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Brands Ranked
Updated January 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
Every year we release our Salience Index report all about the online marketing sector of an industry. This series is all about the alcohol market. Inside you can find data from across the sector and analysis from the top websites in the industry. We break down our report into a range of categories, such as performance, visibility, keywords and trends, brand reach, and more.
Our Alcohol Market Report has all you need to know about your brand, competitors, and the market as a whole and can help inform marketing decisions and campaigns in the following year.
You can have all this insightful information for free, just by downloading. If you can’t see your brand, you can always get in touch as we can send you a personalised report with your site included. For a quick snippet of our insights into the Alcohol market, read on.
The full report is completely free; it won’t cost you a penny. We perform comprehensive research and dive deep into what’s happening in the industry, so you don’t have too!
The Alcohol industry is constantly on the rise. It is projected to be worth over $1,594 billion in 2022. Therefore, it is more important than ever to assess how your online alcohol site is performing so you can keep the sales rolling in! Download the report now and learn how you can improve your SEO strategy to meet the needs of this growing market.
Here is a list of the most popular online alcohol retailers in 2019:
<ol>
<li>Fortnum and Mason</li>
<li>Naked Wines</li>
<li>Bargain Booze</li>
<li>The Whiskey Exchange</li>
<li>Majestic</li>
<li>BBR</li>
<li>Virgin Wines</li>
<li>Laith Waites</li>
<li>Master of Malt</li>
<li>Beer Hawk</li>
</ol>
These online retailers have seen the biggest decline in visibility since 2018:
<ol>
<li>The drinks Shop (-64%)</li>
<li>The Champagne Company (-71%)</li>
<li>Bring a Bottle (-46%)</li>
<li>Drinks Direct (-38%)</li>
</ol>
These online retailers have seen a large increase in visibility since 2016. Keeping an eye on these movers and their SEO strategies would definitely be a good idea.
<ol>
<li>Urban Drinks (2073%)</li>
<li>Honest Brew (253%)</li>
<li>31 Dover (968%)</li>
<li>Flavourly (457%)</li>
</ol>
All the brands we have featured can be viewed at the top of this page. If your brand isn’t on the list is might not have enough visibility to be included in our report. If we looked at every online alcohol retailer online, our report would be hundreds of pages long! However, if we haven’t included your brand by mistake and it DOES meet the threshold, please get in touch.
Industry Leaders In The Alcohol Market
Within the past year, we’ve seen the online Alcohol market grow 12% in visibility across the board. Good signs all around, and with this, we’ve seen some brands really smash their marketing.
The top 10 sites leading the industry in our Alcohol Market Report are:
1. majestic.co.uk
2. thewhiskyexchange.com
3. fortnumandmason.com
4. drinksupermarket.com
5. masterofmalt.com
6. waitrosecellar.com
7. laithwaites.co.uk
8. whiskyshop.com
9. thebottleclub.com
10. virginwines.co.uk
Visibility Wins In Our Alcohol Report
With the wins in the industry, we’ve also seen some big wins brand wise. These are the brands that have really focused on the SEO efforts and grown the most within the year. Watch them closely as these are the one’s to learn from.
The top 5 wins in our Alcohol Market Report are:
1. majestic.co.uk (+30%)
2. drinksupermarket.com (+58%)
3. laithwaites.co.uk (+37%)
4. auvodka.co.uk (+174%)
5. secretbottleshop.co.uk (+412%)
A big congratulations to all of our winners here, there are some amazing gains in terms of visbility YoY, wow!
Visibility Losses In Our Alcohol Report
Where there are wins, there must also be losses. If you’ve lost visibility this year, don’t worry, it’s not the end of the road, it can be regained.
The brands that have lost the most visibility this year in our Alcohol Report are:
1. fortnumandmason.com (-12%)
2. masterofmalt.com (-25%)
3. wine-searcher.com (-40%)
4. beerhawk.co.uk (-75%)
5. thedrinkshop.com (-100%)
Firstly, we can see a few in our leaders list, like Fortnum And Mason, so those losses aren’t complete losses. And The Drink Shop went into administration this year, and their site gets redirected to Master Of Malt, so that explains that one.
If you’ve lost some visibility this year however, we’ve got some tips to help.
