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Seasonal Trends
Visibility Vs Authority
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Content Performance
✅ Free Greeting Cards Industry Report.
Used by over 9,000 greeting card marketers to benchmark performance, spot trends, and guide their SEO strategy.
10 minutes
Reading time
100
Brands ranked
Updated August 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
In our 2025 Greeting Cards Market Report, we explore the brands striking the perfect balance between sentiment and search, resonating with both audiences and algorithms. We analysed 190 greeting card companies to uncover which names are standing out in search, and which ones haven’t delivered on time. From clever campaigns, strong social presence, and smart keyword targeting, this report reveals the strategies helping brands stay visible, and where there’s room for improvement.
Curious to see how your brand stacks up? Download the full Greeting Cards Market Report to discover where you sit in the rankings and get expert insight into how to improve your digital performance.
Or, you can read our full written analysis of the 2025 greeting cards industry here.
We’ve also picked out a personal favourite brand this year, Printed.com, and we’ve broken about their strategy to figure out waht they’re doing so well. Read the breakdown here.
Greeting Cards Industry Market Leaders
The greeting cards sector has had a standout year, with online visibility rising by an impressive 17%. While the market as a whole is sending positive signals, a handful of brands have truly delivered, sealing their spot at the top.
Here are the current leaders in the greeting cards space:
1. moonpig.com
2. notonthehighstreet.com
3. cardfactory.co.uk
4. photobox.co.uk
5. snapfish.co.uk
6. funkypigeon.com
7. thortful.com
8. bootsphoto.com
9. hallmark.co.uk
10. papier.com
Greeting Cards Industry Market Visibility Wins & Losses
Some greeting card brands have seen significant increases in visibility that are worth writing home about. One name that really stood out from the stack is drawuk.co.uk, which saw a 829% jump in search visibility. Not far behind, countrycards.co.uk also made a lasting impression with a 733% lift. These brands aren’t just getting noticed, they’re sealing the envelope on smart digital strategy.
Our top 5 winners are:
1. moonpig.com (+17%)
2. notonthehighstreet.com (+7%)
3. cardfactory.co.uk (+42%)
4. photobox.co.uk (+27%)
5. snapfish.co.uk (+31%)
However, not every brand has managed to maintain its place. Several well-known names have seen their visibility dip, such as photobox.com who saw a -98% decline.
Here are the 5 brands that suffered the most significant losses:
1. zazzle.co.uk (-44%)
2. asda-photo.co.uk (-84%)
3. cardology.co.uk (-80%)
4. bonusprint.co.uk (-97%)
5. gettingpersonal.co.uk (-100%)
If your rankings aren’t quite where you want them to be, there’s no need to worry. Our market report includes practical recommendations and SEO insights to help you reconnect with your audience and improve performance.
Keyword Trends in the Greeting Cards Space
Looking to improve your rankings? Just like the perfect message in a card, it all starts with choosing the right words. In our latest report, we’ve unwrapped the keyword landscape and split it into two key categories: high-competition terms and opportunity keywords.
High-competition keywords get plenty of attention and can drive serious traffic, but ranking for them is no easy write. In the world of greeting cards, phrases like “birthday cards” and “first Christmas card” top the wishlist, with competitiveness scores of 24 and 19 respectively.
On the other hand, opportunity keywords may not have huge search volumes, but they offer excellent chances to rank, especially if they align with your brand’s niche. Examples include “handmade birthday cards” (score: 5) and “personalised thank you cards” (score: 3).
Looking for greeting card–specific terms to target? Our report outlines the ones with the most potential, plus expert tips for integrating them into your SEO strategy. Or download our Local SEO Cheat Sheet for more tips.
Social Media & Brand Reach
A strong social presence can help a greeting card brand become a household name. From personalised card designs to share-worthy unboxing videos, smart social strategies build engagement and keep your audience invested.
We used our unique scoring system to give each brand an ‘owned social score’, summarising how well they’re performing on social media.
In top spot is jibjab.com, with a social score of 3954 thanks to its laugh-out-loud content perfectly timed with key calendar moments. Hot on its heels, notonthehighstreet.com is second with 3738, using crafty DIY gift ideas and heartfelt content to complement their cards and keep audiences coming back for more. It’s a clever blend of sentiment and strategy that delivers long-term loyalty.
Want to see how your social game compares? Download the full report to find out how other brands are winning and how you can do the same.
The Most Trusted Greeting Card Websites
When it comes to rankings, trust matters just as much as relevance. That’s why search engines favour sites that demonstrate authority, expertise, and trustworthiness (EEAT). In a sector built on sentiment, glowing reviews go a long way in building that trust with both users and algorithms.
We used Trustpilot ratings to identify the brands that customers rate most highly. These are the greeting card businesses delivering not only on quality but also customer experience:
Top 10 most trusted brands:
1. moonpig.com
2. optimalprint.co.uk
3. snapfish.co.uk
4. funkypigeon.com
5. photobox.co.uk
6. thortful.com
7. moo.com
8. boomf.com
9. printed.com
10. bootsphoto.com
The Fastest Greeting Card Sites
No matter how beautiful your site looks, it won’t convert if it’s slow. Whether browsing on mobile or desktop, greeting card shoppers expect a seamless experience. A sluggish site can lead to higher bounce rates and fewer sales.
We’ve benchmarked the top-performing sites for speed, highlighting the brands delivering a first-class experience:
Here are the fastest sites in the greeting card sector:
1. cardly.net
2. moonpig.com
3. comedycard.co.uk
4. papersmiths.co.uk
5. photobox.co.uk
6. dottyaboutpaper.co.uk
7. papertiger.co.uk
8. greetingscards.co.uk
9. balloonmonkey.co.uk
10. whistlefish.com
Download Our Free Greeting Card Market Report
Want a deeper look at where your greeting card brand stands on the SEO mantlepiece and how to grow your digital presence? Download the full 2025 Greeting Cards Market Report to access detailed visibility scores, keyword insights, and expert analysis.
Or speak to our SEO team for a personalised audit and find out how you can deliver the perfect message to your audience every time.
