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Customer Reviews
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Brands Ranked
Updated June 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Our industry report examined how online pharmacy brands’ digital marketing is faring after a few tumultuous years. To give a holistic view of brands’ digital presence, we’ve researched several essential metrics, such as social media scores, visibility, authority, page speed, and more.
From 2024 to 2025, the visibility of the online pharmacy industry has grown by a whopping 25%! This shows that it’s a great time for brands to look into their eCommerce SEO campaign and take advantage of the increased potential. If you’re an online pharmacy looking to lift your online presence and potential revenue, then this report will show you what to look out for!
Who are the top brands in this year's pharmaceutical industry?
Boots.com takes this year’s top spot in our online visibility charts, closely followed by lloydspharmacy.com and onlinedoctor.asda.com.
Both boots.com and lloydspharmacy.com had impressive increases in visibility compared to last year, with their visibility increasing by 29% and 12%, respectively. However, of the top three competitors, the most impressive increase in visibility is held by onlinedoctor.asda.com, which increased by 573%! Such an increase now puts them not far behind lloydspharmacy.com, meaning that, if they keep this performance up, they will be waiting in the wings to potentially overtake them next year.
What pharmaceutical brands have seen the most organic growth in 2024?
After paying close attention, we have highlighted the top five brands which have grown above the rest in 2025. These are:
1. boots.com
2. lloydspharmacy.com
3. onlinedoctor.asda.com
4. theindependentpharmacy.co.uk
5. mypharmacy.co.uk
What online pharmacy brand has had the best digital brand reach?
Brand reach is an important metric to consider in 2025, as it’s all about how well your marketing campaigns get people’s attention. We look at brand mentions and social media engagement to see if your name is on people’s minds.
The top 5 brands are:
1. boots.com
2. lloydspharmacy.com
3. pharmacy2u.co.uk
4. onlinepharmacy.superdrug.com
5. chemist-4-u.com
Who are the most highly reviewed brands in the pharmaceutical industry?
Building and maintaining a trustworthy brand is necessary for businesses dealing with customers within the pharmaceutical industry. High-quality content, trusted authors, and customer reviews are all vital trust signals that search engine crawl bots look for when ranking pages for high-volume keywords.
This year, pharmacy2u.co.uk took the top position for consumer trust through the quality of its reviews, with over half a million reviews! Better yet, they’ve held this top spot for the fourth year running, which is fantastic.
Here are the top 5 performers for user reviews in 2025:
1. pharmacy2u.co.uk
2. weldricks.co.uk
3. chemist-4-u.com
4. chemistdirect.co.uk
5. pharmica.co.uk
Which is the most highly reviewed online pharmacy?
Trust is a hugely important SEO factor for online brands, especially in medicine. You may have heard of Google’s E-E-A-T update, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This is how reliable Google thinks your website is and can make or break your rankings.
Medical sites fall under the category “Your Money or Your Life”; for these, Google is especially harsh when judging them on trustworthiness. So, how do you improve trust? One way is to display user reviews from places like TrustPilot, Feefo, and Google.
The top-reviewed online pharmacy site is pharmacy2u.co.uk, which has over 550,000 customer reviews!
Here are the top 10 performers for user reviews:
1. pharmacy2u.co.uk
2. weldricks.co.uk
3. chemist-4-u.com
4. chemistdirect.co.uk
5. pharmica.co.uk
6. pharmacyfirst.co.uk
7. oxfordonlinepharmacy.co.uk
8. simplymedsonline.co.uk
9. healthexpress.co.uk
10. theindependentpharmacy.co.uk
Keyword opportunities within the pharmaceutical industry
Smaller-scale keyword gaps and opportunities in the pharmaceutical market are just as significant as the larger, broader keywords. Including these niche keywords within your next campaign can significantly impact its direction by allowing your brand to explore smaller avenues.
Below are the top three keywords we have identified as opportunity keywords:
1. buy saxenda online – 500 monthly searches.
2. buy metformin – 500 monthly searches.
3. buy orlistat – 900 monthly searches.
Is My Brand in this Report?
There's only one way to find out—download it for free! Our report includes the top 50 brands competing in the pharmaceutical industry, so every year, brands have a chance to enter the rankings or drop off the table entirely.
If your brand isn't on this year's report, don't worry—we can still help. Contact us for a free SEO audit, and our team will uncover your performance and outline your strengths and weaknesses.
