Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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20 pages
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Report Updated December 2020
This project management report provides a review of the performance of the SAAS industry. Taking a look at the most notable names in the sector, the report pits project management brands against each other for several key performance indicators, such as online visibility, digital brand reach, page speed, and more.
Given the unique nature of this sector, we also take a deeper dive into the mechanics of online project management providers. From UX metrics to content reviews, the report gives the foundations for solid performance in this sector. Pick up your copy and find out where your brand sits in the overall hierarchy.
Success in any industry relies on spotting gaps in your own, and your competitors, performance. If you’re a project management software provider, this report is an invaluable tool which allows you to pinpoint exactly what makes this sector tick. Each page presents a different metric, clearly illustrating areas competitors are seemingly ignoring. Spotting these is the key to your development.
As a whole, the report is a conduit for self-reflection while casting a wider eye over the entire industry. Packed with worthwhile data, this report is sure to be of interest to anyone within the project management space. For further information on the data, or our methods of collection, feel free to get in touch for a chat with our team.
Based on online visibility, the top 5 biggest sites in the online project management industry are:
It’s one thing having a site with all the technical fundamentals in place, but content is king when it comes to directing organic visitors to your service. Adding high-value supplementary content to support commercial performance presents the chance to rank for a strong bank of keywords while offering value to the consumer. It’s no surprise, then, that only 1 of the sites in our report doesn’t host a dedicated blog.
Blogs and content hubs provide a place for potential customers to learn about different facets of your offering, helping to inform their purchase decisions. Failing to produce this type of content will make it difficult to compete against the big players for organic rankings, especially on longtail terms. With over 60% of our sample also producing downloadable assets within their blog platforms, this is another high-value offering to consider.
Quality content can also improve the authority of your domain. Accruing backlinks from referring domains, the more your site is associated with quality content sources, the more Google’s algorithm will be weighted toward it. Performance is varied when it comes to backlink generation, flitting between highs of 7.2k to lows of 40 when it comes to blog performance in this sector. Outreaching high-value content to relevant outlets should be high on your digital marketing agenda in this industry.
Similarly, social shares are far from consistent. By putting in work to your social game, and producing sharable content, there’s a chance to see some serious results. These are just a few ways content can be used to drive engagement and improve organic rankings. If you’d like to discuss how we can provide a bespoke strategy for your company, get in touch today.
Based on overall content effectiveness and social performance, the best content in this space is produced by:
Within the report, we cast our eye over conversion-led UX metrics to see how the industry pushes users towards making purchases. Call to actions, in whatever form, are among the most prominent and effective methods of guiding the user journey towards a product or service. This feature is incredibly important as they drive sales while also being something that a customer actively wants to see.
Our sample of project management software providers recognise the importance of CTA’s, also. In fact, every single one of them feature a clear CTA on their homepage. This shows an understanding of user intent – ultimately, if a searcher has landed on the homepage for industry-specific services, chances are they are looking to make a purchase. If your site is lacking this fundamental feature, adding CTA’s could be a gamechanger.
Providing social proof is not only important from a UX point of view, but also when it comes to achieving organic rankings. In an industry which targets corporate clients, it stands to reason that putting client testimonials and case studies front and centre would be a clear way of signposting expertise and quality service. However, this is an open goal that many are missing.
Only 35% of sites featured in our report display case studies, with 50% showcasing client testimonials. Therein lies the opportunity – adding case studies which show off the brilliant work you’re doing could help you to make gains on your competitors. Furthermore, testimonials are likely to improve conversions, aiding with your organic rankings and sales figures in one fell swoop.
Page speed should be high on your agenda when it comes to optimising your site. Recognised as one of Google’s ranking elements, super speedy pages is an indicator of a highly functioning website. As such, we include an overview of page speed in our industry report. The analysis shows that while plenty of brands have their page speed on point, others still have work to do. This could be the opportunity for growth that your online SAAS site has been looking for. Understand your own page speed and leapfrog your slower competitors.
PageSpeed Insights have identified the top 5 fastest online project management sites as:
Our project management insights report is available completely free of charge. Here at Salience, we place value in our analysis, and push them out to sectors we’d love to work within. These reports barely scratch the surface of the work we can provide – although they do allow us to provide a taster. As such, we provide these free reports weekly. To get yours, simply download using the form above.
As is the case with all of our free monthly industry reports, there are strict thresholds that must be met for inclusion. If your company is nowhere to be seen in our project management report, chances are you haven’t hit the threshold for this year’s report.
If you’d like a personalised report, however, we’d be happy to help. To see how your brand is faring when stacked against the market leaders, get in touch with our team and we’ll produce a tailored version of the report featuring your brand.
