Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Used by 9000+ marketing decision-makers every year.
One potent report that clearly maps out leaders in the search marketing male grooming space
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10 minutes
Reading time
100+
Brands ranked
Updated May 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Every year, we release our Salience Index, a market report on a specific sector that tells you everything you need to know SEO-wise. This edition is all about the online UK male grooming market. We’ve highlighted top brands and collected a wealth of key SEO marketing metrics such as organic traffic, keyword opportunities and trends, social brand reach, and page speed.
Our free UK Male Grooming Market Report gives online brands helpful insight into how their digital marketing efforts compare to the competition. It also provides a snapshot of the market’s digital performance for the year, trends, and resulting opportunities.
If you want to improve your online organic traffic and beat your competition, this report will give your brand the fuel to launch a successful search strategy. Download our free UK Male Grooming Market Report to find out which areas of your existing online strategy need polishing up, and for a quick sneak peek, read on.
Who are the Leaders in the UK Male Grooming Market?
The online male grooming market has flourished this year in terms of organic traffic. Organic traffic is all about how easily your brand can be found online.
Let's start with the big one - which brands have excelled for year-on-year organic traffic? According to our report, the top brands are:
- Philips
- Gillette
- Braun
- Le Labo Fragrances
- uk.manscaped.com
Want to see where your brand ended up on our organic traffic league table? Download our free UK Male Grooming Market Report now.
Brand Reach in the UK Male Grooming Market
Understanding which brands have the strongest brand presence is crucial for competitive analysis. Our data shows that the brands with the highest monthly search volumes are:
- uk.manscaped.com (74000 searches)
- philips.co.uk (27100 searches)
- gillette.co.uk (27100 searches)
- cornerstone.co.uk (27100 searches)
- harrys.com (18100 searches)
These numbers demonstrate which brands have achieved brand recognition, influencing how consumers search and shop for male grooming products.
Which Male Grooming Brands Have the Best Social Score?
It's no surprise that social media is crucial to online success, so we have created a bespoke social score that measures who is engagement savvy and who is falling behind. For this, we looked at follower count across major social media platforms and engagement metrics, including comments and likes.
This year's winners are:
- philips.co.uk (20032)
- uk.dollarshaveclub.com (7319)
- braun.com (4131)
- braunshop.co.uk (4131)
- lynxformen.com (2128)
Which Male Grooming Brands Have the Best Online Reputation?
Users want to know whether they can trust your site. Trust, expertise, and authority are major ranking factors. Here are the top 5 brands with the highest reviewed sites, taking into account both the number of reviews and review scores:
- harrys.com (4.5/5 from 21710 reviews)
- mancaveinc.com (4.7/5 from 11241 reviews)
- gillette.co.uk (4.4/5 from 9632 reviews)
- braunshop.co.uk (4.6/5 from 5973 reviews)
- mankind.co.uk (4.7/5 from 4804 reviews)
User reviews, testimonials, trust-pilot integration, guarantees and credentials/certification are all sure-fire ways of increasing trust. Because this practice has become so important, we have included a review and reputation analysis in our report. This way, you can see who's earning the trust of their customers and demonstrating they are worthy of ranking.
Download Our Free Male Grooming Market Report
Interested to know where your brand stacks up against your competitors in various ranking factors? Do you want to learn more about this year's keyword trends to focus on in your campaign? You can have all this information and more straight in your inbox. Download our UK Male Grooming Market Report for free today!
If you don't see your brand, don't worry! Our data includes all the brands in the sector, but we'd be here all day if we included them all in our report. Just get in touch, and we'll happily send you a personalised report with your brand.
If you want to discuss SEO, request a free strategy audit, or have any questions, contact us today!
