Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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Brands Ranked
Updated December 2021
This is the Tool & Plant Hire Sites Market Performance Report for 2021.
The report will be beneficial to you if you want to know how and where your site measures up against competitors within your market and the reasoning behind it.
Using data from across the sector, the report analyses the top websites from the industry and produces a ranking for the performers. We look at 9 key performance metrics to give a qualitative score to each company’s achievements. This report is produced annually as some metrics change year on year including Brand Reach Score, Link Authority, & SEO Visibility.
You might be wondering where your brand fits in. Our downloadable reports only include data from the top performers in your industry. However, we do source data from across the industry, meaning we’ll have your metrics too. If you can’t find yourself on the report, we’d be happy to send you one that includes your brand, just get in touch.
Once we’ve got the data sorted, we continue our research to check the metrics are right. If you’ve read the report but want further insight on who’s doing well in each section and why – continue reading. These are our top finds from the Tool & Plant Hire sector.
Improving your organic visibility can have positive impacts across the site. In the competitive digital landscape, visibility is a difficult battle to win and it should be a constantly evolving goal for your site.
Unsurprisingly, Travis Perkins remains the market leader for visibility. Jewson also remains in a solid 2nd place with an impressive 60% YoY increase.
Elsewhere in the top 5, Gap Group has jumped to 3rd, while HSS remains static.
Despite staying in the top 10, Hire Station’s visibility was 116% down compared to the market average. They should carefully consider their SEO strategy this coming year.
We have to commend Best At Hire, who has increased their visibility by nearly 1000% this year. If this impressive pattern continues, they’ll be in the top 10 in no time.
Further down the chart, we’ve also seen some major successes, with 1st Hire and KMA Tool Hire and Sales both moving over 10 places up this year. Great work on their part, however, they are still quite a way off the top competitors in the chart.
In the report, you’ll find a list of top competition and top opportunity keywords for this sector acquired from some of the best keyword research tools available. Our report can help you find out what keywords are more difficult to rank for and how to get visibility from other avenues.
No surprise that it appears that more common or popular tools understandably have more competitive search volume. Unfortunately, there aren’t really alternative names for these tools, so ranking for them is always going to be competitive.
The most competitive keyword for the Tool & Plant Hire sector comes is the most obvious one: “tool hire” this gets over 27,000 searches a month and scores 66/100 on competitiveness, which is pretty high. The keyword “plant hire” comes in at number 3, with a competitive score of 48 and 10k monthly searches.
When looking at who is targeting the keywords the best, HSS ranks top for both terms. So, if you’re looking to up your SEO game, take a look at them.
When it comes to usability, page speed can have a huge effect on your conversions. At the top of our page speed chart is Gap Group with good scores for both desktop and mobile, showing they’ve put the time into this crucial aspect of their site.
Some sites like Best At Hire and Kougar Tool Hire score well on their desktop page speed but are let down with mobile. Remember, more and more people are using their phones to search and shop, so don’t neglect this avenue.
At the bottom of the page speed chart are some of the big hitters from early like Jewson and HSS, who look like they’re struggling. Site size can drag down page speed, so be mindful of this when expanding because this can have real financial repercussions.
Although Tool & Plant Hire isn’t the most glamorous sector, having a strong presence on social media is both important and achievable.
Coming in as the social butterfly in our report is Hilti who has the best social score, which is calculated by looking at followers on Twitter, Facebook, and Instagram. Hilti blow everyone out of the water with over a million Facebook followers, as well as hundreds of thousands on Instagram. Frequent posts with high-quality photos, strong brand recognition, and interacting with followers – Hilti hit all the marks when it comes to creating an online presence to impress.
A special mention to Sunbelt Rentals, whose US and UK socials look top-notch. Although they only have a few thousand followers on each site, the brand colour scheme is consistent and the personal touch of focusing on their team really resonates with followers. Good job!
If you’ve not yet downloaded the report, click the button below. If you have any questions, feel free to get in touch.
