Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Report Updated June 2025
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We all love our pets and want the best for them, and when it comes to the pet supplies industry, customers want to know you care for their pets too. But to show this, you need to get seen online. So, how do you become best of breed online?
Our free Pet Industry Report offers an array of digital performance metrics and stats to provide priceless insights into the market. This will help you capitalise on the numerous marketing opportunities available to your brand in 2025. We sniff out and analyse the data and statistics to give you an overview of the pet industry’s online landscape. With our insights, you can check the competition and see where you stand. Use our Pet Industry Report to see who is top dog!
Download the Pet Industry Report to get the low-down on visibility, brand reach, trust, and more. Click the button below, or continue reading for a little sneak peek!
The biggest wins and losses in the UK Pet Supplies Industry
There are some big wins for brands that have invested in digital. Pooch & Mutt has grown by 78%. They remain the second most visible brand in the industry, behind Zooplus, which has seen a 51% increase. These brands are the ones to watch. They’re on the rise with the biggest growth in the market. Pets At Home has seen a significant drop in its traffic score. They might have to take their digital marketing strategy to the vet if it continues!
Want to see where your brand ended up on our visibility league table? Download our Pet Industry Report now. Download
Which are the most visible Pet Industry brands in 2024?
The top 4 pet industry brands with the highest visibility have stayed the same this year, it's quite a steady market. Here are the top 10 UK pet industry sites with the best visibility scores:
1. petsathome.com
2. purina.co.uk
3. zooplus.co.uk
4. petdrugsonline.co.uk
5. jollyes.co.uk
6. vetuk.co.uk
7. animed.co.uk
8. swelluk.com
9. allaboutdogfood.co.uk
10. poochandmutt.co.uk
Which brands have the biggest reach in the UK pet industry?
Brand reach is calculated by the number of brand searches per month and social data. This tells us how well-known your brand is within the pet industry.
When it comes to overall brand reach, Pets At Home remains top dog. With over 1 million monthly brand searches and an owned social score of 1,393 – these figures aren’t to be sniffed at! However, when it comes to social alone, Royal Canin is flying high. With over 4 million followers, their owned social score is an impressive 8,253. A well-socialised brand gets all the fuss and attention!
Which is the most trusted brand in the pet industry?
Pets are part of the family, so when you're buying something for them, you want it to be purrfect, and you want to buy from a website you can trust. Trust is also a ranking factor and influences your position on results pages.
One extremely important trust signal is reviews and how you react to them. We've analysed Trust Pilot for the top 50 brands, and it's not always the most visible brands that are the most trusted.
The top 5 trusted pet brands are:
1. animed.co.uk
2. jollyes.co.uk
3. viovet.co.uk
4. yumove.co.uk
5. pet-supermarket.co.uk
Animed has an impressive review score of 4.6 out of 5 based on 335,499 reviews. Happy customers equal happy pets!
Does this UK Pet Industry Report cost anything?
Nope – it costs nothing to download the full report! Just fill in your details here and we'll send you the report straight to your inbox. You don't have to perform a trick to get this treat!
Why can't I find my brand?
Quite simply, we can't fit every pet brand in the report, so we only analyse the top 100. But don't worry! We can create a personalised report for your brand to help you see where you stand against the competition and where you should best direct your marketing efforts. Just get in touch, and we'll get you a report that fits.
If you want to know more about the report, have any questions or want to chat more in-depth about these insights and how we can create a bespoke SEO strategy for your brand, get in touch today.
