2024 Consumer Electronics Market Report

In our online Consumer Electronics Market Report, we look at brands individually as well as the industry as a whole. In the past year, the sector has grown 16% YoY visibility wise! And the top 10 leadings brands in the industry are:
1. apple.com
2. currys.co.uk
3. samsung.com
4. ao.com
5. hp.com
6. appliancesdirect.co.uk
7. dyson.co.uk
8. sony.co.uk
9. lg.com
10. lenovo.com

Within our Consumer Electronics Industry Report, we cover the brands that have gained the most visibility within the year, called our top 5 winners, they are:

1. apple.com (29%)
2. samsung.com (56%)
3. hp.com (35%)
4. dyson.co.uk (36%)
5. sony.co.uk (50%)

Congratulations to all of our winners! We can look to them to what is currently working SEO wise, and we can even see all of our winners paving the way for the industry as a whole so great job! Interested to know how your brand did? Download our free Consumer Electronics Market Report today.

Where there are wins, there must also be losses. But don’t worry, as not all is lost, just needs a little more TLC to get it back up to scratch again.

The top 5 losses in our Jewellery Market Report are:

1. currys.co.uk (-13%)
2. ao.com (-18%)
3. appliancesdirect.co.uk (-28%)
4. scan.co.uk (-30%)
5. robertdyas.co.uk (-56%)

Here we can see despite losing visibility, Curry’s, AO and Appliances Direct are all still in our top 10 industry leaders. If you’re brand has lost visibility this year, don’t worry. We’ve got some tips to help you.

Whether you’ve lost some visibility and want to gain it back, or focus your SEO campaign this year, we’ve got some insights around keywords and trends that can help. First let’s start with keywords, those can be split into high-competition and opportunity.

High-competition keywords are those that are high in monthly search volume, but every brand is targeting it, making it harder to rank higher in the SERPs. Some examples in our online Consumer Electronics Marketing Report include: ‘phone’ with 62,000 SV but 79 competitiveness rating, followed by ‘mobile phone deals’, and ‘computer’.

Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making it easier to rank high. These tend to be more specific keywords, some in our Consumer Electronics Report are: ‘cheap phones’ with 11,000 SV and 31 competiveness, followed by ‘desktop computer’ and ‘washing machine’.

Trends in our Online Consumer Electronics Market Report is split into emerging and receding brands and products. For now, we will just cover a snippet of emerging products, a few of those are: ‘gaming pc’, ‘headphones’, and ‘phone shop near me’ which shows the importance of local SEO.

For more juicy details to get your SEO shining, download our jewellery and watch market report for free.

Social media and brand reach are two important factors when it comes to SEO, how well you build your brand on social media, and how well your brand name gets searched. Both have a vital play in making sure your name is in front of the user when it comes time for them to convert, influencing them before they are even in the buying journey.

In our Consumer Electronics Industry Report, we look to who’s doing the best in the social media scene as well as brand reach, with an owned social scoring system. On social media and brand reach, the brand dominating all is none other than Apple, with a total of over 54 million followers over different platforms, 1,220,000 monthly brand searches and an owned social score of 72,550! With one of the leadings consumer electronics brands, it’s hard not to be surprised. Their social media game involves utilizing both image and video content, using user generated content, collaborations and highlighting user content on their pages with hashtags to show the quality of their phone cameras. It’s clearly paying off and helping build not only the name of their brand but also the brand to audience engagement.

Interested to see where your brand lands in social data or brand reach? Download our free Consumer Electronics report today.

Buying anything online it takes trust, but especially buying expensive electronics or goods for your home. People want to know your service and your products are legit before spending their money with your brand. This is why trust is such an important factor for users, as well as Google, especially since Google now rolled out the EEAT update, trust is vital in SEO.

One way to show that you are trustworthy is through reviews. In our jewellery market report, we cover the number of reviews and review scores of all the brands in the industry. The top 10 most trustworthy sites are:

1. ao.com
2. espares.co.uk
3. richersounds.com
4. wexphotovideo.com
5. markselectrical.co.uk
6. hmv.com
7. appliancesdirect.co.uk
8. scan.co.uk
9. appliancecity.co.uk
10. mpb.com

Page speed is an important factor in SEO, users want a fast site and fast buying experience. If your site is too slow, you’ll lose a conversion. Its vital to optimise your site for mobile since most users are predominantly mobile users, but having good site speed for both desktop and mobile is key.

The 10 sites with the fastest page speed in our jewellery industry report are:

1. pcpartpicker.com
2. sageappliances.com
3. nikon.co.uk
4. scan.co.uk
5. russellhobbs.com
6. pcspecialist.co.uk
7. ebuyer.com
8. hmv.com
9. beko.co.uk
10. apple.com

Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about this years keywords and trends to focus on in your campaign? You can have all this information and more straight in your inbox, just download our Consumer Electronics Market Report for free today!

If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch and we’d be happy to send you a personalised report with your brand in it.

If you want to chat SEO, want a free strategy audit, or just have any questions, get in touch today, we’d love to hear from you!