Marketing
Experience
Strategy
Invite Us To Pitch
This is where you get your problem fixed. Save your team 12 months of guesswork.
This is where you get your problem fixed. Save your team 12 months of guesswork.
Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
The UK’s No.1 Bed & Mattress Report.
Used by +9,000 marketers to benchmark performance, spot trends, and guide their SEO strategy.
Featured in:
10 minutes
Reading time
100+
Brands Ranked
Updated February 2026
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
It’s one thing to sell a beautiful bed or mattress. It’s another thing to get seen online in a competitive market. It’s a world of complex numbers, search rankings, and brand visibility. That’s what this report is about. We’ve gone through the data to see who is truly connecting with customers online and who might be getting lost in the noise. Think of it as a map of the current landscape, showing you where the opportunities are, who’s leading the pack, and which areas might need a bit of a rethink. Want the latest update? Download the complete 69-page report, and we’ll send it straight over. It’s free. But for a closer look at the key findings, keep reading.
Two markets are emerging in UK beds and mattresses search. The first is commoditised. Memory foam mattresses, pocket sprung divans, cheap beds. High volume, high competition, and declining. The brands that built their entire organic strategy around these terms are losing visibility, some by 30% or more, while the overall market grows 12%.
The second is lifestyle-led. Ottoman beds, styled bedroom content, sleep wellness, and design-forward furniture. Lower competition, higher intent, growing fast. The brands gaining ground aren’t necessarily the biggest. They’re the ones matching content to aspiration. Bedroom curation, not mattress specifications.
“Divan beds” has a competitiveness score of 4. “Double bed frame” scores 45. Same sector. Very different difficulty. Meanwhile, the social data tells its own story. The top five brands for social engagement, Panda London (929), Premier Inn (919), Tempur (853), Emma (847), and Cotswold (838), are all lifestyle-first brands. Traditional mattress specialists barely register. In a market where sharing and community drive organic brand search, that gap is widening.
Which UK bed brands are growing in 2026? Which mattress retailers have the most organic visibility, and which are losing it? What product keywords are growing while traditional terms decline? Where are the low-competition, high-volume opportunities hiding? Which brands have the strongest review profiles? How does Silentnight compare to Dusk in search? What’s happening to “memory foam mattress” demand? Which emerging brands are climbing the rankings fastest?
Marketing leads and ecommerce directors at UK bed and mattress brands who want to know where they stand against Dusk, Bensons, Silentnight, Simba, and the rest. 100+ brands tracked across 69 pages of competitive data. 350+ marketers have already downloaded this report, including teams at Bensons, Emma, Tempur, Dusk, Oak Furniture Land, and Silentnight. We’ve been reporting on this sector for 12 years. This is one of the most dramatic shifts we’ve tracked.
