Seasonal Trends
Visibility vs Authority
Link Acquisition
Content Performance
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Report Updated Aug 2024
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What is the Toy Stores Market Report?
This report is all about the toy stores market and online performance across the industry. We pull a range of KPIs such as visibility, page speed, and rising keywords to show which brands are at the top and which are dropping on their current SEO strategy.
If you’re ready to find out everything you need to know about how your brand measures up against competitors, download the full report above. Want some insights into what’s included? Keep reading to find out some highlights from our 2023 data.
Who are the top performers in the Toy Store Industry?
After the past year, we have seen a dramatic shift in the rankings, as people are relying more with ordering online as well as visiting high street stores. The top 5 online Toy Stores who have seen the largest growth are:
Who are the lowest contenders in the Toy Stores Industry?
Based on the shifts over the past year, we’ve seen some big brand names drop this year. The top 5 toy stores who have dropped in visibility are:
Which Toy Stores have the highest organic visibility in 2023?
Here is a quick rundown of the top 10 toy store brands with the highest visibility scores:
Which Toy Store brands have the best authority?
Authority refers to the stature and reputation of your website. Search engines reward high authority sites as they’re judged to provide more helpful content and services. The authority is calculated by looking into a website's popularity, size, age, and link-building. These are the top 5 toy store brands with the highest domain authority:
As you'll notice, these aren't the same results for those sprouting with visibility. The difference, in brief, is that authority concerns what the rest of the internet thinks about your site, whilst visibility is what your site says about itself. If you have good authority but no visibility, you could be sitting on a sleeping giant. The golden formula is to have both high authority and high visibility.
Get in touch to find out how we can help boost both authority and visibility to increase your sales, or download our full report for further insight.
High competition keywords in the toy store industry
High-competition keywords are those with high search volume but are also targeted by the rest of the industry, making them hard to rank on Google's results pages. Ranking for these will see your sales grow exponentially.
Keywords such as "fidget toys", "fidget spinner", and "remote control car" all have very high search volumes but are equally very competitive. Ranking for these terms is challenging but rewarding. Alternatively, you can use these words to better map your site by creating category pages that are built around keywords. After all, this is what your customers are looking for. Due to the increased revenue potential, using and targeting high-competition keywords can be a very fruitful task.
For "Fidget Toys", a term with over 33,000 monthly searches, Smyths Toys, The Works and Sensory Direct are the top 3 organic search results.
Download the full report to see a full list of high-competition keywords for the toy stores industry.
Keyword opportunities in the Toy Stores Industry
Opportunity keywords are the low-hanging fruit opportunities with high search volume but low competition. These keywords are perfect if you’re a smaller brand and don’t have the authority (yet) to compete in the big league.
In the report, the most searched but least served keywords are "wooden train set" & “carrom board”. This indicates that there are major opportunities for local SEO strategies, including specific toys for certain ages and any reoccurring trends within the market.
Which Toy Store brands have the fastest page speed scores?
Page speed is essential. If you’re not optimising for a fast user experience, both on desktop and mobile, you’re going to fall behind.
To help you understand the landscape in the toy stores industry, we’ve created a page speed league table. This details all the page speed scores of the brands within. With this, you can see who’s delivering a fast experience for their users.
Here’s which top 5 toy store brands are performing the fastest on desktop:
Here’s which top 5 toy store brands are performing the fastest on mobile:
Interested in seeing where your brand came? Get the free report now. Find out more about the importance of page speed here.
Where is my Toy Store Brand?
Struggling to find your brand in our report? Not to worry! Simply get in touch and let’s get the ball rolling on your personalised report. We will craft a report that contains your brand and make competitor comparisons to see who’s your main competition.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
