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Brands Ranked
Report Updated July 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
We are unveiling the UK high street fashion brands that have dressed to impress with seamless online marketing strategies in the last year. If you’re looking to stay on trend and slay the competition, this is a report you need to see.
We uncover the UK high street’s top fashion brands that are stitched for success and reveal how they have achieved it. We’ve stripped back their websites, analysing metrics such as visibility, keyword opportunity and page speed to understand how they have tailored trends to perfection. This market report is one you won’t want to miss out on!
To get your hands on this season’s must-have accessory, fill in your details <a href=”#download-form” class=”button scroll-button”>here</a> and we’ll send the report straight to your inbox – for free! If you want a sneak peek at what’s included, keep reading.
Who are the winners and losers in the online high street fashion industry?
The online high street fashion industry has seen a visibility increase of 22% - the market is growing, and you should be too!
Brands that have dressed to impress and seen the most significant growth include Next, M&S, John Lewis and HM. TU Clothing (Sainsburys) has seen a 53% increase in visibility. This year's biggest losers include Boohoo, Vans and Select Fashion, which all saw dramatic decreases in visibility.
Want to see if your brand is cut from a different cloth? Get your free copy of our UK High Street Fashion Report now.
Who are the biggest online high street fashion brands in 2025?
Here is a quick rundown of the top 10 sites:
1. Zara
2. Next
3. ASOS
4. Primark
5. HM
6. Boohoo
7. Mango
8. Pretty Little Thing
9. New Look
10. New Balance
Which online high street fashion brands have seen the most significant growth in 2025?
1. Next (+50%)
2. M&S (+7%)
3. John Lewis (+31%)
4. HM (+33%)
5. TU Clothing (+53%)
Which online high street fashion brands have seen the biggest losses in 2025?
1. Boohoo (-50%)
2. Lyst (-37%)
3. Vans (-58%)
4. Select Fashion (-61%)
5. Harrods (-23%)
Which online high street fashion brands have the best digital reach?
Digital brand reach is essential if you want to make headlines and rock the runway. Your ideal customers will remember you and spread the word. Optimising campaigns for search performance and social media presence will ensure your brand stays sitting pretty.
You’ll find our exclusive Digital Brand Reach league table in the UK High Street Fashion Report. Are you cutting through the competition with style? We use monthly brand searches and social media engagement to determine your score, so you can reliably see which brands resonate with shoppers. The brand striking a pose at the top of the league table is Zara, with an impressive owned social score of 124,250 and over 2.2 million monthly brand searches.
If you want to see where you rank next to the competition, get your free copy of our UK High Street Fashion Report now.
What are the high-competition keywords in the online high street fashion industry?
Ready to strut your stuff and prove you’re on top of the latest trends? You need to target high-competition keywords in your SEO strategies. Although challenging to rank for, they will catapult your website straight into the spotlight.
To help you identify the main high-competition keywords to go after, we’ve dug deep and discovered the trendiest terms to add to your campaign.
In the online high street fashion industry, the most competitive keyword is ‘plus size clothing’, followed by ‘dresses for women’ and ‘coat’. If you want to discover more high-competition keywords, get your free copy of our UK High Street Fashion Report now.
What are the keyword opportunities in the online high street fashion industry?
Why not be a trendsetter and take advantage of the biggest fashion-related keyword opportunities? With high volume and low competition, these search terms make an easy target if your brand lacks authority. With the right strategy and implementation, these terms could make your campaign sew much better!
Get your free copy of our UK High Street Fashion Report now and explore which keywords opportunities you could be bagging!
Which online high street fashion brands have the best online reputation?
Trust is a huge ranking factor when it comes to search marketing. If you want people to buy from you, they need to trust you. It’s as simple as that. Maintaining high-quality reviews and sharing them with visitors is more important than ever.
Hats off to the top five brands that are nailing their online reputation:
1. Cotton Traders
2. Roman
3. Next
4. Fat Face
5. Yours Clothing
Which online high street fashion brands have the fastest page speed?
In 2025, you need a lightning-fast website that takes the runway by storm. Without it, you’ll struggle to gain traction on the SERPs, and your customers will bounce from your website.
Here are the top five high street fashion brands with the fastest page speeds:
1. Mango
2. TK Maxx
3. Lyst
4. TU Clothing
5. Studio.co.uk
Does this UK High Street Fashion Report cost anything?
Nope – it costs nothing to download the full report! Just fill in your details here and we'll send you the report straight to your inbox.
Why can't I find my brand?
Quite simply, we can't fit every UK fashion brand in the report, so we only analyse the top 100. But don't worry! We can create a personalised report for your brand to help you see where you stand against the competition and where you should best direct your marketing efforts. Just get in touch, and we'll get you a report that is a perfect fit.
If you want to know more about the report, have any questions or want to chat more in-depth about these insights and how we can create a bespoke SEO strategy for your brand, get in touch today.
