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✅ Free Motorcycle Accessories Industry Report.
Used by over 9,000 motorcycle marketers to benchmark performance, spot trends, and guide their SEO strategy.
10 minutes
Reading time
100+
Brands ranked
Report Updated July 2025
Our Motorbike Equipment Industry Report lifts the visor on key metrics like visibility, keyword opportunities, social data, page speed, and more, giving you a clear view of who’s leading the race online. Download the full report here to see the full leaderboard, trending opportunities, and where the gaps are. Or, if you want a sneak peek, keep reading. You can also explore our detailed motorcycle accessories industry analysis for our take on these insights, what they mean, and what moves the needle for the statistics you see in the report.
Who are the leading brands in the UK Motorcycle Accessory Market Report?
With the overall visibility for the motorcycle accessories market dropping by 1% from the previous year, the market has struggled to grow. However, there have still been some clear winners in terms of visibility.
So, which sites have twisted the throttle on their SEO this year? Regarding who's leading, Sports Bike Shop and J&S Accessories have managed to keep their top two positions, increasing their visibility by 5% and 23%, respectively. Triumph Motorcycles, surprisingly, was down in visibility by 11% from last year, giving Belstaff a great opportunity to overtake them in the future, as they increased their visibility by a whopping 35%.
Want to know if your brand is revving its visibility or if it's gotten a puncture? Get your free report to find out where you sit in our visibility league table.
Which brands have seen the biggest gains?
With just some minor tweaks, you can achieve big things regarding SEO visibility. You don't need to max out the throttle; often, it's being more cautious and having all your protection in place that will revitalise your site.
Here are the five brands that have seen the biggest visibility growth this year:
1. sportsbikeshop.co.uk (+5%)
2. jsaccessories.co.uk (+23%)
3. belstaff.com (+35%)
4. alpinestars.com (+23%)
5. texpeed.co.uk (+100%)
Special mention should also go to bobhead.co.uk, which has raced up the rankings this year, going from position 193 to position 115 with a 997% increase in visibility!
Who have seen the biggest losses?
As some brands race ahead, others will naturally be left behind. But there's no reason to panic. With some extra care, these brands can soon be in better riding conditions and see themselves race higher again.
These are the five brands that have seen the biggest drops this year:
1. quadlockcase.co.uk (-37%)
2. bikestop.co.uk (-72%)
3. foxracing.co.uk (-17%)
4. triumphmotorcycles.co.uk (-11%)
5. infinitymotorcycles.com (-13%)
Which motorbike Accessory brands have the best digital reach?
Combining all the online channels in a digital marketing campaign will yield impressive wins and make you a leading brand. This will put you at the forefront of people's minds when they need new motorcycle accessories.
Our report uses social media metrics and online brand searches to discover the most popular motorbike equipment brand. Using this data, we create a league table showing how each brand measures up.
Triumph Motorcycles truly triumphs in this area. With over 22k monthly brand searches and over 3.6 million followers on social media, they are getting their name out there! However, several brands stand out for their efforts on social media. Alpinestars.com and foxracing.co.uk have over 5 million followers each and are the two best brands for spreading the word on social media.
However, a large following isn't everything. You need this to convert. So be sure to optimise your site to user intent, and you have a win-win situation. Want to know how your brand is doing with digital reach? Download our report to find out!
Which Motorbike Equipment brand has the best reviews?
With E-E-A-T becoming increasingly important with every algorithm update, demonstrating that you are a trustworthy brand is vital to success. One way to do this is via reviews. And it's not just search engines that like to see reviews; potential customers do too!
Sports Bike Shop is winning this race. With an average score of 4.9 from over 136k reviews, they are pleasing customers, which could be a big part of why they are still at the top of our visibility table.
With so many areas you can't control regarding reviews, it shows the importance of collaboration between departments. To get good reviews, you need to know customers' pain points and fix them. It's not just about getting reviews; it's about making sure they are great reviews, too.
Download our report to see how your reviews stack up.
How much does the Motorbike Equipment Report cost?
Great news: our Motorcycle Accessories report is entirely free! Packed full of industry insights and helpful data, all you need to do to gain access is to fill out the form at the top of the page, and within minutes, you'll have the Salience Search index for motorbike equipment.
Why isn't my brand in the report?
The report will only include brands that meet our threshold, but don't worry! You can still access your brand's SEO profile with us. Get in touch, and we'll send you a personalised report that features your brand's online performance.
If you have any questions about the Motorbike Equipment Market report or want to know how we can boost your online performance, contact us today.
