Digital Marketing Insights // Salience

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Latest Insights, Guides and Flash News

Prolific North Top 150 Agencies 2026 badge

Salience named in the Prolific North Top 150 Agencies 2026

UK Search Awards 2026 Finalist, Best Use of PR: Salience and The Independent Pharmacy

Salience and The Independent Pharmacy are UK Search Awards 2026 finalists

AI assistant sessions grew 4.4x year on year, January to September, rising from 0.09% to 2.19% of Google organic sessions, while Google organic sessions fell 17.9%

• 10 min read

GEO isn’t a distraction. Chasing Algorithms is.

The 2026 Generative AI Landscape

The most undervalued SERP feature in e-commerce SEO?

• 10 min read

Being well known is not the same as being findable

How Smeg grew 56% YoY

Why we’re rebuilding the Salience Index.

The Downstream Impact of AI Visibility: Similarweb study

A 10x ROAS on £10,000 revenue leaves £500 net profit, a POAS of 1.5

• 12 min read

A 10x ROAS can leave you penniless: moving Google Ads to profit on ad spend

How RxSport dominates sports eyewear

Two architects selecting marble tile samples on a desk in an office setting. (Photo: https://kaboompics.com/ via Pexels)

Porcelain Superstore Grew 60% By Turning The Keyword Set Into A Shop

Detailed view of an electric bicycle battery mounted on a rear rack, highlighting the key-lock mechanism. (Photo: alex via Pexels)

Cycling search volume hit a four-year high.

A beautiful assortment of spring flowers in a cardboard box, captured outdoors in natural light. (Photo: Krista Glīzdeniece via Pexels)

Bloom & Wild’s name is now searched as often as “flower delivery”

Purple bra displayed on a mannequin in a clothing store, showcasing elegant design. (Photo: Janaina Lourenço via Pexels)

Boux Avenue lost 224,707 visibility points in six months, more than any brand in the index

Stylish woman browsing sneakers in a trendy shoe store with a large selection on display. (Photo: RDNE Stock project via Pexels)

The retailer JD Sports was ordered to sell

Illuminated car dealership lot showcasing premium pre-owned vehicles at night. (Photo: Erik Mclean via Pexels)

John Clark grew 50.66% while every national car site in the index fell

Empty sunloungers and umbrellas by a luxury resort pool with a mountain view. (Photo: Pavel Danilyuk via Pexels)

Jet2holidays overtook Booking.com from Brand Reach Score rank 30

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