Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Brands ranked
Report Updated April 2025
Our 2025 confectionery report explores the performance of the top 100 online sweets and snacks brands. Analysing everything from traffic scores to page speed, brand reach to opportunity keywords, we pit the best of the best against each other and identify how they’ve changed since 2024.
Overall, the confectionery market has seen an increase of 11% in terms of visibility, which shows that many brands have been embracing online resources to spread the word about their products. However, the number of winners and losers this year has been substantial! We’ve seen top-of-market brands lose some of their foothold, mid-market brands taking advantage, and several brands breaking into the top 100 for the first time! We also cover domain authority, page speed averages, keyword competition and opportunities, and social scores. The aim? Providing those in the market with a real chance to recognise who’s doing well and why, while identifying areas of improvement.
We’ll go through some of the highlights here, but for the full report, simply fill in the form above and get the 2025 online confectionery market report free of charge. Find out where you come in our report and get insights into our top SEO metrics.
Who is the top of the online confectionery market?
The top two brands in our confectionery market report have seen positive growth, with one growing its visibility much more than the other! Hotelchocolat.com is number one but has only grown 7%, with cadbury.co.uk as number two, having grown a whopping 51% from 2024!
cadburygiftsdirect.co.uk joins them in the top three. However, having dropped 9% in 2025, they will need to improve their visibility if they want to remain in the same position or higher going into next year.
Which are the most organically visible confectionery brands in 2025?
Who are the fastest growing confectionery retailers in 2025?
In relation to their score from the previous year, here are the brands which have had the largest increase:
Who has seen the biggest losses in the online confectionery market?
Who has seen the biggest losses in the online confectionery market?
While the market is growing, there are some brands that have bucked the upward trend.
Here are the five biggest traffic score declines since last year.
Which brands are punching above their weight?
One of the most interesting data points we explore is authority vs. visibility. In short, this simply compares how well-known and authoritative a brand is against its market position. Brands with low authority but high visibility often outperform brands with more clout.
Candymail.co.uk, onepoundsweets.com, and funkyhampers.com are all performing very well, in terms of visibility, despite having a lower authority ranking. However, despite this, they are sitting pretty against competitors because of their emphasis on gaining organic traffic and building an audience.
Perhaps more interesting are the sleeping giants! These brands have the clout and relevant referring domains but haven't mastered their on-site strategy. With a little TLC, they're ready to fly.
1. appletonsweets.co.uk
2. godivachocolates.co.uk
3. ferrerorocher.com
4. hswholesalesweets.co.uk
5. jellybelly.co.uk
Don't see your brand in the market report?
Unfortunately, our online confectionery market report can't cover every single brand in the confectionery market, just the top performers according to our metrics. If your brand isn't on there, don't despair! Contact the Salience team today for a free audit and learn more about your options.
