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Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
✅ Free Beds & Mattresses Industry Report.
Used by over 9,000 bed & mattress marketers to benchmark performance, spot trends, and guide their SEO strategy.
Featured in:
10 minutes
Reading time
100+
Brands Ranked
Updated February 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
It’s one thing to sell a beautiful bed or mattress. It’s another thing entirely to get seen online in a market this competitive. It’s a world of hard numbers, search rankings, and brand visibility.
That’s what this report is about. We’ve gone through the data to see who is truly connecting with customers online and who might be getting lost in the noise. Think of it as a map of the current landscape, showing you where the opportunities are, who’s leading the pack, and which areas might just need a bit of a rethink.
Want the full picture? Download the complete 69-page report and we’ll send it straight over. It’s free. But for a closer look at the key findings, just keep reading.
Who's making waves in the 2025 beds & mattresses report?
So who actually grew their digital footprint this year in what has been a challenging market? Standing out is tough, which makes real growth all the more impressive. The big stories for 2025 come from some unexpected players.
Mattressman posted an impressive 79% increase in their year-on-year organic traffic. Cotswold Co also turned heads with a solid 33% increase, while Emma Sleep achieved a 35% increase. That kind of jump doesn't happen by accident. It's the result of smart, sustained SEO strategy paying off.
On the other side of the coin, some established brands faced headwinds. Dusk saw a significant 29% dip, while Bed Factory Direct experienced a 39% decline. Seeing your numbers go down is never the goal, but it's also useful information. It's a chance to ask why, to diagnose the problem, and to find a new way forward. If you're curious about where your own brand fits into all this, you can find our full visibility league table in the report.
Brand awareness in the beds and mattresses industry
Having a strong online presence isn't just one thing. It's about how many people are actively looking for you (brand search) and how well you engage with them (social media). This is where the story gets really interesting.
When you look at the board, Dreams dominates with a staggering 246,000 brand searches per month, showing the power of being a deeply embedded household name. But look at the social engagement scores and you'll see some fascinating patterns. Premier Inn Bed, despite having just 4,400 brand searches, achieves an impressive social score of 895, while Tempur combines 9,900 searches with a remarkable social score of 849.
So which is better? Massive search volume or a thriving social? The truth is, they're just two necessary, and complementary, paths to market dominance. Our work with Dreams shows how we're achieving both.
Keyword opportunities in the beds & mattresses industry
Let's talk about keywords. You can learn so much by looking at the specific words people type into Google. This year, we're seeing some fascinating trends that tell a story about changing customer priorities.
The foundational searches are still there. People will always need a 'double bed', a 'king size bed', or a 'single bed'. No surprises. But we're also seeing a strong current of storage-seeking with terms like 'ottoman bed' (35% increase) and 'bed ottoman king size' (14% increase) showing customers want furniture that works harder for them.
Perhaps the most telling trend is the rise of local search behaviour. 'Bed shop' searches are up 40%, and 'mattress stores near me' has surged 31%, suggesting customers still value the ability to try before they buy, even in our digital‑first world.
Get the complete keyword analysis to see which terms your competitors might be missing.
Which beds & mattresses brands have the best online reputation?
We all do it, right? You find a mattress you like, and you scroll straight past the marketing copy to the customer reviews. That unfiltered feedback is gold, and Google knows it.
A brand's reputation, especially on platforms like Trustpilot, is no longer just a 'nice to have'. It's a real factor in how you rank and whether a customer will click 'buy'. So, we pulled the numbers. Here's who is leading the pack on trust:
Look at those scores. The difference at the top is marginal. In this industry, it seems excellent customer service isn't just an advantage; it's the price of entry. Our digital marketing services can help you build and maintain this kind of reputation.
What Search Trends Are Shaping the Beds & Mattresses Market?
The search landscape is evolving fast, and 2025 has brought some interesting shifts. We're seeing traditional categories like 'mattresses' and 'memory foam mattress' declining (-7% and -13% respectively), while specific, solution‑focused searches are on the rise.
Emerging winners include:
These aren't just keywords – they're insights into changing customer behaviour. People are looking for specific solutions, not generic categories. Download the full trend analysis to see where the market is heading.
Technical Performance: The Foundation of Success
Page speed isn't just a nice‑to‑have anymore – it's critical for both user experience and search rankings. Our analysis shows significant variations across the industry, with some brands losing potential customers to slow loading times.
With Google's Core Web Vitals becoming increasingly important, brands that prioritise technical performance are seeing real benefits. A 1‑second delay in page load time results in a 7% loss in conversions – in an industry with average order values in the hundreds of pounds, that's significant revenue at stake.
Our technical SEO services help brands optimise for these important performance metrics.
Seems like a lot of good info. Okay, how much for the report?
It's free. No, really. We believe this kind of data shouldn't be behind a paywall. Our goal is to share what we've learned and start a conversation. It's how we build relationships with the very brands we spend our time analysing. Download your free copy here.
If you find this useful, we hope you'll think of us down the line. We've been helping brands in this space achieve remarkable results – just look at what we've accomplished with Dreams.
Didn't See Your Brand Here?
Don't worry. This is just a snapshot, and we can't fit everyone into one summary.
If you want a custom report that puts your brand at the centre of the analysis, just send us a message. We can build one for you. And if you have any questions about our methods or just want to talk about SEO strategy, please get in touch. We'd be happy to talk.
Since 2009, we've been helping brands like yours dominate their markets through data‑driven search marketing. From award‑winning campaigns to industry‑leading insights, we're here to help your brand achieve the visibility it deserves.
