Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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15 minutes
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Brands ranked
Updated February 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
Each year we release our Salience Index, which is a market report on a sector telling you everything you need to know SEO wise. This edition is all about the online jewellery and watch industry. We look at the top brands and how they are shining through across various key metrics such as visibility, keyword opportunities and trends, social brand reach, and page speed.
The Jewellery Market Report 2024 gives online jewellery brands useful insight into how their digital marketing efforts measure up to the competition; a snapshot of the jewellery market’s digital performance for the year, trends and resulting opportunities.
If you’re looking to improve your online visibility and beat out your competition, this report will provide your brand with the fuel to launch a successful digital strategy. Download the free market report to find out which areas of your existing online strategy need polishing up, and for a quick sneak peek read on.
Donut. Nothing. Nada. Utterly free.
The top 10 jewellery brands in the UK for 2020 are (ranked):
1. Pandora
2. H Samuel
3. Goldsmiths
4. Ernest Jones
5. Accessorize
6. Beaverbrooks
7. Tiffany
8. Claire’s
9. The Jewel Hut
10. Links of London
While percentage figures are shown, this rank shows the biggest increases in visibility.
1. Pandora (47%)
2. Tiffany (48%)
3. Glamira (470%)
4. Blue Nile (293%)
5. Claire’s (20%)
1. Ernest Jones (-33%)
2. John Greed (-75%)
3. Warren James (-63%)
4. Gemporia (-49%)
5. Swarovski (37%)
We run a different report on watches as their keyword set is quite different from the brands listed here. You can find the watch report here.
It may be that your visibility is below the threshold needed to feature in the report. If that’s the case, or you think we’ve made a grave error by missing you, let us know through our contact page.
Jewellery & Watch Industry Leaders
In our Jewellery and Watch Market Report, we look at brands individually as well as the industry as a whole.
In the past year, the sector has grown 23% YoY visibility wise! The top 10 brands in our report are:
1. pandora.net
2. hsamuel.co.uk
3. ernestjones.co.uk
4. warrenjames.co.uk
5. oliverbonas.com
6. beaverbrooks.co.uk
7. watchshop.com
8. goldsmiths.co.uk
9. tiffany.co.uk
10. accessorize.com
Visibility Wins In The Jewellery Market Report
Within our online jewellery industry report, we cover the brands that have gained the most visibility within the year, called our top 5 winners. These winners are:
1. pandora.net (+22%)
2. warrenjames.co.uk (+22%)
3. beaverbrooks.co.uk (+45%)
4. watchshop.com (+29%)
5. tiffany.co.uk (+87%)
Congratulations to all of our winners! We can look to them to find what is currently working SEO wise, and we can even see all of our winners paving the way for the industry as a whole so great job! Interested to know how your brand did? Download our free jewellery market report today.
Visibility Losses In The Jewellery Industry Report
Where there are wins, there must also be losses. But don’t worry, you'll just need to polish up on your SEO to get it shining again, so all is not lost.
The top 5 losses in our Jewellery Market Report are:
1. hsamuel.co.uk (-4%)
2. claires.com (-11%)
3. bluenile.com (-67%)
4. uk.missoma.com (-100%)
5. joshuajamesjewellery.co.uk (-100%)
Here we’ve got a few things to learn. Missoma has been redirected to missoma.com, where Josua James Jewellery, has also been redreicted to joshuajames.com, which both explains those domains loss in visibility.
Apart from that, if your brand has lost out some visibility this year, we’ve got some tips that can help.
Keywords & Trends In The Jewellery And Watch Market
Whether you’ve lost some visibility and want to gain it back, or find focus for your SEO campaign this year, we’ve got some insights around keywords and trends that can help. First let’s start with keywords; those can be split into high-competition and opportunity.
High-competition keywords are those that are high in monthly search volume, but every brand is targeting it, making it harder to rank higher in the SERPs. Some examples in our online jewellery market report include: ‘watches’ with 27,100 SV and a competitiveness rating of 67, followed by ‘jewellery’, and ‘necklaces’.
Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making them easier to rank high for. These tend to be more specific keywords, some in our jewellery industry report are: ‘ladies watches’ with 90,500 SV and 14 competitiveness followed by ‘gold necklace’ and ‘mens necklace’.
Trends in our online jewellery market report is split into emerging and receding brands and products. For now we will just cover a snippet of emerging products, a few of those are: ‘initial necklace’, ‘hoop earrings’, and ‘smart watch ladies’.
For more juicy details to get your SEO shining, download our jewellery and watch market report for free.
Jewellery & Watch Report Social Brand Reach
Social media and brand reach are two important factors when it comes to SEO, how well you build your brand on social media, and how well your brand name gets searched. Both have a vital role to play in making sure your name is in front of the users mind when it comes time for them to convert, influencing them before they are even in the buying journey.
In our jewellery market report, we look to who’s doing the best in the social brand reach, with a owned social scoring system. The brand that is killing it on social media is Pandora, with over 28,000,000 followers across several platforms online, and they come first in our brand reach table as well, with an owned social score 46,122. Their social media game involves using both image and video content, using highlights and even shoppable content. It’s clearly paying off with 1,830,000 brand searches per month, wow!
Interested to see where your brand lands in social data or brand reach? Download our free jewellery market report today.
Trust In The Online Jewellery Industry
Buying anything online takes trust, but especially when buying expensive jewellery or watches. This is why trust is such an important factor for users, as well as Google, especially since Google rolled out the EEAT update, trust is vital in SEO.
One way to show that you are trustworthy is through reviews. In our jewellery market report we cover the number of reviews and review scores of all the brands in the industry.
The top 10 most trustworthy sites are:
1. pandora.net
2. watchfinder.co.uk
3. thejewelhut.co.uk
4. thediamondstore.co.uk
5. monicavinader.com
6. firstclasswatches.co.uk
7. watchshop.com
8. goldsmiths.co.uk
9. hsamuel.co.uk
10. gemporia.com
The Fastest Online Jewellery Sites
Page speed is an important factor in SEO, users want a fast site and a fast buying experience.
If your site is too slow, you’ll lose conversions. It's vital to optimise your site for mobile since most users are predominantly mobile users, but having good site speed for both desktop and mobile is key.
The 10 sites with the fastest page speed in our jewellery industry report are:
1. bulgari.com
2. thomassabo.com
3. firstclasswatches.co.uk
4. fossil.com
5. oliverbonas.com
6. watchshop.com
7. breitling.com
8. jurawatches.co.uk
9. swarovski.com
10. fhinds.co.uk
Download Our Free Jewellery Market Report
Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about this years keywords and trends to focus your campaign?
You can have all this information and more straight in your inbox; just download our jewellery and watch market report for free today!
If you don’t see your brand, don’t worry! Our data includes all the brands in the sector but we’d be here all day if we included them all in our report. Just get in touch and we’d be happy to send you a personalised report with your brand in it.
If you want to chat SEO, want a free strategy audit, or just have any questions, get in touch today, we’d love to hear from you!
