Digital PR Agency

Guest posts build credibility and drive referral traffic from engaged audiences. Salience’s approach targets news outlets your customers trust, crafting expert commentary that editors love. Our deep relationships and human-first storytelling earn links and coverage that elevate both your topical authority and brand perception.

We create integrated campaigns that marry keyword-driven SEO with high-value content like guides, case studies, and blogs. This boosts rankings while educating prospects, feeding your funnel at every stage. Each asset reinforces authority across related keywords.

We monitor trends and news cycles to pitch timely, relevant angles that keep your brand front-of-mind. Reactive PR turns breaking stories into coverage opportunities within hours. Salience’s war-room of alerts and rapid ideation sprints ensures your voice leads the conversation. This proactive agility secures high-impact placements before competitors catch on.

Over the past six months, we’ve noticed that brand is becoming the #1 trust signal. Paid ads and hallucinating AI overviews own the lion’s share of the SERP, meaning people can’t trust the first blue link anymore. Instead, they scroll until they see a brand they know. That’s why it’s important to weave your brand’s tone of voice and unique expertise throughout press releases.

We use breaking news to insert your brand’s perspective into high-visibility, trending conversations. Commentaries and expert quotes secure media coverage tied to trending topics. Our research process identifies the perfect news moments and angles, ensuring your brand gains authoritative mentions while the story unfolds.

Engaging visuals and formats, infographics, interactive tools, and mini-sites make your PR assets impossible to ignore. We blend data insights with design excellence to produce content that journalists and audiences share. Salience’s in-house creative team tailors each asset to your brand identity, maximising both linkability and impact.

We define clear success metrics like referral traffic, domain authority increases, and assisted conversions and track them in real time. These dashboards correlate earned links with SEO gains and revenue outcomes.

Upon joining our team, we create a real-time link tracker for daily result monitoring and arrange regular progress meetings, either on a weekly or bi-weekly basis, to discuss ongoing activities. Additionally, we deliver comprehensive monthly reports and host quarterly planning sessions.

Collaboration is key, and we believe in consultations with continuity. By maintaining close, ongoing communication, we sync our efforts with yours, working alongside everyone from merchandisers to writers, developers, and in-house PR teams. This partnership lets us refine campaigns, boost performance, and respond to shifts in the market, press, or platforms. The better we understand each other, the brighter the results.

We design long-lasting PR initiatives, such as research reports, annual surveys, and expert comments, that generate ongoing media interest and links. These evergreen assets continue earning coverage and referral traffic for months.

Bold, high-profile launches, such as multimedia microsites, proprietary studies, or large-scale events, create standout moments that capture widespread media attention. Hero campaigns amplify brand prestige and secure top-tier coverage.

We begin by aligning digital PR objectives with your SEO north star, target keywords, topical authority gaps, and business KPIs. Every campaign concept maps to priority categories and revenue targets. We use competitive backlink audits to spot opportunities, then propose PR angles that drive links, search visibility, and qualified traffic to your high-value pages.

We conduct a market and competitor PR audit, analysing coverage patterns, backlink profiles, and topical relevance. We layer in audience insights from social listening and influencer mapping to identify media channels where your story resonates. This groundwork uncovers unique PR hooks that reflect your brand’s strengths and market gaps.

Using curated media lists and relationship networks, we target publications and journalists covering your niche, or ‘where your audience hangs out’. Our pitch angles focus on timely insights, original data, and expert commentary that editors value. Each of these links back to your topical clusters, ensuring earned links boost both authority and organic rankings.

Our dashboards track earned links, referral traffic, and visibility lifts for target keyword sets. We correlate link acquisition dates with ranking changes and assist metrics like CTR. Weekly reports highlight which PR placements contributed to SEO gains and bottom line—turning elusive PR value into clear commercial insights.

We craft assets rooted in real customer questions and industry trends: data-driven infographics, expert surveys, and interactive tools. By combining unique insights with compelling storytelling, we create assets that naturally attract coverage and links from authoritative sites.

We maintain a war room of RSS feeds, social alerts, and Google Trends monitoring to spot breaking stories. Our agile sprint model lets us develop and pitch reactive angles faster than most. You get proactive briefings on trending opportunities, so your brand leads the conversation instead of playing catch-up.

