What's inside?

“Content marketing is the strategic production and distribution of unique, valuable content in various mediums with the intention of attracting or retaining a targeted demographic, seeking to promote profitable interaction with a brand.”

Looking at Your Audience, The Buying Cycle and Being in the Right Place, we’ll show you how to get the most from your site content. We’ll cover how to:

  • Research and create buyer personas
  • Use personas and competitor research to develop keyword targets
  • Use concatenation tools to diversify keyword lists
  • Draw up a list of common ancillary interests for buyer personas
  • Plot your buyer’s journey and length of buying cycle
  • Brainstorm content for each stage of the buyer’s journey
  • Create DIVERSE content for each stage
  • Distribute content through as many relevant publishers as possible
  • Leverage relationships and use social amplification to increase reach
  • Monitor, create reports, measure results and repeat

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