Digital Marketing Insights // Salience

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Latest Insights, Guides and Flash News

Close-up of gold accessories on a warm winter outfit, highlighting necklaces and rings. (Photo: Rachel Brooks via Pexels)

Orelia +56% thanks to its category pages.

Thinking in bets.

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Litelok grew its organic visibility while the market shrank, on almost no brand demand

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Google just made the first move to win an attribution war

A woman writes a message inside a greeting card on a wooden table with a gift beside. (Photo: RDNE Stock project via Pexels)

Moonpig lost more search visibility than any gifting brand.

A cluttered yet charming secondhand book store filled with piles of used books. (Photo: Esra Nur Kalay via Pexels)

World of Books lost more search traffic than any bookseller in the market this year

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Why Sephora gained 339,215 organic visits while its prestige rivals lost ground

Cozy shelves filled with an adorable array of stuffed animals and books, perfect for a playful room decor. (Photo: 🇻🇳🇻🇳Nguyễn Tiến Thịnh 🇻🇳🇻🇳 via Pexels)

Jellycat grew 35.92% on searches no rival can rank for

A diverse selection of liquor bottles elegantly displayed on shelves in Valletta, Malta. (Photo: Danny Doneo via Pexels)

DrinkSupermarket’s transactional pages gained visibility as the specialists’ guides lost it

The budget’s back. The brief has changed.

Scenic view of a cruise ship at Zadar's waterfront with clear blue skies. (Photo: Vladimir Srajber via Pexels)

A content-led brand grew +159.64%

A modern bathroom sink with a sleek black basin and brass faucet, complemented by a stylish interior design. (Photo: Guilherme Simão via Pexels)

Victorian Plumbing’s organic traffic just halved.

A woman decorates a room with floral wallpaper, surrounded by paint cans and a brush. (Photo: Nataliya Vaitkevich via Pexels)

Designers Guild grew organic visibility 68.70%

Don’t let Google mark its own homework.

What happens when a sector’s biggest category gets banned?

Inviting living room interior featuring leather sofa, plants, and a wooden coffee table with natural lighting. (Photo: phuong nguyen via Pexels)

Dunelm Has 3.35 Million People Searching Its Name. It Still Shed 921,564 Monthly Visits.

A close-up view of a laptop displaying a search engine page. (Photo: cottonbro studio via Pexels)

Bose lost 32,995 organic visits in six months, the clearest single example of the UK mid-premium audio squeeze

A sleek suitcase placed on a railway platform with a jacket draped over its handle. (Photo: Guilherme Simão via Pexels)

How Antler’s homepage was already written for AI Overviews

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