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Google Analytics Agency

Get data confidence with a full Google Analytics 4 (GA4) and Google Ads setup from our expert analytics team based in Chester.

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Our Google Analytics Approach

Searching for and preparing data is one of the most inefficient activities for marketers.

Mid-sized ecommerce teams drown in data fragments and busywork.

  • You log into multiple dashboards.
  • You wrestle with spreadsheets.
  • You mistrust your numbers.
  • You lack clear insights to make smarter decisions.
  • You spend hours digging for reports instead of doing the marketing.

We are a specialist Google Analytics 4 (GA4) agency dedicated to making your analytics work smarter.

Our experts analyse, fix, and perfect your GA4 set-up to give you complete data confidence, helping you make smarter, faster business decisions.

GA4 is one of the most powerful web analytics tools available, but finding real insights among the noise takes more than technical expertise — it takes creative solutions.

We cut through the clutter, uncovering the metrics that truly matter to your business operations, from boosting conversion rates to optimising your marketing campaigns.

Our approach is about defining success on your terms, not just what Google Analytics tells you.

Whether you're looking to:

  • Refine your Google Ads strategy
  • Enhance your conversion rate optimisation
  • Run more effective marketing campaigns

We allow you to stop marketing in the dark and start making confident, data-driven decisions.

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Talk to us today

01244 564 500

Andrew Gough
Head of Business Development
[email protected]

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UK Agency Awards
Prolific North Awards
Northern Digital Awards
UK Digital Growth Awards

Analytics agency services

1

Integrated Search‑First Analytics

Imagine trying to put together a jigsaw puzzle, but each piece is in a different room.

That’s what it feels like when your search data is scattered across Google Ads, GA4, and SEO tools.

We make life easier.

All your paid and organic search data in one clear dashboard.

No more jumping between platforms.

See exactly how your search channels are working — side by side, properly linked.

This means you can quickly spot:

  • Where paid ads are clashing with organic results.
  • Where money’s being wasted.
  • Where you’re missing valuable chances.

It’s faster, clearer, and a lot less frustrating.

"We believe that Data drives creativity. It is the basis of all our decision making and helps us understand where we have been successful. The quality and clarity of data is vital to everything we do."

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Richard Waters

Client Services Director

2

Full GA4 + GTM Support, Start to Finish

A lot of agencies hand you a strategy doc and wish you luck.
We don’t.

We’re in the trenches with you:

  • Planning the right tracking.
  • Building the dashboards.
  • Jumping into your GTM container.

We work with your developers and tech teams to get things sorted — properly.

  • We fix broken tracking.
  • We set up the right tags.
  • We clean up messy data layers.
  • We sort out dodgy configurations.

You end up with tracking that’s clean, reliable, and actually works.

No guesswork. No gaps.

"Data is critical to any digital marketing strategy. That's why it's so important to have data you can trust; regular auditing and upkeep of your Google Analytics account ensures just that."

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Martyn Hughes

Head Of Insight

3

First-Party Data That Tells the Full Story

What you really want to know is — who actually bought something?

That’s why we go beyond the basics.

We connect your first-party CRM data to your search dashboards so you can see:

  • Which PPC and SEO campaigns are driving leads, revenue, and loyal customers.
  • Where your best return on investment really comes from.

This means you can:

  • Spend smarter.
  • Target sharper.
  • Prove the real value of your search work.

It’s not just traffic. It’s the full sales story.

"Understanding and traversing data needs to become second nature, if you wish to learn from the past to improve the future of your business. Data often holds a coded message, uncovering that message and finding an efficient way to communicate it breeds understanding, improving decision making in everyone."

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Gavin Robers

Operations Director

  • What Is Included in Your GA4 Full Set-up and Support?

    Like skiing, Google Analytics is easy to start but hard to master. We provide:

    • KPI Setup: Defining marketing KPIS and how GA4 tracks them.
    • Google Tag Audit: Review your current tag setup to identify issues and gaps.
    • Implementation: Custom GA strategy based on your KPIS, with either hands-on setup or developer-friendly documentation.
    • Red Flags and Optimisation: Identify anomalies and optimise after initial data collection.

     

  • Do You Offer Basic or Advanced Tracking and Implementation?

    Yes, we offer both:

    • Basic Tracking & Implementation: Perfect for businesses struggling with revenue data, campaign tagging, channel grouping, or standard GA essentials.
    • Advanced Tracking & Implementation: Includes enhanced e-commerce, custom events, and cross-domain tracking using Google Tag Manager.

    Related: 5 Things That Can Go Wrong In Your Google Analytics Account

  • How Does Cross-Domain Tracking Work?

    By default, Google Analytics can’t track users across multiple domains. We implement cross-domain tracking via Google Tag Manager, enabling seamless user journey tracking and accurate conversion attribution between your domains

    Related: How To Eliminate Bot Traffic In Google Analytics

  • How Can I Improve My Data Integration, Visualisation, and Attribution?

    We help by:

    • Data Integration: Connecting external data sources like CRM, backend systems, or offline sales data into Google Analytics.
    • Data Visualisation: Creating custom reports and dashboards in GA or Looker Studio, providing quick, actionable insights for stakeholders.
    • Attribution Modelling: Applying innovative attribution models to understand which marketing activities drive the best ROI.
  • What Is Bespoke Looker Studio Reporting and Why Do I Need It?

    We build bespoke, always-on Looker Studio dashboards so stakeholders can easily monitor KPIS and performance metrics anytime. Custom dashboards simplify complex data into intuitive visual insights, helping your teams act faster and smarter.

  • Why Should I Work with An Analytics Agency?

    Mastering GA4 is complex. A specialist digital analytics agency ensures:

    • Expert migration and setup
    • Customised analytics frameworks built for your business
    • Ongoing support and strategic optimisations
    • Stronger data-driven decision-making, enhancing your marketing campaigns and improving conversion rates.
  • What Ongoing Support Do You Offer After Setup?

    Beyond initial setup and migration, we work on an agile basis to help you:

    • Adapt to new marketing campaigns and KPIS.
    • Solve unexpected issues as they arise.
    • Continuously optimise your analytics setup for better ROI.

    Your business goals evolve, and so should your analytics.