67% increase in sessions
52% increase in ranking keywords

Patisserie Valerie, partnered with Salience to aggressively grow their digital footprint following a landmark partnership with Sainsbury’s.

Like many digital campaigns, the goal is to acquire new traffic. However, we set a precedent from the start – no vanity metrics allowed. Traffic must have the intent to buy.

Following our discovery process, we identified a huge opportunity to implement 4 new site categories targeting high intent customers.

The categories were:

  • Occasions (birthdays, anniversaries etc)
  • Flavour (red velvet, chocolate etc.)
  • Recipient (for him, her, kids)
  • Type (Carrot, Gateau etc.)

Throughout the implementation & launch, we held customer intent and user experience at the heart of our strategy.

Each new category needed a reason for its existence.

The copy was implemented on each page to highlight the brand’s history, unique selling points and delicious cakes. Written to be sincerely useful, while giving search engines a chance to recognise the page’s purpose.

The new rankings were across our new high intent categories.

We see P1 rankings on keywords like “baby shower cake” & “anniversary delivery” to have huge commercial and brand value.

A profile picture of Richard Waters

Talk to us today

01244 564 500

Richard Waters
Sales & Marketing Director
[email protected]


Challenge Us

We'll exceed your expectations.

What's your goal?

Talk To Us

We love a good chinwag.

01244 564 500