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Brands Ranked
Report Updated July 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
It’s one thing to sell a beautiful piece of furniture. It’s another thing entirely to get seen online in a market this crowded. Style is subjective, we all know that, but digital performance is not. It’s a world of hard numbers, search rankings, and brand visibility.
That’s what this report is about. We’ve gone through the data to see who is truly connecting with customers online and who might be getting lost in the noise. Think of it as a map of the current landscape, showing you where the opportunities are, who’s leading the pack, and which areas might just need a bit of a rethink.
Want the full picture? The form is at the top of the page, and we’ll send the report straight over. It’s free. But for a closer look at the key findings, just keep reading.
Who’s winning and losing in the home furnishings industry?
Okay, so who actually grew their digital footprint this year? Standing out is tough, which makes real growth all the more impressive. The big stories for 2025 come from Sofology and Feather & Black. Sofology posted a 66% increase in their year-on-year visibility, which is a solid, impressive gain. But Feather & Black really turned heads with a 75% increase. That kind of jump doesn’t happen by accident. It’s the result of a smart, sustained strategy paying off.
On the other side of the coin, some brands faced headwinds. Wayfair saw a small 5% dip, which in a competitive market isn’t a disaster, but it’s a signal. Furniture 123 had a tougher time, with a 26% decline. Seeing your numbers go down is never the goal, but it’s also useful information. It’s a chance to ask why, to diagnose the problem, and to find a new way forward. If you’re curious about where your own brand fits into all this, you can find our full visibility league table in the report.
Which home furnishings brands have the best digital reach?
Having a strong online presence isn't just one thing. It’s about how many people are actively looking for you (brand search) and how well you engage with them (social media). This is where the story gets really interesting.
When you look at the board, Ikea is just playing a different game on social. Their owned social score is 67,709. Combine that with over 3.3 million brand searches a month, and you have a brand that feels more like a community. They’ve built something that people want to be a part of.
Then you have Next. They are the undisputed heavyweight of brand search, with an incredible 7.48 million searches a month. Their social score, at 10,102, is solid but clearly shows their power comes from being a deeply embedded household name.
So which is better? A massive search volume or a thriving social community? The truth is, they’re just two different, and equally valid, paths to the top. It’s fascinating to see how they play out.
Keyword opportunities in the home furnishings market
Let's talk about keywords. You can learn so much by looking at the specific words people type into Google. This year, the foundational searches are still there. People will always need a ‘double bed’, a ‘king size bed’, or a ‘single bed’. No surprises. But we’re also seeing a strong current of comfort-seeking with terms like ‘electric blanket’ and ‘heated blanket’ popping up. It tells a story, doesn’t it? A story about creating a cozy, comfortable home.
Perhaps the most telling trend, though, is when a brand becomes a keyword in its own right. When people are searching for ‘Sofology’, ‘Jysk’, or ‘Dusk’ directly, it means those brands have successfully become a starting point for the customer journey. That’s the goal, really.
Which home furnishings brands have the best online reputation?
We all do it, right? You find a product you like, and you scroll straight past the marketing copy to the customer reviews. That unfiltered feedback is gold, and Google knows it.
A brand's reputation, especially on a platform like Trustpilot, is no longer just a 'nice to have'. It's a real factor in how you rank and whether a customer will click 'buy'. So, we pulled the numbers. Here’s who is leading the pack on trust:
1. DFS – 4.8/5
2. Sofology – 4.8/5
3. Furniture Village – 4.8/5
4. Oak Furniture Land – 4.7/5
5. SCS – 4.6/5
Look at those scores. The difference at the top is marginal. In this industry, it seems excellent customer service isn't just an advantage; it's the price of entry.
Seems like a lot of good info. Okay, how much for the report?
It’s free. No, really. We believe this kind of data shouldn't be behind a paywall. Our goal is to share what we’ve learned and start a conversation. It’s how we build relationships with the very brands we spend our time analysing. If you find this useful, we hope you’ll think of us down the line.
Hey, where's our home furnishings brand in this report?
Don't worry. This is just a snapshot, and we can’t fit everyone into one summary.
If you want a custom report that puts your brand at the centre of the analysis, just send us a message. We can build one for you. And if you have any questions about our methods or just want to talk about SEO strategy, please get in touch. We’d be happy to talk.
