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Seasonal Trends
Visibility Vs Authority
Social Influence
Content Performance
✅ Free Holiday Cottages Industry Report.
Used by over 9,000 holiday cottage marketers to benchmark performance, spot trends, and guide their SEO strategy.
Featured In:
10 minutes
Reading time
1-100
Brands ranked
Report Updated August 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
Who is the host with the most in the holiday cottage industry? Who has the perfect locations, the best attention to detail and a seamless digital experience that keeps guests returning for more? Our Holiday Cottage Market Report delves deep into the strategies of industry leaders, identifying which brands are excelling with their SEO strategies. With a range of metrics explored, including visibility, page speed, keyword opportunities, brand reach and more, you won’t be left behind when it comes to how you can improve your brand’s search performance.
Whether through top-tier guest services, consistent 5-star reviews, or adapting quickly to trends, these hosts have become the go-to choice for holidaymakers. Discover who’s setting the standard, and why their approach is winning over customers time and time again.
Getting your hands on our free Holiday Cottage Market Report is easy. Just complete the form details below, and we’ll send the report straight to your inbox – for free! Keep reading if you want a sneak peek at what’s included in the report.
Who has seen the most visibility growth and losses in the holiday cottage industry?
Not all holiday cottage brands are enjoying smooth sailing this season. While some have soared to new heights, others are experiencing dwindling bookings and guest discontent under the rafters.
So, who is the host with the most in the holiday cottage industry? Which brands are making the most of their resources, and which are letting their foundations crumble? Our Holiday Cottage Market Report highlights the top performers and those struggling to keep pace, offering unique insights into their strategies, whether adjusting to market demands, evolving with customer expectations, or mastering their digital strategy.
This year’s top five visibility winners are:
• Hoseasons
• Sykes Holiday Cottages
• Forest Holidays
• Last Minute Cottages
• Coolstays
And the brands that have seen the biggest losses in the past year are:
• Holidaycottages.co.uk
• Hot Tube Hideaways
• Historic UK
• Holiday Lettings
• Simply Owners
If you'd like to see where your brand ranks in our Visibility League Table, get your free copy of our Holiday Cottage Market Report now.
Who has the best digital brand reach in the holiday cottage industry?
Digital brand reach is essential if you want your brand to have the hottest holiday let listings in town. In today’s ever-evolving digital landscape, strong online foundations are critical, especially in an industry as competitive as holiday cottages. From search visibility to social media engagement, brands that get noticed online secure bookings.
You’ll find our exclusive Digital Brand Reach League Table in our Holiday Cottage Market Report. We use monthly brand searches and social media engagement to determine your score, so you can reliably see which brands resonate with users and convert clicks into bookings.
And on this, VRBO is nailing it for the second year running! With over 165,000 brand searches a month and an owned social score raising the roof, they’re cementing themselves in this sector and building a solid reputation.
If you want to see where you rank next to the competition, get your free copy of our Holiday Cottage Market Report today.
Which brands are the most trusted in the holiday cottage industry?
With Google placing so much importance on E-E-A-T (Experience, Expertise, Authority and Trust), good reviews are essential, especially in an industry where trust and guest satisfaction are paramount. We uncovered the most trusted holiday cottage brands by analysing review scores and customer feedback across various platforms, including Trustpilot. It’s not just about having a great property – it’s about ensuring every guest has a positive experience. Here are the top five:
1. Sykes Holiday Cottages
2. Holiday Cottages
3. Cottages.com
4. Hoseasons
5. Original Cottages
If you want to remain the hottest property when it comes to reviews, download our Holiday Cottage Market Report to see where you rank compared to the competition.
What are the keyword opportunities in the holiday cottage market?
With the right SEO strategy, even smaller brands can compete with industry giants. Opportunity keywords have high search volume but low competition, making ranking high in the SERPs easier. In our Holiday Cottage Market Report, we break down the keyword landscape and identify opportunities for brands looking to get ahead in organic search.
The top three opportunity keywords highlighted in our Holiday Cottage Market Report are ‘weekend away with hot tub’ with 2,000 monthly searches, ‘holiday lodges with hot tubs’ with 2,100 monthly searches and ‘luxury lodges with hot tubs’ with 2,800 monthly searches.
That’s right – hot tubs are hot property! People love a touch of luxury when they go away, and while we may not all be able to afford a luxury spa stay, many users are simply looking for a peaceful cottage in the countryside with a hot tub. Hot tub-focused longtail keywords have a combined search volume of nearly 80k a month, making it a lucrative feature to shout about if you have it. And if you don’t? Perhaps it’s worth considering the upgrade!
For more keyword insights, download the Holiday Cottage Market Report here.
What are the high-competition keywords in the holiday cottage industry?
One way to improve your SEO strategy and gain visibility is through keywords and staying current on the latest holiday cottage industry trends. High-competition keywords have high monthly search volume but a lot of competition, making them harder to rank highly for.
The top three high-competition keywords in our Holiday Cottage Market Report are ‘holiday cottages’ with 52,000 monthly searches and a competitiveness rating of 78, ‘caravan holidays’ with 37,000 monthly searches and a competitiveness rating of 41, and ‘dog friendly cottages’ with 20,000 monthly searches and a competitiveness rating of 30. If you can rank highly for these keywords, your visibility, traffic and revenue will significantly improve.
Which holiday cottage brands have the fastest page speed?
In 2025, you need a lightning-fast website as the foundation of your SEO strategy. Without it, you’ll be stuck with a permanent ‘vacancy’ sign while visitors book elsewhere. Here are the top five holiday cottage brands with the fastest page speeds:
1. Simply Seaviews
2. Dog Friendly Retreats
3. Group Accommodation
4. Centerparcs
5. Hot Tub Hideaways
Does this Holiday Cottage Market Report cost anything?
Nope – it costs nothing to download the full report! Just fill in your details and we'll send you the report straight to your inbox.
Why can't I see my brand in the Holiday Cottage Market Report?
Quite simply, we cannot fit every brand in the report, so we only analyse the top 100. But don't worry! We can create a personalised report for your brand to help you see where you stand against the competition and where you should best direct your marketing efforts. Just get in touch, and we'll create a bespoke report.
If you want to know more about the report, have any questions or want to chat more in-depth about these insights and how we can create a bespoke SEO strategy for your brand, let’s have a conversation today!
