2024 Greetings Cards Industry Report

Overall market visibility has dipped by 18%, but some brands are still shining bright and making their mark.

Our top 10 greeting card brands in our report are:

1. moonpig.com
2. notonthehighstreet.com
3. cardfactory.co.uk
4. photobox.co.uk
5. snapfish.co.uk
6. thortful.com
7. funkypigeon.com
8. bootsphoto.com
9. asda-photo.co.uk
10. gettingpersonal.co.uk

Amid the market's successes, some brands have gained visibility over the past year. They're clearly nailing their SEO and climbing the SERPs.

1. thortful.com (8%)
2. hallmark.co.uk (441%)
3. cardology.co.uk (178%)
4. ohhdeer.com (295%)
5. printed.com (118%)

Wow, congratulations to our winners, We’ve got some big visibility increases there. With Hall-mark gaining such a large amount, it’s placed them into our leaders, great job!

Unfortunately, where there are wins there must also be losses. Don’t worry if you’ve lost visibility over the past year. It’s not the end of the world as it can be regained. And at most, it’s a learning point.

1. moonpig.com (-12%)
2. notonthehighstreet.com (-40%)
3. photobox.co.uk (-19%)
4. funkypigeon.com (-48%)
5. zazzle.co.uk (-71%)

Again, don’t worry if you’ve lost some visibility. Take it, learn from it and look to brands to see what works.

In our greeting card market report, we dive into a wide range of industry insights, from keywords to trends—perfect for boosting your visibility and rankings if you've seen a dip. Let’s kick things off with keywords, which we’ve split into two categories: high competition and opportunity.

High-competition keywords have lots of search volume, but everyone's chasing them, making it tough to rank high in the SERPs. For example, 'next day birthday cards' has 18k searches with a competitiveness rating of 57, and 'virtual birthday cards' has 11k searches with a rating of 58.

On the flip side, opportunity keywords are gold mines—they have high search volume but low competition, making them easier to rank for. This is especially helpful for brands that need a visibility boost, including smaller ones. The top 3 opportunity keywords in our report are: 'christmas cards' with 35k searches and a competitiveness rating of just 5, followed by 'charity christmas cards' and 'valentine's cards.' It’s getting seasonal, so if you’ve got these products, now’s the time to highlight them with PLPs and targeted keywords!

As for trends, our report covers both receding and emerging product and brand trends, but let’s focus on what's hot right now. The top 3 emerging product trends are 'personalised cards,' 'anniversary cards,' and 'personalised birthday cards'—all tied to holidays and special events.

Want more tips on which keywords and trends to target? Download our free greeting card market report to get the full scoop and boost your site’s visibility!

In our greeting card report, we also dive into social media and brand reach, leading to an 'owned social score' that measures how successful brands are with their social media strategies. This score reflects how well brands are boosting their awareness, visibility, and ultimately, conversions.

Social media is a crucial part of any brand’s marketing strategy. It puts your brand and products in front of potential customers, even before they’re ready to buy.

Leading the charge on social media is notonthehighstreet.com, with over 2 million followers across various platforms and an impressive owned social score of 3,752. Their strategy? They share tons of inspiration and at-home activities that keep their audience engaged, driving significant traffic to their site.

Social media efforts can also boost brand searches. When it comes to sheer brand reach, moonpig.com is at the top, with an incredible 122k brand searches per month. It’s no surprise that moonpig.com takes the crown for brand reach in our report!

These brands are excelling in social media and brand reach, making them worth a closer look for potential tips. For more insights and to see how you stack up, download our free greeting card market report.

With the latest updates to Google's algorithm, including the emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), brand reputation and trustworthiness have become more crucial than ever. To rank well and earn Google’s confidence, it's essential to demonstrate that your brand is trustworthy—and one effective way to do this is by showcasing positive customer reviews.

Given the growing importance of this factor, we've analysed the top greeting card brands to see who’s excelling in online reputation based on customer reviews. This insight will help you understand who's winning in customer satisfaction and how you can enhance your own brand’s standing.

Here are the top 5 brands that are leading the pack in online reputation:

1. moonpig.com
2. funkypigeon.com
3. snapfish.co.uk
4. thortful.com
5. optimalprint.co.uk

Several of these brands appear on our leader's list, highlighting just how crucial trust and reviews are for ranking and visibility.

A fast site is a must in 2024. If your site isn't speedy, Google may lower your rankings, impacting your visibility. Keeping your site optimised for speed is crucial to staying competitive.

Given its importance, we conducted a comprehensive page speed analysis of the greeting card industry. This allows you to see which brands are leading in speed and discover their best practices for boosting performance.

Here are the top 5 fastest greeting card brands, according to PageSpeed Insights:

1. cardsforcharity.co.uk
2. bonusprint.co.uk
3. cardly.net
4. papersmiths.co.uk
5. papertiger.co.uk

For all the insights mentioned and more, our greeting card industry report has you covered with the best market analysis data available. Whether you’re curious about the current market trends, assessing where you stand, or looking for SEO tips for the year ahead, you can get all this valuable information for free. Just download the report, and it will land straight in your inbox.

We put this data together because we genuinely want to work with brands we admire and build positive relationships. If you don’t see your brand in the report, don’t worry! We aim to provide a broad view of the industry without overwhelming detail. But if you’d like a personalised report for your brand, just let us know and we’ll be happy to put one together for you.

If you have any questions about the report, want to chat about SEO, or even get a free SEO audit, feel free to get in touch with us today!