What's inside?

“This seven-point checklist of tools and requirement is all you need to start the journey into shoppable content and create your content platform.” Shoppable content can help improve page value, revenue and ROI. In this eBook, we’ll talk you through the seven things you need to consider when setting up your own content platform to give you the best chance of getting off on the right foot. Using real-world examples, we’ll show you how to set up your platform with insider tips on how to ensure it performs well. We’ll talk you through these seven steps:

  • The type of product to feature
  • Your product feed
  • The type of CMS to use
  • Your customer journey
  • CTAs
  • Keyword strategy
  • Your long-term plan

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