Liam Porter

Liam's Experience

Liam is a first class Creative Writing graduate from Liverpool John Moore’s University. His passion for words and language landed him a 2-week contract at Salience to work on Dreams Beds commercial landing page copy.

That led to an offer of a copywriting role at Salience. From here, he became more and more interested in the strategic and data-analysis side of SEO and content marketing.

Since starting his role as Copywriter at Salience in 2018, he has taken more responsibility with how Salience approach content and is now Head of Content, after 1 and 2 year stints at Content Executive and Content Strategist.

Outside of Salience, his poetry collection Waldeinsamkeit (translation: the feeling of being alone in the woods) was published by Nine Pens Press in 2021 and he was a regular contributor to Urbanista Magazine, writing reviews of new music releases, gigs, festivals, restaurants and theatre shows.

Something You Are Proud Of

Optimising an unused and unvisited Mattress Size Guide for Dreams Beds and turning it into their fourth most popular on-site organic page, with a 232% increase in traffic and a 462% increase in revenue, taking transactions from 154 to 670.

Learning everything there is to know about bras and lingerie in his full site rewrite of Lingerie Outlet Store which resulted in 1777% increase in visibility, taking them from an ebay-only store to a mid-market player in less than 18 months. If you need to know the difference between a full-cup and a bralette, give him a shout.

On a late night in Chester, after a couple cocktails and with another in hand, the Salience team decided to describe each team member around the table with three words. We’ll leave the NSFW adjectives out but Liam is most proud that the adjective used to describe him most frequently was kind/caring.

A Bit About Yourself

Liam pretends to spend his weekends up mountains and walking the countryside but is usually at a late night gig or carousing his way about the city sipping coffees and pints of IPA.

He does however enjoy a good hike and is currently training for a marathon. He’s ran a number of organised races previously, with a half marathon being the furthest so far. He’s also an avid reader and likes nothing more than sitting by a warm fire in a country pub with his latest book of choice. Mid-week, you’ll find him playing snooker or out around the local farmer’s fields with his dog.

Links to Client Work

Liam’s insights on how to target featured snippet was shared by Flashpoint Marketing.

He analysed the women’s fashion industry and identified how targeting Occasionwear was a key tactic for smaller brands dominating at the top of SERPs.

He created (alongside ex-Salience legend Jess Kadel) the Parents Guide to Finance & Credit exploring parental rights around finance with helpful tips and budget guides for every phase of mum and dad.

How A Focus on Trust is Driving Flooring Industry Success

The Online Jewellery Sector & Which Brands Are Punching Above Their Weight

How To Capitalise On The Demise of Competitors – A Quick Win Content & Link Guide

A Guide to Implementing Structured Data and SCHEMA Markup

10 Recession-Proof Businesses Built During The 2008 Financial Crisis

Occasionwear: The Women’s Fashion Secret To Huge Growth

Leveraging Guide Content For Maximum Category Performance

The Best Rich Snippets & How to Get Them

How To Find & Acquire Featured Snippets

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