Brands Featured

  • annsummers.com
  • lovehoney.co.uk
  • lelo.com
  • bondara.co.uk
  • durex.co.uk
  • condoms.uk
  • pulseandcocktails.co.uk
  • harmonystore.co.uk
  • fleshlight.eu
  • sinful.co.uk
  • shivaonline.co.uk
  • extremerestraints.com
  • sexshop365.co.uk
  • lovewoo.co.uk
  • freedoms-shop.com
  • loveoutlet.co.uk
  • sextoys.co.uk
  • sexmachines.co.uk
  • uberkinky.com
  • skynfeel.co.uk
  • sybian.com
  • regulation.co.uk
  • fetchshop.co.uk
  • lucidtoys.com
  • honeybirdette.com
  • prowler.co.uk
  • peachesandscreams.co.uk
  • angelsoftamworth.co.uk
  • adameve.com
  • cloudclimax.co.uk
  • lovense.com
  • thetightspot.com
  • jodivine.com
  • clonezonedirect.co.uk
  • bedroompleasures.co.uk
  • simplypleasure.com
  • fetters.co.uk
  • touchable.co.uk
  • adultshopit.co.uk
  • lioness.io
  • loveplugs.co.uk
  • sexsuperstore.co.uk
  • we-vibe.com
  • nicennaughty.co.uk
  • johnthomastoys.co.uk
  • bad-dragon.com
  • seriouslysensual.co.uk
  • condomoutlet.co.uk

Show More Brands

What to expect inside

  • 2023 Sexual Wellness report front cover
  • 2023 Sexual Wellness report organic visibility page
  • 2023 Sexual Wellness report winners & losers in 2023

Latest insights

  • annsummers.com has is ranked No.1 in the industry, following a huge year growing 538%
  • lovehoney.co.uk has lead the market in user reviews
  • Sites that have grown considerably in SEO visibility YOY are: sinful.co.uk, annsummers.com and pulseandcocktails.co.uk
  • Sites that have lost visibility in the last year are; seriouslysensual.co.uk, simplypleasure.com and loveoutlet.co.uk

10 minutes Reading time

1- 50 Brands ranked

Updated February 2023

What is the Sex Toys Market Report?

We’ve taken a cheeky peek into the sexual wellness industry in this report, analysing all its kinks and quirks regarding online marketing.

If you’re an online sex wellness brand looking to grow your online visibility this year, this report should be part of your arsenal. You’ll discover metrics such as visibility, page speed, and keyword opportunity. You’ll also see harder-to-find stats such as digital reach and brand reputation.

If you’re looking for deeper insight into your industry and the competitors within, get your hands on this free report now. Simply fill in the form above.

Do I have to pay for this report?

No, all our reports are free. Feel free to download this report with no hidden fees. We perform market research in the industries that we would like to work with and enjoy sharing the findings to the public.


I can’t find my brand, where is it?

Sometimes your brand may be missed from the report because it doesn’t meet our threshold. If you would like to see your brand and how it compares to the rest of the competition, get in touch and we can send you a personalised report featuring your company.


Which are the biggest online sex toy sellers in 2020?

The top 10 list for sex toy brands based on their overall visibility is as follows:
<ol>
<li>annsummers.com</li>
<li>lovehoney.co.uk</li>
<li>forthecloset.co.uk</li>
<li>seriouslysensual.co.uk</li>
<li>bondara.co.uk</li>
<li>sextoys.co.uk</li>
<li>lovewoo.co.uk</li>
<li>uberkinky.co.uk</li>
<li>extremerestraints.com</li>
<li>lelo.com</li>
</ol>


Which online sex toy sellers have seen the biggest growth in 2020?

<ol>
<li>forthecloset.co.uk (4127%)</li>
<li>seriouslysensual.co.uk (144%)</li>
<li>lucidtoys.com (100%)</li>
<li>fetshop.co.uk (75%)</li>
<li>lovense.com (75%)</li>
</ol>


Which online sex toy sellers have seen the biggest losses in 2020?

<ol>
<li>annsummers.com (-46%)</li>
<li>lovehoney.co.uk (-48%)</li>
<li>bondara.co.uk (-49%)</li>
<li>adameve.com (-83%)</li>
<li>sextoys.co.uk (-62%)</li>
</ol>

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