user experience. That, and Google sees the speed and considers it for your ranking. This means the fastest site can potentially win out in the top position.

Due to the importance of page speed, we analyse it in our industry report. That way, you can see which sites hit the mark and which lag.

So, without further ado, here's what page speed Insights listed as the five fastest gifts market brand sites:
. giftsonline4u.com
. trackdays.co.uk
. theuniquegiftstore.co.uk
. wickeduncle.co.uk
. science-gifts.co.uk

Just like a present, you don't have to pay anything—the report is free! We want to build a good relationship with the brands in the market, so go ahead and download your free report today using the form at the top of the page and see if you'd like to partner with us to discuss details.

Absolutely not! Just get in touch with us, and we'll put together a bespoke report delivered right to your inbox. Talk about a perfect gift, right?

Want more information? Contact us today to ask any questions about the report itself or to learn more about how we create our bespoke SEO strategies for the brands we work with.