2025 Consumer Electronics Market Report

Our online Consumer Electronics Market Report looks at brands individually and the industry as a whole. The top 10 leading brands in the industry are:

1. currys.co.uk
2. apple.com
3. samsung.com
4. ao.com
5. hmv.com
6. dyson.co.uk
7. backmarket.co.uk
8. robertdyas.co.uk
9. richersounds.com
10. ebuyer.com

Within our Consumer Electronics Market Report, we cover the brands that have gained the most visibility within the year, called our top 5 winners. They are:

1. apple.com (22%)
2. currys.co.uk (11%)
3. samsung.com (19%)
4. backmarket.co.uk (25%)
5. hmv.com (37%)

Congratulations to all of our winners! We can look to them to understand what is currently working SEO-wise, and we can even see our winners paving the way for the industry as a whole, so great job—interested to know how your brand did? Download our free Consumer Electronics Market Report today.

Where there are wins, there must also be losses. But don’t worry—not all is lost; it just needs a little more TLC to get back up to scratch.

The top 5 losses in our Consumer Electronics Market Report are:

1. applicancesdirect.co.uk (-29%)
2. ao.com (-10%)
3. laptopsdirect.co.uk (-20%)
4. euronics.co.uk (-21%)
5. awd-it.co.uk (-30%)
Here, we can see that despite losing visibility, AO is still among our top 10 industry leaders. If your brand has lost visibility this year, don’t worry. We’ve got some tips to help you.

Whether you’ve lost some visibility and want to regain it or focus your SEO campaign this year, we’ve got some insights around keywords and trends that can help. First, let’s start with keywords, which can be split into high competition and opportunity.

High-competition keywords are those with high monthly search volume, but every brand is targeting them, making it harder to rank higher in the SERPs. Some examples in our online Consumer Electronics Market Report include ‘phone’, which has 49,000 SV but a 79 competitiveness rating, followed by ‘mobile phone’ and ‘noise-cancelling headphones’.

Opportunity keywords are also high in monthly search volume but low in competitiveness, making it easier to rank high. These tend to be more specific keywords. Some in our Consumer Electronics Market Report include ‘headphones’ with 70,000 SV and 17 competitiveness rating, followed by ‘wireless headphones’ and ‘air purifier’.

Consumer Electronics Market Report trends are split into emerging and receding brands and products. For now, we will cover a snippet of emerging products. A few of those are 'running headphones’, ‘digital camera’, and ‘mobile shop near me,’ highlighting the importance of localised SEO.

For more juicy details to get your SEO buzzing, download our Consumer Electronics Market Report for free.

Social media and brand reach are two critical factors in SEO: how well you build your brand on social media and how well your brand name gets searched. Both are vital in ensuring your name is in front of the user when it comes time for them to convert, influencing them before they are even in the buying journey.

In our Consumer Electronics Market Report, we look to who’s doing the best in the social media scene and brand reach, with an owned social scoring system. On social media and brand reach, the brand dominating is Samsung, with a total of nearly 163 million followers over social platforms, 550,000 monthly brand searches and an owned social score of 324,788! Interestingly, top competitor Apple has over double the monthly brand searches but an owned social score of only 76,450, leading them to rank second to Samsung. Samsung has upped its social game from previous years, utilising both image and video content to demonstrate the quality of its products. It’s clearly paying off and helping build not only the name of their brand but also the brand-to-audience engagement.

Interested to see where your brand lands in social data or brand reach? Download our free Consumer Electronics Market Report today.

Buying anything online takes trust, especially expensive electronics or goods for your home. People want to know your service and your products are legit before spending their money on your brand. This is why trust is such an important factor for users and Google, especially since Google rolled out the EEAT update. Trust is vital in SEO.

One way to show that you are trustworthy is through reviews. In our Consumer Electronics Market Report, we cover the number of reviews and review scores of all the brands in the industry. The top 10 most trustworthy sites are:

1. ao.com
2. espares.co.uk
3. richersounds.com
4. markselectrical.co.uk
5. currys.co.uk
6. hmv.com
7. wexphotovideo.com
8. appliancesdirect.co.uk
9. mpb.com
10. scan.co.uk

Page speed is an important factor in SEO. Users want a fast site and a fast buying experience. If your site is too slow, you’ll lose a conversion. It's vital to optimise your site for mobile since most users are predominantly mobile users, but having good site speed for both desktop and mobile is key.

The 10 sites with the fastest page speed in our Consumer Electronics Market Report are:

1. russellhobbs.com
2. pcpartpicker.com
3. sageappliances.com
4. gopro.com
5. pcspecialist.co.uk
6. panasonic.com
7. asus.com
8. scan.co.uk
9. hmv.com
10. euronics.co.uk

Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about this year's keyword trends to focus on in your campaign? You can have all this information and more straight in your inbox. Download our Consumer Electronics Market Report for free today!

If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch, and we’d be happy to send you a personalised report with your brand in it.

If you want to discuss SEO, request a free strategy audit, or have any questions, contact us today!