Tile Industry Report 2024

In our Tile Industry Report, we look at brands individually and the industry as a whole.

In the past year, the sector has increased by and impressive 31% YoY in visibility. More and more people are buying wall or floor tiles for their homes. Currently, the top 10 brands tiling the way are:

1. tapi.co.uk
2. toppstiles.co.uk
3. onlinecarpets.co.uk
4. factory-direct-flooring.co.uk
5. tilegiant.co.uk
6. woodfloorwarehouse.co.uk
7. firedearth.com
8. directwoodflooring.co.uk
9. tilemountain.co.uk
10. flooringsuperstore.com

Within our Online Tile Industry Report, we cover the brands that have gained the most visibility within the year, called our top 5 winners. These winners are:

1. tapi.co.uk (143%)
2. onlinecarpets.co.uk (94%)
3. tilegiant.co.uk (60%)
4. firedearth.com (175%)
5. carpetwarehouse.co.uk (377%)

Congratulations to all of our winners, with impressive wins all around, especially Carpet Warehouse! We can even see most of you leading the industry so great job! Clearly you all are doing something right, and we can all learn from your marketing campaigns.

Where there are wins, there must also be losses, the top 5 losses in the tile industry are:

1. toppstiles.co.uk (-22%)
2. tilemountain.co.uk (-34%)
3. flooringsuperstore.com (-36%)
4. porcelainsuperstore.co.uk (-72%)
5. britishceramictile.com (-85%)

Don’t worry; you just need the right tools to replace that damaged tile, and you’re back in the game! Wondering where your brand is on the visibility table? Download our free Tile Industry Report.

To help you gain back lost visibility or find focus for your SEO campaign, we’ve got some insights around keywords and trends. First, let’s start with keywords; those can be split into high-competition and opportunity.

High-competition keywords are those that are high in monthly search volume, but every brand is targeting it, making it harder to rank higher in the SERPs. Some examples in our Tile Market Report include: ‘luxury vinyl tile’ with 2,200 SV and a competitiveness rating of 31, followed by ‘ceramic tile’, and ‘tile store’.

Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making them easier to rank high for. These tend to be more specific keywords, some in the tile industry are: ‘bathroom tiles’ with 4,600 SV and 6 competitiveness followed by ‘floor tiles’ and ‘carpet tiles’.

Trends are split into emerging and receding brands and products. For now, we will just cover a snippet of emerging products, a few of those are: ‘painted tile, ‘porcelain tiles’, and ‘tiles shops’.
We can see a common theme of generic types are harder to rank for, where your specific types of designs, rooms, as well as a focus on local SEO with shops, stores and near me keywords.

Two important factors when it comes to SEO are how well your brand is built on social media and how this can have a direct effect on your brand reach, traffic, and potential customers. It plays a vital role in making sure your name is in front of the user's mind when it comes time for them to convert.

In our Tile Industry Report, we look at who’s doing the best in the social world using an owned social scoring system. Porcelanosa gets first place on the social data, with over 870,000 followers across several platforms! This, in turn, has also landed them first place in brand reach, with a total of 22,200 brand searches a month and an owned social score of 1,374.

Utilising both image and video content of their tiles, signposting user-generated content, and hosting events and showcasing projects, they do a great job highlighting the luxury of their products. Selling an image and the value of the brand name, gaining trust, it’s clear it’s paying off.

Interested to see where your brand lands in social data or brand reach? Download our free report today.

Buying anything online takes trust, and EEAT is important for users and a ranking factor for Google. In our Tile Market Report, we cover the number of reviews and review scores of all the brands in the industry.

The top 10 most trustworthy sites are:

1. tapi.co.uk
2. wallsandfloors.co.uk
3. tilemountain.co.uk
4. ukflooringdirect.co.uk
5. flooringsupplies.co.uk
6. flooringsuperstore.com
7. directwoodflooring.co.uk
8. unitedcarpetsandbeds.com
9. toppstiles.co.uk
10. luxuryflooringandfurnishings.co.uk

Page speed is an important factor in SEO. Users want a fast site and a fast experience. If your site is too slow, you’ll lose traffic and conversions. It’s vital to make sure your site is fast and optimised for both desktop and mobile, as both are key in the browsing and purchasing journeys.

The 10 tile sites with the fastest page speed are:

1. flooringhut.co.uk
2. mandarinstone.com
3. ukflooringdirect.co.uk
4. quick-step.co.uk
5. directflooring.co.uk
6. polyflor.com
7. carpetwarehouse.co.uk
8. multipanel.co.uk
9. directtilewarehouse.com
10. carpet-underlay-shop.co.uk

Interested to know where your brand stacks up against your competitors in various ranking factors? Do you want to learn more about this year's keywords and trends to focus your campaign?

You can have all this information straight in your inbox; just download our Tile Industry Marketing Report for free today!

If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch for a personalised report.
If you want to chat SEO, request a free strategy audit, or just have any questions, get in touch today, we’d love to hear from you!