Online shopping has increased the ability to customise the perfect sofa, with websites like Swoon Editions, Fishpools, DFS, and Loaf designed to give users the sofas of their dreams.
Blogs & Guides
Shopping for sofas online is easier thanks to detailed guides and articles. Swoon Editions offers comprehensive guides for purchasing two and three-seater sofas, helping users make informed decisions before a big purchase. These guides include:
- Style & comfort comparison
- Practicality concerns
- Options for necessary & extra accessories
These elements simplify research and reduce stress, making the experience pleasant and building trust by prioritising customer needs. Swoon Editions also provides interior and product guides paired with simple navigation for a positive, stress-free site experience.
The image shows the site links to products featured in the inspiration hub, making them easily accessible. It allows users to browse and research simultaneously, helping them feel well-informed before making a large purchase.
Trust Signals & Unique Selling Points (USP)
Fishpools is another site that’s increased in visibility over the last year and this is down to their trust signals and USPs. These are important to users as they make them feel like they can trust your site and feel at ease about the overall shopping experience. Fishpools has highlighted its USPs through a traditional USP bar, which users will see at the beginning of their purchasing journey, knowing exactly why you should choose their brand.
Their USP bar includes….
- Easy Payments – Low deposit, up to 4 years of payment
- In-home premium delivery
- Buy with confidence
- Rated excellent on trust pilot
Showing users that previous customers have had a positive experience gives them a positive trust signal. To reinforce this, they’ve made it simple for users to look at reviews.
The Fishpools customer service team has quickly replied to all the reviews, showing they’re dedicated to giving a great shopping experience over other factors.
Mega Navigation Organisation
Swoon Editions has a clean and simple mega navigation bar that provides everything users need without an overcrowded layout. This enhances a stress-free, positive purchasing experience.
Although Swoon incorporates images and text into the navigation, it does it in a way that highlights the most popular items from that category that the user may like. It also allows them to make their own choice, reinforcing the feeling that the company cares about the user and their purchase, not just profit.
DFS
DFS is a household name, so its appearance in our reports is no surprise. DFS has a very simple and refined meganav, which helps users in their buying journey without feeling overwhelmed with too many choices, allowing them to look for more information if they deem it necessary.
Using Filters To Refine Searches
Filters are often great examples of UX to help users find the product they are looking for on PLPs. These should often be descriptive and narrow down your product range in types. A great example is Loaf, they use refined filters to help users find the perfect sofa before purchasing, including:
- Sofa Type
- Style
- Size
- Dimensions
- Colour & Fabric Type
Loaf’s site allows for fabric, touch, and colour customisation, ensuring the sofa fits perfectly in your space with convenience. The dimensions filter prevents disappointment by providing a good fit, boosting user confidence and satisfaction.
This will benefit users in their purchasing journey, eliminating the worry of not measuring the sofa for themselves.
Summary
Standout brands ensure users can refine their search based on key sofa elements like style, comfort, or practicality. They make the purchasing journey helpful and informative and avoid long wait times, which is why users prefer e-commerce sofa sites over traditional channels.
To view more information about the top winning brands, keyword trends, or even where your brand stacks up agaainst the rest, check out our Sofa Market Report and download it for free. Or if you want to ask us any questions, talk SEO or even get a free audit, contact our team today!