Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
1-50
Brands ranked
July 2022
This sector report focuses on the SEO campaigns of men’s clothing brands. So, if you’re in a men’s clothing brand looking to improve your digital marketing then this is the place for you.
Here we look through all the essential metrics for your market such as visibility, opportunity keywords, and online reputation. This means we can show you who is performing the best and who needs to up their game.
For the full report, simply fill in the form at the top of the page and download your copy for free.
In 2022, the online men’s clothing market grew nicely by 11% and from this base is what we compare all the brands. This is a big increase from last year when the industry only grew by 2% in terms of organic visibility. But has this year been as successful for everyone?
Both Slaters and Jacamo saw an increase over 60% in their visibility, taking them to positions 11 and 10 respectively. However, this wasn’t the biggest visibility increase of 2022. That crown goes to BoohooMan, which has managed to increase by 356% YoY. This is a massive increase for an already huge brand, so whatever they’re doing – take notes!
At the other end of the chart are those who didn’t manage to keep up with the pack. The biggest visibility loss was by Orvis, which may come as a surprise to those who read our report last year where we praised their visibility increase of 168%. This just shows how difficult it is to find the winning formula when it comes to SEO.
When creating this report, we also consider brands that have an upward trend when it comes to brand search terms. These emerging brands are definitely ones to watch as their visibility and name recognition grow.
The biggest search volume increase was for Charles Tyrwhitt which has gone up 103% YoY to over 135,000 brand searches a month. This shows the power of getting your brand name in front of people – they come directly to you.
However, when it comes to brand reach Charles Tyrwhitt only ranks 8. So who has the best online brand reach? Well, no prizes for guessing that BoohooMan comes out on top here. With huge brand recognition and nearly 3 million followers across Facebook, Twitter, and Instagram, they know how to get people thinking about them.
When it comes to SEO, keywords are the foundation. To run a successful campaign, you have to know the keywords for your industry; which ones are a must, which ones will get you noticed, and which you have to fight for.
A high competition keyword is what we call keywords that have high search volume but lots of people are targeting them. For example, “mens coats” has 65,000 monthly searches but it’s going to be difficult to stand out for such a generic term without improving your overall site visibility and authority.
The most competitive term found was “suit”, which has a monthly search volume of 59,000 but a competitiveness score of 57/100. If you’re going to go after high rankings for this staple term, you’ll need a tip-top strategy!
A high opportunity keyword is one that has high search volume and low competitiveness score, meaning that not many people are currently targeting it. If you’re looking to improve your SEO, then understanding which keywords give you the best chance of high rankings is an essential part of the strategy.
The 2022 report has brought up some surprising high opportunity keywords, so take notes! Some specific items like “mens walking trousers” and “grandad collar shirts” both have a search volume of over 8,000 but competitiveness scores of 5/100 and 4/100 respectively. If you have this stock, it’s time to climb the ranks by targeting these searches.
At the top of the list is “mens puffer jacket” with 32,000 monthly searches and a competitiveness score of just 7/100. This is definitely one to look into and get your campaign in order, ready for puffer jacket season.
Remember, don’t just go for the big keywords. Variations and more niche terms can make a huge impact if you’re targeting the right audience!
As part of our report, we create social media scores for all of the brands we look at. This includes metrics like the best-reviewed brand, which is a huge trust signal to both search engines and customers. At the top of the list is Matches Fashion, which has over 100,000 reviews and an average score of 4.6/5.
There are a few brands who managed to beat that average, with King Apparel, Northern Threads, and Cho all achieving 4.8/5 ratings. Not only are these brands providing top-class products and customer service, but they’re also getting users to rave about their sites. This is one of the best ways to show authority in the market and get people to trust you.
Intrigued by this preview of our data? There’s loads more to come. Download the full report by filling in the form at the top of this page. Not only is it that easy, but the report is also completely free! What are you waiting for?
Unfortunately, our report can only showcase the top 50 brands in the industry, and we calculate this using loads of different metrics. So, if you don’t see your brand, it’s nothing personal, your numbers just didn’t make the cut. However, if you’re interested in seeing how your brand is performing, we’re happy to send a free, personalised report straight to your inbox. Get in touch today.
