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Brands ranked
Updated January 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
Organic Traffic Score is vital for any online industry. This metric shows what proportion of the overall online beauty capacity is occupied by your company. Increasing your organic traffic score can be difficult, but it should be a constant goal for your site.
Overall, the online beauty market has grown by 21%. There are some strong performers within the industry. For instance, Superdrug saw a 41% visibility increase, and lesser-known brands such as Allure saw their visibility grow by an impressive 21%.
Unfortunately, where there are winners, there are also losers. Household names including Feel Unique and Harvey Nichols have taken a kick in 2023, with visibility dropping by 38% and 35% respectively.
Which are the biggest brands in the Online Beauty Industry?
The beauty brands listed below have excelled in gaining maximum online visibility in 2024, by capturing the attention of consumers through their digital presence and have become a prominent name in the beauty industry.
1. superdrug.com
2. lookfantastic.com
3. allure.com
4. cultbeauty.co.uk
5. spacenk.com
6. beautybay.com
7. feelunique.com
8. harveynichols.com
9. maccosmetics.co.uk
10. lush.com
Which Online Beauty Retailers have seen the biggest growth?
Based on the latest analysis, we have identified the top brands that have witnessed tremendous growth in their online presence and visibility over the past year.
These brands have managed to capture the attention of a larger audience and have successfully established a strong digital footprint, allowing them to effectively engage with their customers and boost their online reputation.
1. superdrug.com (+41%)
2. lookfantastic.com (+18%)
3. allure.com (+21%)
4. maccosmetics.co.uk (+53%)
5. elfcosmetics.co.uk (+182%)
Which Online Beauty Retailers have seen the biggest losses?
The following companies witnessed a significant decline in their online presence, which may have a negative impact on their business growth and customer reach.
1. feelunique.com (-38%)
2. harveynichols.com (-35%)
3. beautybay.com (-13%)
4. allbeauty.com (-25%)
5. glossier.com (-17%)
Competitive Keywords for the Online Beauty Sector
In our report, you'll find a list of the most competitive keywords in the beauty industry, and the most opportune. Competitive keywords have a high search volume but are difficult to rank for, whereas opportunity keywords have a high search volume but are easier to rank for.
Within the beauty industry, the most competitive keyword is "makeup", which is searched for 90,500 times a month and has a competitiveness score of 55/100, making it very competitive.
Digital Reach in the Online Beauty Market
Another important angle to target within the online environment is digital reach. To determine this, we look at social media reach and brand searches.
Our social score is determined by looking at followers on Twitter, Facebook, and Instagram. This year it's Huda Beauty who has the loudest online voice, with over 62 million combined followers online.
When it comes to overall digital reach, Superdrug firmly takes the lead, thanks to having over 1,830,000 brand searches a month.
Beauty Retailers with the best online reputation
Proving to search engines that your website is reliable can affect your organic visibility and more. Because of this, displaying trust signals is an important feature on any site.
We analysed the Trust Pilot reviews of the online beauty market. From this we found the brand with the best online reputation to be All Beauty with an impressive average of 4.8 from over 390,000 reviews, they are certainly making their customers happy!
Page speed in the Online Beauty Industry
In the world of online business, page speed plays a pivotal role in determining the success of a website. In today's fast-paced digital age, users expect websites to load quickly and efficiently. If a site takes too long to load, users are more likely to abandon it, leading to a loss of potential customers and revenue. Therefore, ensuring that your website loads quickly is essential for both search engine optimization and user experience.
We found that elemis.com has the fastest page speed of the beauty retailers in the report. This likely contributed to their impressive growth over the last twelve months.
Page speed in the beauty sector
Page speed is an important ranking factor. And it's not just important for search engines, users won't hang around waiting for a slow site to load.
We found that Spectrum Collections have the fastest page speed of the beauty retailers in the report. It's likely that this contributed to their impressive growth over the last twelve months.
Do I have to pay for the Online Beauty Retailer report?
Not at all! All our industry reports, including the beauty retailer's report, are completely free. Simply fill out the form below to have a copy sent to your inbox.
If you have any questions, feel free to get in touch.
