2025 Sofa Market Report

Overall, the sofa retailers industry has seen a big increase in organic visibility this year. Last year saw a drop of 2%. However, this year, the industry turned it around – increasing visibility by a whopping 25%! This shows that many sofa brands have been gaining visibility by not resting on their laurels, learning from their past mistakes to build traffic, with many seeing an increase from their previous year’s visibility.

A great example of this is Westminster Outdoor Living. They achieved a huge uptick in organic visibility compared to 2024 —an increase of 581%! This has seen them jump from 164 in the rankings to within the top 100. It’s worth looking into them if you want some tips on how to improve your SEO strategy.

Meanwhile, other brands have suffered a big drop in 2025. The Sofa Company has seen a steep decline, dropping from position 55 to 79 and seeing a 54% drop in visibility.

Want to know where your brand lands on the sofa retailers report? Get your free copy now.

Here’s a quick look at the top 10 brands in the report:

1. furniturevillage.co.uk
2. dfs.co.uk
3. oakfurnitureland.co.uk
4. sofology.co.uk
5. scs.co.uk
6. barkerandstonehouse.co.uk
7. sofaclub.co.uk
8. loaf.com
9. heals.com
10. swooneditions.com

With the overall market having an impressive visibility boost this year, it stands to reason that there have been some incredible performers. Here are the top 5:

1. furniturevillage.co.uk (+40%)
2. dfs.co.uk (+43%)
3. sofology.co.uk (+95%)
4. scs.co.uk (+20%)
5. oakfurnitureland.co.uk (+13%)

On the other hand, here are the sofa retailers that have seen the biggest visibility drops in 2025:

1. furniturechoice.co.uk (-43%)
2. sofabed.co.uk (-55%)
3. swyfthome.com (-28%)
4. dakohome.co.uk (-63%)
5. quatropi.com (-22%)

Digital brand reach shows how well-known your brand is in the sofa retail industry and is an indication of how well you are remembered by potential customers. This is important because if your brand performs well in relation to digital reach, it can lead to customers looking up and using your services due to how far-reaching your digital advertising is.

The importance of getting this right is why we’ve made a league table showing who has the best digital reach and who is sinking lower. By gathering monthly social media engagement and brand searches, we’ve been able to produce some comprehensive data on the subject.

Want some figures to show you what we mean? Right now, the brand with the biggest seat in the digital reach world is DFS. With 550,000 brand searches per month and over 357,000 total followers, they have solidified themselves as a household name that is only growing in influence.

However, when it comes to social media alone, sklum.com is the one making waves. With over 750,000 followers, they are making their reputation known throughout the industry.

Curious about where your brand lands on the table? Get your hands on that free report and find out.

When you’re shopping online, do you look at reviews? Chances are that the answer is yes. So, keeping on top of those reviews is important for both your brand’s reputation and your Google ranking, as they look at this metric to help with their ranking process.

Customers also use rankings to decide if something is worth buying, and when purchasing pieces of furniture, such as sofas, many will be thorough with their research. This means one thing: you should be even more thorough with how you manage your reviews. This should be the case whether the reviews are on the site itself or on third-party sites like Trust Pilot.

To help you better manage this, we’ve looked at all the sofa retailer brands with Trust Pilot reviews, compiled the data, and presented it in our report so you can see who’s got the best seat in the house. Then, you can use this to improve your own place in the rankings.

Here are the top 5 brands with the strongest reputation online:

1. dfs.co.uk
2. scs.co.uk
3. sofology.co.uk
4. oakfurnitureland.co.uk
5. furniturevillage.co.uk

How many times have you left a website because it loaded slowly? Likely more often than you’d think. In 2025, a fast website is critical for both the user experience and because Google takes note and adjusts your rank because of it. This makes getting your site running faster an easy win for everyone involved.

Because website speed is such an important factor, we’ve included a complete page speed analysis of the industry in our report. It’ll help you see which sites are lightning-fast and who’s lagging behind.

With that said, here’s what our page speed insights identified as the 5 fastest sofa retailer brands:

1. loaf.com
2. sklum.com
3. swyfthome.com
4. msofas.co.uk
5. lovesofas.co.uk

You can read more about why page speed is vital to your website here.

This sofa retailers report is completely free!

Why? We want to build relationships with the brands in the market so we can partner with you! So, download your free report today using the form above.

Struggling to find your brand in the report? Don’t worry! We simply can't include every single sofa brand. But you can still get a report to see how you can improve by learning what your competitors are doing. Simply get in touch with us, and we’ll work with you to make a bespoke report on your brand that’ll land directly in your inbox.

If you want any more information about the report itself or are curious about how we make our bespoke SEO strategies for brands we work with, please get in touch today.