Alcohol Market Report Keywords & Trends
Whether you’ve lost or gained visibility, one way to build your rankings and performance is through keywords and trends. First let’s start with keywords, these you can optimise commercial pages for to gain more traffic and revenue.
Keywords can be split into two sections, first up, high competition. These are the keywords that are high in search volume, but every brand is going after them, making it harder to rank high. A few of our high competition keywords in our Alcohol Market Report are: ‘wine’ with 82 competitiveness rating and 22,200 SV, followed by ‘beer’ and ‘whiskey’.
Opportunity keywords are the gems, these are high in search volume but low competitions making it great to go after and rank high in the SERPs. In our Alcohol Industry Report some of these keywords are: ‘rose wine’ with 5 competitiveness and 27,100 SV, followed by ‘Irish whiskey’ and ‘stouts’. Here you get the more specific terms to optimise for.
Trends can be split into emerging and receding brand and products, but for now we will just cover emerging product trends. Some of these are ‘whispering angel’, ‘craft beers’ and ‘wine shop’.
Keywords and trends are always good indicators of where to focus your SEO this year and maybe what to draw back on. For more, download our free Alcohol Market Report for all the best tips.
The Alcohol Market On Social Media
Within our Alcohol Market Report, we cover social media data as well as brand reach to show you the power of social media. Expanding your digital marketing to include social is very important as users are always on the phone, and it’s good to get your brand in front of their eyes to influence the buying journey. A good social media presence can impact your online SEO.
The brand killing it in their social media marketing is The Macallan, with over 1.7 million followers across various platforms. Known for creating the finest single malt, they post image and video content, use stories and highlights to link through to products, and have collaborations with James Bond, Bentley and more.
Getting 2,900 brand searches a month, their number 9 on the brand reach list. Top spot goes to Fortnum And Mason with 201,000 brand searches per month who also talks a good game on social media. With image, video, stories and highlights as well as using social medias shopping aspects to have that connection to their online store.
If you’re wondering where your brand stacks up in terms of social media and brand reach, or maybe want to see who’s shining, download our free Alcohol Market Report today.
Top Reviewed Sites In The Alcohol Industry Report
With ordering anything online, trust is important. People, and Google want to know that your brand is legit and trustworthy, and your products are of high standard. This is just as important, if not more in the alcohol industry, as it’s an expensive product.
Google will naturally rank you higher if you’re brand is trustworthy, and users are more likely to buy from you. Ways that you can signpost this is through reviews. In our Alcohol Industry Report, we’ve included the top reviewed brands.
The top 10 more trustworthy sites are:
1. laithwaites.co.uk
2. thewhiskyexchange.com
3. drinksupermarket.com
4. masterofmalt.com
5. sundaytimeswineclub.co.uk
6. beersofeurope.co.uk
7. beerwulf.com
8. virginwines.co.uk
9. thebottleclub.com
10. champagnedirect.co.uk
Here we can see most of these within our leaders list, this clearly shows how important of a factor it is in SEO.
Page Speed Insights In The Alcohol Market
Page speed is also an important factor in SEO, one that frequently gets forgotten about. People want things fast, whether they are on desktop or mobile. If a user has to wait for your page to load, they are exiting your site and going to a competitor. Fast page speed is vital, even if you’re ranking high, if you don’t have fast loading times it doesn’t matter.
The 10 fastest sites in our Alcohol Market Report are:
1. beerhawk.co.uk
2. wine-searcher.com
3. vipbottles.co.uk
4. urban-drinks.co.uk
5. vinello.co.uk
6. winedirect.co.uk
7. virginwines.co.uk
8. beerwulf.com
9. thegeneralwine.co.uk
10. themacallan.com
Download Our Free Alcohol Report
All of this information and more can be found in our free Alcohol Report, so whether you want to know where you land in our data, look at your competitors, or see what to focus on in your marketing campaign, we’ve got it all. Just download our report for free and it’ll be in your inbox in seconds.
While we only include the top performers of the industry in our report, we have the entire market data ready. So, if you don’t see your brand just get in touch and we will happily send you a personalised report.
If you have any questions or even want to chat SEO, help build your marketing campaign, or are interested in our free SEO audit, contact us today. We’d love to help!