Digital PR plugs into your content ecosystem by amplifying cornerstone guides and high-value pages. We coordinate with content, SEO, and brand teams to ensure PR assets reinforce topical authority. This maximises link equity, extends campaign reach, and drives consistent brand messaging.

We start with a joint kickoff to set goals and calendars. PR ideation sprints run weekly, with rapid feedback loops via shared Asana tickets. You review pitches and assets asynchronously, approving final drafts before outreach. This lean process balances collaboration and speed, keeping momentum high without endless meetings.

We dedicate time each week to trend-watching and competitor PR analysis. Our team pitches fresh campaign concepts monthly, backed by data on topical relevance and potential link impact. These proactive suggestions surface before briefs, ensuring your PR calendar stays rich with innovative angles.

We report on commercial outcomes: referral traffic quality, assisted conversions, and authority signals for target keyword clusters. Quarterly business reviews tie PR activity to revenue impact and SEO gains. This replaces superficial metrics with insights that matter to your bottom line.

We focus on relevance over reach, targeting publications where your customers actually hang out, not just link volume. Our human-first approach means we create PR assets that solve real problems, earning coverage because they’re genuinely valuable. Expect links from week one, and transparent dashboards showing exactly how PR drives revenue, not just vanity metrics.

We align PR campaigns with your content pillars and keyword clusters, securing links from industry-relevant publications that reinforce your expertise. Each earned placement strengthens your topical authority signals, helping search engines recognise you as an expert.

Absolutely. We map PR angles to your priority keywords and content themes, ensuring every campaign strengthens specific topical areas. Our asset creation targets the questions and challenges your audience faces within those clusters

You’ll see increased referral traffic from quality publications, improved rankings for target keyword clusters, and enhanced brand authority that converts better. Our dashboards track assisted conversions and revenue attribution from PR efforts. The best outcome is links that your customers actually click on, driving qualified traffic that converts.

A good link comes from a publication your customers read, covers topics relevant to your expertise, and drives actual referral traffic. We prioritise editorial coverage over directory listings, focusing on sites with engaged audiences rather than just high domain authority. Quality beats quantity, every time.

We track earned links, referral traffic quality, brand mention sentiment, and search visibility improvements for target keywords. Our dashboards correlate PR activity with ranking changes and revenue impact. Success means measurable business outcomes, not just coverage reports that gather digital dust.

Yes, when done strategically. Quality editorial links from topically relevant sites boost your authority signals and can improve rankings for related keywords. We coordinate PR with your SEO team to ensure earned coverage supports your organic search objectives.

Digital PR is essential for niche dominance. We position you as the go-to expert through consistent, valuable commentary on industry trends and developments. By securing regular coverage in trade publications and establishing yourself as a source for journalists, you become synonymous with your speciality.

Expect improved organic visibility, increased qualified traffic, and enhanced conversion rates as brand authority grows. The compounding effect means returns accelerate over time as your thought leadership solidifies.

We’re a multi-disciplined search marketing agency with Digital PR as a core service. This integration advantage means our PR seamlessly supports your SEO, content, and paid media efforts. You get specialised PR expertise backed by deep search marketing experience.

Digital PR prioritises online publications, focuses on earning backlinks, and measures success through digital metrics like referral traffic and search rankings. Traditional PR emphasises broader brand awareness through offline media. We blend both approaches but optimise for search visibility and commercial outcomes.

Not at all. We proactively generate campaign concepts based on trend analysis, competitor monitoring, and your business objectives. Our team brings fresh angles monthly, backed by data on potential impact. You review and approve, but the creative heavy lifting is ours.

We provide live dashboards showing real-time coverage, links, and traffic impact. Weekly updates highlight new placements and performance trends. Monthly reports analyse commercial impact and strategic recommendations. Communication flows through dedicated Slack channels and regular check-ins—no formal presentations unless you want them.

Our Digital PR campaigns start from £6,000 per month, delivered through focused sprints that maximise impact—pricing scales with campaign complexity and target markets. We offer transparent dashboards and performance-based elements—you see exactly where the investment goes and what results it generates.