Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Report Updated June 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience."
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We all love our pets and want the best for them, and when it comes to the pet supplies industry, customers want to know you care for their pets, too. But to show this, you need to get seen online. So how do you become best of breed online?
Our free Pet Industry Report offers an array of digital performance metrics and stats to provide priceless insights into the market. This will help you capitalise on the numerous marketing opportunities available to your brand in 2024. We sniff out and analyse a wealth of data and statistics to give you an overview of the Pet Industry’s online landscape. With our insights, you can check the competitions and see where you stand. Use our Pet Industry Report to see who’s well-groomed and who’s jumped in a muddy puddle.
Download the report to get the low-down on visibility, brand reach, trust, and more. Just fill in the form at the top of this page or continue reading for a little sneak peek.
The biggest wins and losses in the UK Pet Supplies Industry
Visibility is all about how easily your brand can be found online. The pet industry has witnessed another 5% visibility drop following on from the 6% drop last year. When considering the market at large, a drop means the top 50 brands now rank less prominently through search engines for the most important terms.
Despite the drop, there were some big wins for brands who have invested in digital. Purina.co.uk has grown by 50%. They remain the second most visible brand in the industry, behind Pets At Home, who have seen a 33% drop. But Pets at home are still miles ahead. However, a few more years of the same and they'll need to take their digital marketing strategy to the vet.
Want to see where your brand ended up on our visibility league table? Download the free report now.
Which are the most visible Pet Industry brands in 2024?
The top 3 Pet Industry brands with the highest visibility have stayed the same this year, it's quite a steady market. Here are the top 10 UK Pet Industry sites with the best visibility scores:
Which pet brands have seen the biggest growth in visibility in 2024?
Cats off to these Pet industry brands. They are the top 5 brands seeing the biggest jump in absolute visibility score:
Whilst there has been an 6% average drop in Pet Industry visibility growth, these are the highest performers. Get your marketing teams all over their websites and try to emulate their search engine strategies.
Which pet brands have seen the biggest losses in visibility in 2024?
Where there are winners, there are losers. These brands have seen the biggest visibility drops this year and need to give their online strategy a check up:
These brands have seen the biggest hits to their visibility scores. They may have been hit hard by Google algorithm changes or require new strategies. Look to learn from their mistakes.
If you're one of these brands, get in touch, and we'll get our expert content and technical SEO strategists to dig into what's gone wrong and provide some no-strings advice.
Which brands have the biggest reach in the UK Pet Industry?
Brand reach is calculated by the number of brand searches a month and social data. This tells us how well-known your brand is within the pet industry.
When it comes to overall brand reach, Pets at Home is top dog. With over 1 million brand searches a month and an owned social score of 1,365, it's figures you can't ignore.
However, that is quite a low owned social score, and they only have a total of 818,200 followers. When it comes to social alone, Royal Canin is flying high. With over 4 million followers, their owned social score is an impressive 8,026. This brand is getting all the fuss and attention as they are well socialised online.
Which is the most trusted brand in the Pet Industry?
Pets are part of the family, so when you're buying something for them, you want it to be purrfect. To do this, you want to buy from a website you can trust.
And it's not just customers that trust is important to, it's a ranking factor too. If you don't demonstrate that your site is trustworthy, you won't climb the results pages.
You can show trust throughout your website in a number of ways. But one important trust signal is reviews (and how you react to them). We've analysed Trust Pilot for the top 50 brands, and it's not always the most visible brands that are the most trusted.
The top 5 trusted pet brands are:
Animed have an impressive review score of 4.8 out of 5, and this is from 316,007 reviews. They clearly have happy customers and happy pets!
Does this UK pet market report cost anything?
Nope It costs nothing to download the full report, just fill in the details in the form and we'll send you the report straight to your inbox. You don't have to perform a trick to get this treat!
Why can't I find my brand?
Quite simply, we can't fit every single pet brand in the report, so we only analyse the top 50. But don't worry! We can sort a personalised report for your brand to help you see where you stand against the competition and where you are best directing your marketing efforts. Just get in touch and we'll get you a report that fits.
If you want to know more about the report, have any questions or want to chat more in-depth about these insights and how we can create a bespoke SEO strategy for your brand, get in touch today.
