Brands Featured

  • dreams.co.uk
  • bensonsforbeds.co.uk
  • cotswoldco.com
  • happybeds.co.uk
  • silentnight.co.uk
  • dusk.com
  • emma-sleep.co.uk
  • bedkingdom.co.uk
  • mattressman.co.uk
  • bedfactorydirect.co.uk
  • dormeo.co.uk
  • simbasleep.com
  • mybedframes.co.uk
  • mattressnextday.co.uk
  • time4sleep.co.uk
  • tempur.com
  • grahamandgreen.co.uk
  • mattressonline.co.uk
  • noaandnani.co.uk
  • finebedding.co.uk
  • betterbedcompany.co.uk
  • featherandblack.com
  • beds.co.uk
  • getlaidbeds.co.uk
  • premierinnbed.co.uk
  • bedworld.net
  • archerssleepcentre.co.uk
  • heavenlybeds.co.uk
  • hypnosbeds.com
  • thebedsupermarket.co.uk
  • tvbed.co.uk
  • roomtogrow.co.uk
  • landofbeds.co.uk
  • casper.com
  • theoakbedstore.co.uk
  • andsotobed.co.uk
  • johnryanbydesign.co.uk
  • evesleep.co.uk
  • cuckooland.com
  • divanbedwarehouse.co.uk
  • mynextmattress.co.uk
  • ukbedstore.com
  • sleeplandbeds.co.uk
  • reinforcedbeds.co.uk
  • naturalbedcompany.co.uk
  • thebedwarehousedirect.com
  • obc-uk.net
  • bedguru.co.uk
  • sealy.co.uk
  • divanbasedirect.co.uk
  • nectarsleep.co.uk
  • memoryfoamwarehouse.co.uk
  • bedsdirectuk.net
  • bedsonlegs.co.uk
  • laybrook.com
  • theenglishbedcompany.co.uk
  • cheapbedsale.co.uk
  • bestbedsdirect.co.uk
  • crazypricebeds.com
  • aspirestore.co.uk
  • bedstar.co.uk
  • glasgowbedcentre.co.uk
  • bedsareuzzz.co.uk
  • revivalbeds.co.uk
  • linthorpebeds.co.uk
  • ergoflex.co.uk
  • endurancebeds.co.uk
  • sleepeezee.com
  • devonduvets.com
  • head2bed.co.uk
  • bigbrandbeds.co.uk
  • sleep8.uk
  • stokers.co.uk
  • sueno.co.uk
  • buttonandsprung.com
  • starlightbeds.co.uk
  • sussexbeds.co.uk
  • everestbeds.co.uk
  • divan-beds.co.uk
  • pascalbeds.co.uk
  • staddonsbeds.co.uk
  • britishbedsdirect.co.uk
  • inofia.co.uk
  • sonno.co.uk
  • beds4udirect.co.uk
  • warrenevans.com
  • somersetbeds.co.uk
  • bedtimesuperstores.co.uk
  • snug-interiors.com
  • tendersleep.co.uk
  • payitweeklybeds.co.uk
  • coastroadfurniture.co.uk
  • simplybedsuk.com
  • m6beds.co.uk
  • wroughtironandbrassbed.co.uk
  • aspace.co.uk
  • solentbeds.co.uk
  • comfybedss.co.uk
  • rem-fit.co.uk
  • hamseys.co.uk

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What to expect inside

  • 2025 Bed & Mattress Brands Performance Report front cover
  • 2025 Bed & Mattress Brands Performance Report introduction
  • 2025 Bed & Mattress Brands Performance Report contents

Latest insights

  • 2025 witnessed its lowest industry search volume since 2021. Market apetite has been remarkably stagnent.
  • dreams.co.uk continues to hold the highest SEO visibility in the market. (Our client - whoo!)
  • Brands seeing a surge in growth despite market stagntation are: cotswoldco.com (+33%) silentnight.co.uk (+28%) emma-sleep.co.uk (+35%)
  • A market leader in organic visibility is Bensons For Beds leads the charge in customer reviews, amassing a just shy of 300Kcustomer reviews.

10 minutes Reading time

100+ Brands Ranked

Updated February 2024

What will the Bed & Mattress report provide me with?

Market Share in Bed & Mattress Retail?

The leading bed & mattress brand is Dreams beds. Holding a dominant position over Bensons for beds with nearly double the overall organic visibility. Both brands have seen stagnant growth in organic visibility this YoY. It’s worth noting the average brand has seen just a mere 2% growth this year, signalling a lack of appetite market-wide.

Our bed & mattress sector market analysis

Once we’ve sorted the data, we continue our research to check the metrics are correct. If you’ve read the report but want further insight on who’s doing well in each section and why – continue reading. These are our top finds from the bed & mattress sector.

Who is winning in the bed & mattress space?

Improving your organic visibility can have positive impacts across the site. In the competitive digital landscape, visibility is a difficult battle to win, and it should be a constantly evolving goal for your site.

Below are the 5 fastest growing bed & mattress retailers:

Who is losing in the bed & mattress space?

Below are the 5 fastest declining bed & mattress brands:

  1. cotswoldco.com (+33%)
  2. silentnight.co.uk (+28%)
  3. emma-sleep.co.uk (+35%)
  4. mattressman.co.uk (+79%)
  5. premierinnbed.co.uk (+655%)

Who has the greatest social media following?

Here are the 10 leading brands in terms of total social following:

  1. casper.com (*non UK now, but we like to keep tabs)
  2. premierinnbed.co.uk
  3. tempur.com
  4. cotswoldco.com
  5. emma-sleep.co.uk
  6. dusk.com
  7. simbasleep.com
  8. grahamandgreen.co.uk
  9. evesleep.co.uk
  10. silentnight.co.uk

Page speed in the bed & mattress sector.

tempur.com is at the top of the page speed chart with excellent scores for both mobile and desktop, showing that they have taken care of this critical aspect of their site.

Here are the 10 bed & mattress brands with the fastest pagespeed:

  1. getlaidbeds.co.uk
  2. sleeplandbeds.co.uk
  3. reinforcedbeds.co.uk
  4. hypnosbeds.com
  5. bedworld.net
  6. thebedwarehousedirect.com
  7. landofbeds.co.uk
  8. cuckooland.com
  9. mattressman.co.uk
  10. roomtogrow.co.uk

Most trustworthy brand (Decided by TurustPilot)

Making purchases online requires confidence, and EEAT is crucial both for user assurance and as a criterion for Google’s rankings. In our Bed & Mattress Analysis, we explore the volume of reviews and the ratings of every brand within the industry.

The top 10 most trustworthy sites are:

  1. getlaidbeds.co.uk
  2. sleeplandbeds.co.uk
  3. reinforcedbeds.co.uk
  4. hypnosbeds.com
  5. bedworld.net
  6. thebedwarehousedirect.com
  7. landofbeds.co.uk
  8. cuckooland.com
  9. mattressman.co.uk
  10. roomtogrow.co.uk

Download Our Free Trade Plumbing Report

Curious about how your brand measures up in the industry? Or eager to dive into the top keywords and trends shaping this year’s marketing strategies? You can receive a detailed breakdown directly to your email by simply completing the form below.

If your brand isn’t listed, no worries! Our database covers every competitor in the sector, though including them all here would be impractical. Contact us for a customized report tailored to your needs.

If you are interested in discussing SEO strategies or receiving a complimentary strategy review, or if you have any inquiries, don’t hesitate to reach out. We’re excited to connect with you!

 

 

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