If you sell presents online, this Gifts Industry Analysis is your cheat sheet to the UK market in 2025. I’ve crunched the latest Salience metrics spanning reviews, visibility, search demand and social reach to reveal exactly who’s flying, who’s faltering and where the untapped keyword opportunities lie.
Click here to access our annual 69-page gift industry report. It features 100+ leading UK brands ranked across search and brand performance.
Which gifts brands have the best reviews?
Nothing builds trust like stellar feedback. To surface the genuine crowd-pleasers, we compared every major retailer’s Trustpilot score against total review volume.
Top‑rated gift brands by customer review score
- Moonpig – 4.3 from 422 673 reviews
- Funky Pigeon – 4.2 from 309 996 reviews
- Snapfish – 4.3 from 154 868 reviews
- Photobox – 3.9 from 148 812 reviews
- Menkind – 4.5 from 28 275 reviews
- Virgin Experience Days – 4.2 from 49 131 reviews
- Find Me A Gift – 4.2 from 40 909 reviews
- Buyagift – 3.9 from 52 599 reviews
- Zavvi – 3.8 from 49 596 reviews
- Bags of Love – 4.2 from 7 359 reviews
Why it matters: high scores + high volume equals social proof that converts.
Who’s gaining and losing organic visibility in the gift industry?
Search remains the most significant revenue driver, so year‑on‑year (YoY) visibility swings tell us who’s getting strategy right.
Traffic winners
- Moonpig +17% (1.51 m traffic score)
- Virgin Experience Days +20%
- Buyagift +36%
- WonderDays +733% – one to watch!
- Funky Pigeon +28%
- Snapfish +13% – our spotlight brand
Traffic losses
- Not On The High Street ‑18%
- Prezzybox ‑62%
- Photobox ‑11%
- Zazzle ‑36%
- The Present Finder ‑54%
Overall traffic across the sector still grew 6%. If your graphs are heading south in a rising tide, your search strategy needs urgent attention.
Which gift brand has the biggest share of voice?
Prominence combines branded search demand with owned‑social engagement—an acid test of top‑of‑funnel fame.
| Rank | Brand | Monthly brand searches | Owned social score |
| 1 | Not On The High Street | 450 000 | 3 747 |
| 2 | Moonpig | 1 220 000 | 476 |
| 3 | Photobox | 165 000 | 1 907 |
| 4 | Card Factory | 450 000 | 202 |
| 5 | Funky Pigeon | 368 000 | 216 |
| 6 | Buyagift | 201 000 | 357 |
| 7 | Zavvi | 90 500 | 723 |
| 8 | Virgin Experience Days | 165 000 | 277 |
| 9 | Chopard | 8 100 | 5 027 |
| 10 | Snapfish | 135 000 | 296 |
High search demand but low social (e.g. Moonpig) signals space to nurture community and develop a social strategy; the reverse (e.g. Chopard) screams opportunity to chase keyword breadth.
Keyword opportunities in the gift industry?
High‑competition head terms are “must‑rank”, yet long‑tail gaps often deliver cheaper wins. Here’s what our gift industry analysis shows.
High competition keywords (high search volume)
- gifts for men – 53 000 UK searches
- gifts for her – 43 000
- gifts for women – 20 000
Opportunity keywords (surprisingly low competition, high search volume)
- valentines gifts for him – 14 000
- christmas gifts for her – 7 700
- gifts for boyfriend – 5 300
- luxury gifts for her – 2 800
Map these phrases to tailored buying‑guide content. They capture late‑stage buying intent.
Are page‑speed and UX costing you rankings?
Google’s Page Experience update keeps raising the bar. Our gift industry analysis has revealed the five fastest gift sites right now are:
- Giftsonline4u.com
- Trackdays.co.uk
- TheUniqueGiftStore.co.uk
- WickedUncle.co.uk
- Science‑Gifts.co.uk
If your Core Web Vitals lag behind these benchmarks, your chances of top‑page visibility (and conversion) will nosedive. Learn more about page speed optimisations here.
Why trust signals matter in the beauty industry
Since Google’s E‑E‑A‑T tweaks, signals like external reviews, transparent policies and credential badges aren’t nice‑to‑haves—they’re ranking factors. A quick trust checklist:
- Prominent reviews on product and category pages
- Money‑back or warranty badges
- Detailed “About us” and FAQ content answering purchase‑blocking questions
- Consistent, on‑brand responses to every negative review within 24 hours
Nail these and you’ll boost both conversion rates and rankings.
How Snapfish grows visibility 13% YoY
Personalised photo specialist Snapfish quietly climbed into sixth place for traffic. For an inside look at the tactics behind that 13% surge, read our full tear down of Snapfish’s search strategy here.
Gift indsutry market strategy for 2025
- Benchmark every KPI against the tables above and more in our 2025 Salience Gift Index.
- Mine the opportunity keywords for fresh buying guide content.
- Earn authoritative links with PR‑worthy, list‑based content targeting seasonal spikes.
Ready for deeper insight? Download the free 69‑page Gifts & Gadgets Market Performance Report and compare yourself to every competitor.
Need hands‑on help turning data into revenue? Our human‑first team specialise in e-commerce SEO. Learn more about our eCommerce SEO services and find out how we can accelerate your growth.
Want more content like this delivered daily? Connect with Michael or myself on LinkedIn, where we share regular insights, practical tips, and industry analysis to help you stay ahead of the curve.