What's inside?

“Analysing your own data is the best place to start with any campaign, especially when setting up a shoppable content campaign.” You wouldn’t begin a building project before laying down plans and preparations first. Understanding what your site data means and what your competitors are doing, and doing well, in their content strategies is one of the best foundations you can have for building your campaign strategy. This eBook looks at why that is and how you can do it properly. We’ll discuss:

  • Your data
  • Understanding and gathering your competitors’ data
  • Keyword research
  • Gap analysis
  • The best tools to use for each stage of data analysis

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