Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
Reading time
100+
Brands ranked
Updated May 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Here at Salience, we always want to figure out who’s leading the way in the sofa retailers industry. Because of this, we’ve collected a huge amount of data and examined the market’s KPIs to create a report full of insights.
Our Sofa Retailers report is completely free. Just fill out the form at the top of the page, and we’ll send the report straight to your inbox. By the time you get seated, you will have a full scope of the Sofa industry at your fingertips.
If you want a sneak preview, keep reading—just make sure you’re sitting comfortably first.
Who’s winning and losing in the sofa retailers industry in 2024?
Overall, the sofa retailers industry has seen a dip in organic visibility this year. With a drop of 2%, this means more general brands are gaining rankings for important keywords, whereas sofa brands are losing out. This is quite the turn-around from last year, when our report saw a 6% increase in visibility. It just goes to show you can't just sit comfy when it comes to SEO strategies. If you're doing well, you need to keep maintaining and upkeeping that strategy to do well year after year.
Despite the overall loss in the industry, some brands have done incredibly well. Take a look at Sofabed Barn. They have achieved an incredible visibility increase of 3,193%! This has seen them jump from position 65 last year to 13. It's worth looking at what they've been up to if you want to give your SEO strategy a new lease of life.
On the other side, some big, household names have seen some big drops. For instance, Furniture Village has seen a -14% difference. This hasn't knocked them from the top spot, but their SEO strategy has definitely started to fray.
Want to know where your brand lands on the sofa retailers' report? Get your free copy now.
Who are the biggest sofa retailers in 2024?
Here’s a quick list of the top 10 brands in the report:
What sofa retailer brands are growing the most in 2024?
Although the overall market has seen a visibility drop, there have been some incredible performances this year. Here’s the top 5 performers:
What sofa retailer brands are dropping the most organic vis in 2024?
On the other hand, here are the sofa retailers that have seen the biggest visibility drops in 2024:
Which sofa retailers have the best digital reach?
The importance of getting this right is why we’ve made a league table to show who the cream of the crop is for digital reach, and who may be sinking a little lower. By gathering the monthly social media engagement and brand searches we’ve been able to produce some comprehensive data on the subject.
Digital brand reach shows how well-known your brand is in the sofa retail industry and is an indication of how well you are remembered by potential customers.
Want an example? Well, right now the brand with the biggest seat in the digital brand reach world is DFS. With 673,000 searches a month, and an incredibly impressive 335,000 total followers, they are certainly a household name.
However, when it comes to social media alone, BoConcept are the ones making waves. With over 1 million followers, their voice is heard across the industry.
Curious about where your brand lands in the room? Get your hands on that free report and find out.
Which sofa retailer brands have the best online reputation?
When you’re shopping online do you look at reviews? Chances are, the answer is yes. So, keeping on top of those reviews is important for both your brand’s reputation and your Google ranking. After all, they also take a look at this metric to help with their ranking process.
Customers also use rankings to decide if something is worth buying, and with a purchase as big as a sofa (or other furniture), there’s no question that many will be thorough with their research. This means one thing: You should be even more thorough with how you manage your reviews. Whether they be on your site itself or on third party places like Trust Pilot. The brand with the best reputation will do better, after all.
To help you better manage this, we’ve taken a look at all the sofa retailer brands with Trust Pilot reviews, compiled the data, and presented it in our report so you can see who’s got the best seat in the house. Then you can use this to improve your own place in the rankings.
Here’s the top 5 brands with the strongest reputation online:
Who in the sofa retailers market has the best page speed?
How many times have you left a website because it loaded slowly? Likely more often than you’d think. In 2024, a fast website is critical to have, not only for the user experience but because Google takes note and adjusts your rank with it too. This makes getting your site running faster an easy win for everyone involved.
Because website speed is such an important factor, we’ve included a complete page speed analysis of the industry in our report. It’ll help you see which sites are lightning-fast and who’s lagging.
With that said, here’s what our page speed insights identified as the 5 fastest sofa retailer brands:
If you’re asking why page speed is so vital, you can read more about this here.
How much to get my hands on this report?
This sofa retailers report is completely free!
Why? We want to build relationships with the brands in the market so we can partner with you! So, download your free report today using the form above.
Where are we in this report? I can’t find our sofa retailer brand!
Struggling to find your brand in the report? Don’t worry! We simply can't include every single sofa brand. But you can still get a report and see where you come in. Simply, get in touch with us, and we’ll work with you to make a bespoke report on your brand that’ll land directly in your inbox.
If you want any more information about the report itself or are curious about how we make our bespoke SEO strategies for brands we work with, please get in touch today.
