Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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100+
Brands ranked
Updated May 2024
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Salience is keen to explore diverse markets. Focussing exclusively on one sector can limit our broader industry insights.
Keeping ourselves tied to one sector is one way to lose out on knowledge. And there’s no denying that meal deliveries are an exciting industry when it comes to SEO, which is why we’ve gone ahead and laid out our report on the best in the game to see who’s top dog and who’s running on fumes. That’s why we’ve prepared a comprehensive report on the leading players in this arena to identify the top performers and those lagging.
Using data and statistics, we’ve compiled a comprehensive market report to analyse successful strategies, identify growth trends, and pinpoint areas for improvement. And because we believe in sharing knowledge, we’ve made this report accessible to everyone at no cost.
Interested? Fill out the form above to receive a complimentary copy directly in your inbox! Or keep reading for a sneak peek right here.
Who’s winning and losing in the meal delivery industry?
This year, the trends in meal delivery services have declined on average by -21.57% compared to 2023. There are several reasons why users aren’t searching for meal kits as much. The main reason is the cost of the subscriptions. Plus, since the world reopened, more people are back into the habit of doing in-store shopping. However, many brands have still seen a great deal of growth.
There are a few 2024 winners we want to shout out. First, on the list for visibility, YOY is pastaevangelists.com with a percentage increase of 18%, demonstrating a fantastic SEO strategy. Following these, we have cookfood.net with a 15% and gousto.co.uk with a 10% increase YOY.
Looking into one of these three would serve as an excellent case study to enhance your SEO strategies!
On the flip side, we have the brands that have experienced decreases due to market shifts and SEO changes. First up here is macromealsuk.co.uk with a drastic drop of -85%. Following them is farmison.com with a difference of -56%. And finally, simplycook.com sits at -34%, this concludes the sites with the most losses.
However, this should not be seen as a defeat. There are always opportunities to reverse this trend with smart research and by taking proactive steps to improve next year!
Who are the biggest meal delivery services in 2024?
Here’s a quick list of the top 5 brands in the report:
1. hellofresh.co.uk
2. gousto.co.uk
3. musclefood.com
4. simplycook.comA5
5. mindfulchef.com
What meal delivery services are growing the most in 2024?
Here are the 5 brands that are having the greatest growth this year:
1. hellofresh.co.uk
2. gousto.co.uk
3. cookfood.net
4. pastaevangelists.com
5. oddbox.co.uk
What meal delivery brands are dropping the most in 2024?
As certain brands rise, others unfortunately decline. While this is a setback, it's important to identify which brands are most affected. Here are the five currently ranked at the bottom of the list.
1. riverford.co.ukA2
2. abelandcole.co.uk
3. farmison.com
4. simplycook.com
5. macromealsuk.co.uk
Which meal delivery brands have the best digital reach?
Having a strong digital presence is crucial for promoting your brand, especially in the meal delivery sector. Given the nature of this industry, a positive reputation and widespread recognition foster trust with customers, driving word-of-mouth and recommendations. That's precisely why we've included a digital performance analysis in our report, comparing brands to identify the most searched and socially influential leaders in the industry.
The current winner is hellofresh.co.uk, with a staggering social media count of over 2 million 75 thousand social hits across Instagram, Facebook and Twitter, the majority of this margin was contributed by their Facebook votes. Quite impressive!
Curious to see where your brand stands among the crowd? Get your hands on our free report to find out!
What are the high competition keywords in the meal delivery industry?
Keywords are fundamental to any successful SEO campaign, and the meal delivery services industry is no exception. Certain high-value keywords are fiercely contested, but only a few emerge as the top performers. Dominating the market requires time, research, and unwavering dedication.
The top performing keyword for the meal delivery industry is “food delivery near me”, which receives 23,000 searches a month, but because of this, it has a competitiveness of 87. Following this is ‘meal prep services’ with 5,300 monthly searches, which is less competitive with a score of 38. Third, we have ‘meal delivery’, which has a high competitiveness of 82 and 3,800 searches a month.
Curious to explore the remaining top keywords? Access our complimentary report now!
Keyword opportunities in the meal delivery market
Now that we've discussed the popular terms, let's shift our focus to the opportunities. Every industry features a set of keywords with substantial traffic but lower competition, offering a strategic pathway to climb the rankings without solely targeting difficult terms.
So, what’s the theme?
Meal Delivery Near Me, Food Subscription and Meal Kits and Specific Food and Cuisine
There’s a clear trend in the opportunity section; meal delivery near me. The keyword ‘places that delivery near me’ sits at the top with a monthly search volume of 800. Also with a monthly search of 800 is ‘meal prep near me’, which has a low competitive score of 14.
Given the low competition levels across the board, it's worth a try.
Which meal delivery brands have the best online reputation?
Admittedly, meal delivery services can face challenging reputations, especially with the influence of online reviews. Navigating this landscape might seem daunting, but with the correct approach, it's entirely manageable.
In the realm of online reviews, third-party platforms like Trustpilot reign supreme. Even Google considers these reviews in their site rankings, and consumers often research brands or websites before making purchases, making it essential to manage these reviews effectively.
Here are the top 5 brands with the best online reputation:
1. wiltshirefarmfoods.com
2. cookfood.net
3. musclefood.com
4. parsleybox.com
5. riverford.co.uk
Who in the meal delivery services has the best page speed?
While speed might not be the first consideration for meal delivery, it's more crucial than anticipated. Quick device heating ensures fast operation. Similarly, your website's speed is essential—Google has emphasised site speed in recent updates, and users will leave if pages take too long to load.
So, want to see the five fastest meal delivery sites, identified with Pagespeed Insights? Here’s the list:
1. simplyprepmeals.co.uk
2. riverford.co.uk
3. oddbox.co.uk
4. lionsprep.co.uk
5. dietchef.co.uk
6. trifectanutrition.com
Does this report cost anything?
You’ll be pleased to hear that this report is free! Why? Because we're committed to fostering relationships with brands and gaining deeper insights into the meal delivery industry. This initiative allows us to initiate conversations that might not occur otherwise, including with your brand! If you're interested, simply complete the form at the top to receive your copy in your inbox.
I’m not in the report, what can I do?
If you don't find your meal delivery service featured in our report, don't worry. You can get in touch, and we'll conduct a personalised analysis of your brand to create a custom report. This tailored approach is ideal for identifying how your brand fits within the market landscape.
If you'd like additional details about the report or are interested in learning about our custom SEO strategies for partnering brands, reach out to us today!
