Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
100+
Brands ranked
Updated May 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
In our 2025 Meal Delivery Services Market Report, we’re sharing the success stories of the brands cooking up a storm this year. We’ve examined over 250 meal delivery service brands to determine who’s rising to the top, highlighting the winning strategies behind their rise and spotting where some brands might be leaving a bad taste. From keyword opportunities to 5-star social media content and visibility rankings, our report gives you a slice of the insights you need to keep your brand fresh.
Hungry to see how you stack up? Download our free report to find out where your brand ranks and get tips to sharpen your strategy.
Meal Delivery Service Market Leaders
The meal delivery service market has maintained strong visibility over last year, with only a slight 4% increase overall. However, a few standout brands have really turned up the heat, climbing to the top spots and seeing some impressive visibility gains.
Leading the way in the online meal delivery space are:
Meal Delivery Service Market Visibility Wins & Losses
Several brands have spiced up their SEO strategies, rising up the ranks and seeing serious increases in visibility. One of the most notable is online butchers ericlyons.co.uk, which saw a whopping 853% rise in visibility, along with the children’s food brand potsfortots.co.uk, which went up by 716%.
Our top 5 winners are:
While some brands have enjoyed the sweet taste of success, others have crumbled, with brands like springgreenlondon.com dropping 89%. This highlights the importance of keeping up with an ever-changing online market.
Here are the 5 brands that suffered the most significant losses:
If your brand’s visibility has gone a little stale this year, don’t panic - we’ve prepared all the insights you need. Our report is stuffed with tasty takeaways and winning examples to help you spice up your SEO strategy and get back on track.
Can’t spot your site in the rankings above and want to know where you measure up? Download our free Meal Delivery Services Market Report for the full visibility table.
Meal Delivery Services Keywords & Trends
If your visibility does need some TLC, one of the best ways to boost your site's rankings is through keywords. These fall into two main categories: high-competition and opportunity. We’ve picked out some of those with the most potential in the online food delivery industry to help you get started.
High-competition keywords, as the name suggests, are the most competitive. These are the terms everybody searches for and generate the most traffic. Some examples for food delivery services include “food delivery near me”, with a competitiveness rating of 91 and “meal prep services” with a score of 55. Though these terms are harder to rank for, with the right tools, your brand could see some serious growth.
Opportunity keywords are a little bit easier. Due to their more detailed and focused approach, they see lower search volumes but help build brand awareness, playing on your USPs. Some examples are “low carb ready meals” with a competitiveness rating of just 4 and “party food delivery”, scoring 6.
Find more keyword examples and expert tips on how to target them in our Local SEO Cheat Sheet or download the full Meal Delivery Services Market Report.
Social Media & Brand Reach
A strong social media strategy is another key pillar to success in the online space. Creating targeted and engaging content helps build brand awareness and can help drive conversions. In our Meal Delivery Services Market Report, we’ve created a unique metric - the ‘owned social score’ – that quantifies each brand’s social performance and reach, making it easy to spot the real crowd-pleasers.
Leading the way with an impressive owned social score of 5320 is household favourite hellofresh.co.uk. Their tasty cooking videos and high-quality, mouth-watering images stir up engagement and keep them at the front of their audience’s minds.
Following closely behind, slimmingworldkitchen.co.uk takes second place with 3869. Their handy weight loss tips from nutritionists and customer success stories effectively sell their products and give users original and informational content that keeps them coming back for more.
Keen to see where your brand sits? Download our free Meal Delivery Services Market Report and find out how you’re performing on socials - plus get a taste of the strategies helping others rise to the top.
The Most Trustworthy Meal Delivery Service Sites
When it comes to the SERPs, Google and other search engines are always searching for the most trusted and credible sites to put in the top spots in the rankings. Boosting your brand’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) is therefore one of the best ways of giving your site a shot at reaching the first page.
One of the most effective ways to build trust with your audience? Letting your customers do the talking. Honest reviews are the secret ingredient for boosting your reputation, growing brand awareness, and strengthening credibility.
Our Meal Delivery Services Market Report used Trustpilot ratings to identify the brands with the best reputations.
The Fastest Meal Delivery Service Sites
Just like waiting too long for your dinner delivery, slow site speeds frustrate customers. If your pages take forever to load, users will quickly lose their appetite and head elsewhere for their meal fix. To keep users satisfied, it’s crucial that your site runs smoothly across both desktop and mobile.
We’ve highlighted the brands setting the gold standard for speed and performance to show you how it's done.
Download Our Free Meal Delivery Services Market Report
If you can’t see your brand in this snapshot and want to learn more about how you measure up in the market, download our free Meal Delivery Services Report. Filled with more expert insights and tips, it’s the ultimate starting point for getting your brand on the menu.
Or contact our SEO team for a free personalised strategy audit and a chat about how your brand could boost your performance this year.
