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Seasonal Trends
Visibility Vs Authority
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Content Performance
✅ Free Lighting Industry Report.
Used by over 9,000 lighting marketers to benchmark performance, spot trends, and guide their SEO strategy.
Featured in:
10 minutes
Reading time
100+
Brands ranked
Report Updated July 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Our Lighting Industry Report shines a light on the best SEO strategies in the industry. With a range of metrics explored, including visibility, page speed, keyword opportunities, brand reach and more, you won’t be left in the dark when it comes to how you can improve your brand’s search performance.
You only need one person to change this lightbulb – getting your hands on our free Lighting Industry Report is easy. Just complete the form details here, and we’ll send the report straight to your inbox – for free! Discover where the competition casts a shadow on your strategies and find out how you can illuminate your digital presence. Keep reading if you want a sneak peek at what’s included in the report.
We’ve also produced a full written analysis of the state of search in the lighting sector. Read it here.
Who are the lighting industry leaders?
Throughout the last year, the lighting industry has seen a slight decrease in overall traffic scores within the industry, meaning that a precise and targeted search strategy is more important than ever. In our Lighting Industry Report, we shed light on industry visibility and the brands lighting the way regarding visibility. The top ten leaders within the lighting industry are:
1. Lights4fun
2. Lighting Direct
3. The Lighting Superstore
4. Value Lights
5. Pooky
6. Lights.co.uk
7. Dusk Lights
8. BHS
9. TLC Direct
10. Pagazzi
Who has seen the most visibility growth in the lighting industry?
The future is looking bright for these brands, which have seen the most growth in visibility during the last year. The top five winners are:
1. The Lighting Superstore (+24%)
2. Value Lights (+45%)
3. Pooky (+38%)
4. Dusk Lights (+48%)
5. Pagazzi (+81%)
If you'd like to see where your brand ranks in our Visibility League Table, get your free copy of our Lighting Industry Report now.
Who has seen the biggest losses in visibility in the lighting industry?
Our Lighting Industry Report highlights some brands that need to power up their SEO strategies to start seeing growth. The top five brands that have lost the most visibility this year are:
1. Lights.co.uk (-29%)
2. Illumination (-26%)
3. Lamp & Light (-60%)
4. Lighting Company (-40%)
5. The Wall Lighting Company (-46%)
Don’t worry if your search performance isn’t glowing this year. There are plenty of bright ideas that can bring the spark back!
What are the high-competition keywords in the lighting industry?
One way to improve your SEO strategy and gain visibility is through keywords and staying current on the latest lighting industry trends. High-competition keywords have high monthly search volume but a lot of competition, making them harder to rank highly for.
The top three high-competition keywords lighting the way in our Lighting Industry Report are ‘led’ with 21,000 monthly searches and a competitiveness rating of 55, ‘sad light’ with 3,000 monthly searches and a competitiveness rating of 46, and ‘neon lights’ with 6,300 monthly searches and a competitiveness rating of 35. If you can rank highly for these keywords, your visibility, traffic and revenue will significantly improve.
What are the opportunity keywords in the lighting industry?
Opportunity keywords have high search volume but low competition, making ranking high in the SERPs easier. Ranking for these keywords could amp up your SEO strategy. The top three opportunity keywords highlighted in our Lighting Industry Report are ‘ceiling lights’ with 53,000 monthly searches, ‘led lights’ with 42,000 monthly searches and ‘floor lamp’ with 42,000 monthly searches.
If you have the relevant product range, targeting these keywords is a bright idea. For more keyword insights, download the Lighting Industry Report.
Who has the best digital brand reach in the lighting industry?
Digital brand reach is essential if you want your brand to shine. Optimising campaigns for search performance and social media presence will ensure your brand stays in the spotlight. You’ll find our exclusive Digital Brand Reach League Table in our Lighting Industry Report. We use monthly brand searches and social media engagement to determine your score, so you can reliably see which brands resonate with users. The results are electric – Govee ranks number one with 201,000 monthly brand searches and an owned social score of 654.
If you want to see where you rank next to the competition, download your free copy of the report.
Which brands are the most trusted in the lighting industry?
With Google placing so much importance on E-E-A-T (Experience, Expertise, Authority and Trust), good reviews are essential for brands and demonstrate reliability. Our Trust League Table shows the top five most trusted lighting brands.
1. Lightbulbs Direct
2. Festive Lights
3. Simple Lighting
4. LED Hut
5. TLC Direct
If you want to maintain a high voltage performance when it comes to reviews, download our Lighting Industry Report to see where you rank compared to the competition.
Which lighting brands have the fastest page speed?
In 2025, you need a lightning-fast website to help power your SEO strategy. Without it, you’ll be left in the dark as users plug into competitors’ websites. Here are the top five lighting brands with the fastest page speeds:
1. Socket Store
2. Chaplins
3. KES Lighting
4. Castlegate Lights
5. BHS
Does this Lighting Industry Report cost anything?
Nope – it costs nothing to download the full report! Just fill in your details here and we'll send you the report straight to your inbox.
Why can't I see my brand in the Lighting Industry Report?
Quite simply, we cannot fit every brand in the report, so we only analyse the top 100. But don't worry! We can create a personalised report for your brand to help you see where you stand against the competition and where you should best direct your Industrying efforts. Just get in touch, and we'll create a bespoke report.
If you want to know more about the report, have any questions or want to chat more in-depth about these insights and how we can create a bespoke SEO strategy for your brand, let’s spark up a conversation today!
