Digital Marketing Insights // Salience

Need more value from search? Book a free discovery call 📞

Latest Insights, Guides and Flash News

Empty sunloungers and umbrellas by a luxury resort pool with a mountain view. (Photo: Pavel Danilyuk via Pexels)

Jet2holidays overtook Booking.com from Brand Reach Score rank 30

Elegant traditional entrance of Caroline Cottage in Penzance, Cornwall, featuring a symmetrical white door and stone facade. (Photo: Julia Barrantes via Pexels)

Independent Cottages rank 5th with the second-smallest social presence.

• 10 min read

Being well known is not the same as being findable

Close-up of a hand holding a condom against a white wall with shadows, emphasizing safe sex. (Photo: cottonbro studio via Pexels)

Durex grew 35.23% in a market down 20.31%. Its homepage shows six products.

The 2026 Generative AI Landscape

Hiker in red raincoat climbing a rocky mountain path during a rainstorm. (Photo: Hasan Hüseyin TURAN via Pexels)

Columbia Sportswear grew 33.55%

The Downstream Impact of AI Visibility: Similarweb study

A charming stationery shop with shelves of cards lit by sunlight from a window display. (Photo: casper lin via Pexels)

Card Factory ranks second in the category now, and it was the only one of the top three to grow

From above of crop anonymous person taking cellphone placed on windowsill near smart watch while waking up in morning (Photo: Eren Li via Pexels)

Apple grew 12.90% while 18 of the top 20 brands lost ground

Stylish modern pendant lights with circular design in a minimalist interior. (Photo: Livia Siu via Pexels)

The Lighting Superstore is now Britain’s most-visible lighting brand, and hardly anyone searches for it by name

Why we’re rebuilding the Salience Index.

Close-up of gold accessories on a warm winter outfit, highlighting necklaces and rings. (Photo: Rachel Brooks via Pexels)

Orelia +56% thanks to its category pages.

Thinking in bets.

Three motorcycles chained together on a city sidewalk, shaded by trees and near a food stall. (Photo: 🇻🇳🇻🇳 Việt Anh Nguyễn 🇻🇳🇻🇳 via Pexels)

Litelok grew its organic visibility while the market shrank, on almost no brand demand

Image ofg major platforms playing chess

Google just made the first move to win an attribution war

A woman writes a message inside a greeting card on a wooden table with a gift beside. (Photo: RDNE Stock project via Pexels)

Moonpig lost more search visibility than any gifting brand.

A cluttered yet charming secondhand book store filled with piles of used books. (Photo: Esra Nur Kalay via Pexels)

World of Books lost more search traffic than any bookseller in the market this year

From above of crop unrecognizable young female makeup artist pointing at arm of client while applying colorful eyeshadows on wrist for testing (Photo: George Milton via Pexels)

Why Sephora gained 339,215 organic visits while its prestige rivals lost ground

Green Pattern Background

FREE Industry Reports

Digital performance reports covering 60+ industries within retail, finance and B2B.

or view all reports

Salience Reports

FREE
DOWNLOAD